Tuesday, 19 December 2017

A Day In The Life Of A Content Marketing Strategist

I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

If you are curious about what content marketing jobs like mine involve, let me guide you through some of the things I get up to on a typical work day. So, grab a cup of coffee and read on…

 
What A Content Marketing Role Involves

Needless to say, there are a whole range of content marketing jobs to choose from, each with their own unique specifications. Depending on the position you’re applying for, your role may be more operational, strategic or creative. As a Content Marketing Strategist, however, these are the kind of projects you can expect to work on in any given day SEO Services Leading Online Marketing Company and SEO Services in Johannesburg. Lead generation using Google Adwords, SEO and other PPC strategies. Professional internet marketing company in South Africa. We specialise in online marketing, SEO(Search Engine Optimisation), Mobile Apps and Web Application.

As a Content Marketing Strategist, communication with colleagues from different disciplines is crucial in making sure all teams support each other and can benefit from each other’s knowledge. If you want a content marketing strategy to succeed, it needs to be informed by your client’s SEO, PPC, and Digital PR goals Exhibition Stand Design Exhibition stand design & trade show display booth builders & exhibition contractors.

At the same time, you need to clearly communicate with clients to make sure they are on board with your proposed content strategy and that it is supporting their business goals.

Building and maintaining relations with other key stakeholders – such as illustrators, developers, writers, editors and designers – is another fun and essential part of the Learnerships Yourjobs provides listing in  Learnerships, Internships, Bursaries and Jobs vaccancy in Southern Africa. Relevant Learnership programmes are available as advertised by both the public and the private sector. Visit:  www.yourjobs.co.za. 

Related skills: Excellent communication and literacy skills, client handling and management skills, the ability to work as a team player

On top of writing blog posts, landing pages and even whitepapers, you will work with designers and developers to produce visual and/or interactive content assets designed to attract links, increase visibility in search engines and provide value to current and prospective customers.

Related skills: Excellent command of the English language, outstanding copywriting skills and the ability to work to tight deadlines and deliver results

Creating Content Strategies

Creating content strategies is at the core of the Content Marketing Strategist job. A good content strategy is based on pre-determined objectives as well as on extensive research of the client’s audience, their current content, their competitors’ content and what has historically performed best according to different content marketing metrics.

Monday, 11 December 2017

The Role of a Domain Name in Making a Business Successful


A factor that is often forgotten and cast aside when it comes to creating a great company website is choosing the domain name. Although people may generally have an idea of what a domain name is, very few know just what an important role it can play in making a business successful. A domain name should represent your business website as a whole, and in just one glance customers should have a pretty firm idea of what your business is about. Every domain on the web is completely unique, therefore it is becoming harder and harder for companies to come up with a suitable name.

Not only should a domain name represent your business, but it also plays a big part in website SEO using targeted keywords and making the domain brandable. website builder Australia offers some advice and facts that will help you on your way to making the most out of the domain names that are still available. A domain name is how users will find you and identify your company online, it should be easy to remember and sound good when said out loud. With so much to consider, it is important you make the right decision.

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