Tuesday, 1 May 2018

Top 27 Actionable Content Marketing Tips for Every Modern Day Marketer


Amidst too much content, is your content getting unseen? Are you taking care of adding visuals, gifs, videos etc. in your content pieces? Interestingly, ‘62% of B2B Marketers Use Infographics.’

‘If a visual execution requires an explanation, it's probably not a great piece of content.’ - Ben Plomion, GumGum

Have you incorporated the visual angle in your Content Marketing plan? If not, it’s not too late! ‘Video Content’ is the next big thing. Make sure that you have it aligned in your Content Marketing strategy as an inevitable source for assured success. Additionally, keep your content short and precise without beating around the bush. Typically, no one reads more than a line or two before deciding whether your content is worth a click or not. So, ensure that the content your produce is engaging and effective.

Besides this, repurpose a lot of existing content. This is one reliably great way to get desired results without allocating any budget. Furthermore, map your buyer personas to the channels they prefer. Test and optimize to find out which channels are most successful.

If the four elements of success viz. content consumption, content sharing, lead generation and direct revenue are duly catered to via your Content Marketing strategy, it implies that you are moving on the right track.

Access these top ContentMarketing tips to get readers’ eyes rolling on your blog/website.


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