Thursday, 18 May 2017

Content Marketing: 55 Proven Ways to Help Your Business

Are you discontent with the number of customers your website or Facebook page refer to you? With just a few tricks, you can boost the visits and enhance your sales. 

Here’s how your business can benefit from the following content marketing techniques:

Firstly, it’s about the content you’re delivering. 90% of the customers are visual, so it’s essential to have more than just wordy articles on your page, no matter how valuable the information.

Infographics are 30 times more likely to be read through by a visitor than any other type of content. Furthermore, they are shared and liked three times more than plain text. They generate 45% more traffic, and 95% more views than posts that lack relevant images.

Videos are the second-best choice of content. Not only did Syndacast forecasted that by the end of 2017, video content will represent 74% of all online traffic, but the users who follow a video are 1,81% more likely to buy the product than those who don’t. It is also a great SEO tool, increasing your search engines’ ranking by 50%.

Blogs are another business booster – there are 2 million articles posted every day, and are seen as 5th the most trusted source of online information. 81% of those who take advantage of using a blog have reported a 67% growth in leads. However, to increase your chances of getting customers via your blog, you need to post constantly (at least once a week).

Apart from blogs, emails are another great channel to send your offers and promotions. In fact, 72% of consumers prefer receiving emails with promotional content rather than searching for it.

Moreover, email is the first choice for 93% of the marketers, and it is used by 81% of the companies. It is 40 times more effective at bringing new customers than Facebook or Twitter, and there are sent over 200 million emails every minute!

Nonetheless, social media remains a reliable channel to deliver your services and products. When it comes to B-2-B marketers, 94% are on LinkedIn, which is considered most trustworthy site for professional domains. If we’re referring to B-2-C, 94% of the marketers are on Facebook.

And that is a strong point of view. Just think about it – no matter what we do, we’re still checking our Facebook newsfeed at least once a day. In the last 2 years, the content consumption has increased by 57%. This means that there are over 500 million people who watch at least one video every day on Facebook. What other way to promote yourself if not where everybody is already?

As a matter of fact, 1/3 of the world uses social media regularly. This means over 2 billion people that can instantly access and order whatever it is you're selling!

For this reason, if you’re thinking about using a website, go for the .com extension. It is easy to recognize, it costs least of all extensions, and it is among 84% of the top-ranking pages in search engines’ results. Sounds like a great deal to us!

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