Pinterest might not be a favourite website in every home,
but for some, it’s become much more that. The 2016/17 Best of Pinterest UK
Interior Awards were announced in May, and the designs show an eclectic mix of
décor that often has more to do with personal preference than following trends.
However, there were also one or two common themes on show,
with home-owners and designers adding their personal flair to them.
“Interior design can be tough to get right, particularly if
you’re not sure where to start or what you really like,” said Newington Green
estate agent, M&M Property.
“The Pinterest awards show that when people put some personality into their décor,
the results can have the real wow factor!”
Bold and Simple?
Two broader key trends that were rewarded by the image-based
social network, were bold wallpaper prints and minimal backdrops. That both are
popular at the same time, shows that the UK’s home-owners and interior
designers are making a statement with what they love. They’re not blindly
following on trend fashion. Instead, they’re sticking with what they know they
want in their home.
It’s refreshing to know that the UK’s homes aren’t all displaying
creative uniformity. That’s something that as clear across most of the
categories in the Pinterest awards.
The ‘Best Wow Factor’ category featured bird print
wallpaper, cactus plants indoors and a ladder displayed as a bold piece of wall
art. ‘Best use of Colour’, meanwhile, saw a fitted yellow wardrobe capture the
top prize, followed by pastel pink walls as runner up. And other entries were
equally diverse – deep greens, multicoloured paint faded doors and much more.
“These awards feature a mix of some professional work and
DIY design and they highlight a plethora of diverse but equally impressive
styles,” said Knightsbridge estate agent, Plaza Estates. “Of course, few people
decorate their homes with awards in mind, but it’s a great way to show how many
people enjoy getting creative in their homes.”
Improve, don’t Move
The UK’s housing crisis is no secret and affordability
levels remain stretched despite a slowdown – and some falls - in house prices.
Against this backdrop, an ‘improve, don’t move’ mantra has been adopted by
Pinterest and it appears many users of the social media site agree.
Evidence that home-owners have made bold changes to make
their homes appeal to themselves more than others, was all over the short-list
and is even more clear to see on the site itself. But, it’s not just the
decorative aspect of design that people are considering with the ‘improve’ idea
in mind.
Storage can be tricky in many homes and there are signs that
households are embracing new ideas to create usable storage. More trunks in
bedrooms, more hanging rails instead of bulky wardrobes and many glimpses of
engineered shelving that folds away when not in use.
“Moving house is often the right thing for many households,
but in some cases, it can be too expensive, unachievable or something a family just
doesn’t want to do,” said Best Gapp, Belgravia
estate agent. “In those instances, households, home-owners and interior
designers can make significant decorative changes that have a positive impact.
And that’s something that anyone can do, as highlighted by the Pinterest
interior design awards.”
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