Thursday, 18 May 2017

Content Marketing: 55 Proven Ways to Help Your Business





Are you discontent with the number of customers your website or Facebook page refer to you? With just a few tricks, you can boost the visits and enhance your sales. 

Here’s how your business can benefit from the following content marketing techniques:

Firstly, it’s about the content you’re delivering. 90% of the customers are visual, so it’s essential to have more than just wordy articles on your page, no matter how valuable the information.

Infographics are 30 times more likely to be read through by a visitor than any other type of content. Furthermore, they are shared and liked three times more than plain text. They generate 45% more traffic, and 95% more views than posts that lack relevant images.

Videos are the second-best choice of content. Not only did Syndacast forecasted that by the end of 2017, video content will represent 74% of all online traffic, but the users who follow a video are 1,81% more likely to buy the product than those who don’t. It is also a great SEO tool, increasing your search engines’ ranking by 50%.

Blogs are another business booster – there are 2 million articles posted every day, and are seen as 5th the most trusted source of online information. 81% of those who take advantage of using a blog have reported a 67% growth in leads. However, to increase your chances of getting customers via your blog, you need to post constantly (at least once a week).

Apart from blogs, emails are another great channel to send your offers and promotions. In fact, 72% of consumers prefer receiving emails with promotional content rather than searching for it.

Moreover, email is the first choice for 93% of the marketers, and it is used by 81% of the companies. It is 40 times more effective at bringing new customers than Facebook or Twitter, and there are sent over 200 million emails every minute!

Nonetheless, social media remains a reliable channel to deliver your services and products. When it comes to B-2-B marketers, 94% are on LinkedIn, which is considered most trustworthy site for professional domains. If we’re referring to B-2-C, 94% of the marketers are on Facebook.

And that is a strong point of view. Just think about it – no matter what we do, we’re still checking our Facebook newsfeed at least once a day. In the last 2 years, the content consumption has increased by 57%. This means that there are over 500 million people who watch at least one video every day on Facebook. What other way to promote yourself if not where everybody is already?

As a matter of fact, 1/3 of the world uses social media regularly. This means over 2 billion people that can instantly access and order whatever it is you're selling!

For this reason, if you’re thinking about using a website, go for the .com extension. It is easy to recognize, it costs least of all extensions, and it is among 84% of the top-ranking pages in search engines’ results. Sounds like a great deal to us!

Wednesday, 10 May 2017

How to choose the right colours for your website


Colours are a powerful tool in web design and branding your company. They can be used to evoke emotion, which is pretty damn important if you're trying to sell something. With that in mind, let's take a look at which colours would best suit your business' style and website.

Red

Image by valeyoshino
Red is a passionate, lusty and aggressive colour. It's ideal for companies that want to appeal to people who are (or, more importantly, want to be) sexy, feisty and empowered. Businesses that use red include Virgin and Christian Louboutin (famed for the red soles on its shoes), both of which totally have that whole sexy, feisty thing going on.

Orange

Orange isn't a common choice for branding, as it's sometimes seen as unreliable (hello easyJet). But it does have some things going for it: it incorporates the boldness of red and friendliness of yellow, which is no bad thing. Used in conjunction with a safer, more professional colour such as blue, it can be used to represent a fun and professional business.


Yellow

Image by epSos.de
Yellow is the colour of happiness and optimism and is common in brands that want to be seen as fun and friendly. McDonald's and IKEA are standout examples of this, both of which are known for having a playful side.


Green

Green is a peaceful, earthy colour and is ideal for companies that focus on health or want to portray themselves as ethical and environmentally-friendly, such as Starbucks. Organic food companies and holistic health practices are ideal candidates for green branding.

Blue

Blue is the professional colour of the branding world. If you want to be seen as trustworthy, reliable and experienced, blue is the way to go. Not surprisingly, banks use blue liberally in their colour schemes.

Purple


Remember these 1980's cigarette ads? Purple is the colour of sophistication and decadence, perfect for representing companies that sell indulgent items such as chocolate and beauty products. Can you say Cadbury's?

Pink

Pink is widely known as the “girly” colour and so is often used for women-specific brands. Think Victoria's Secret, Race for Life, and anything related to breast cancer.

Black

Black represents power, and is common in sports and fast cars – both of which are things designed to make you feel powerful. Nike is a prime example as is, er, pretty much any sports car brand. Vroom!

White

White is associated with cleanliness and purity, so is ideal for use in the health and childcare industries. Logos aside, white is the best colour to base your website on. In web design, using a lot of white space will make your site easier to navigate and read.

Choose Your Colour

Choosing website colours with a colour wheel

You should think carefully about what you want your website to represent and what you want to make your customers feel before deciding on your colour scheme. You should also steer away from using too many colours – no more than three, ideally. And, when in doubt, use the colour wheel to pick complimentary colours (the ones opposite each other are complimentary).

If you're looking for a cost-effective website to help generate leads click here: https://estateagentswebsitedesign.co.uk/

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