Tuesday, 19 December 2017

A Day In The Life Of A Content Marketing Strategist

I frequently get asked about my job as a Content Marketing Strategist by aspiring content marketeers looking for insight into digital marketing. What do the day-to-day tasks involve? What kind of skill set is required? And what do I enjoy most about this role?

If you are curious about what content marketing jobs like mine involve, let me guide you through some of the things I get up to on a typical work day. So, grab a cup of coffee and read on…

What A Content Marketing Role Involves

Needless to say, there are a whole range of content marketing jobs to choose from, each with their own unique specifications. Depending on the position you’re applying for, your role may be more operational, strategic or creative. As a Content Marketing Strategist, however, these are the kind of projects you can expect to work on in any given day SEO Services Leading Online Marketing Company and SEO Services in Johannesburg. Lead generation using Google Adwords, SEO and other PPC strategies. Professional internet marketing company in South Africa. We specialise in online marketing, SEO(Search Engine Optimisation), Mobile Apps and Web Application.

As a Content Marketing Strategist, communication with colleagues from different disciplines is crucial in making sure all teams support each other and can benefit from each other’s knowledge. If you want a content marketing strategy to succeed, it needs to be informed by your client’s SEO, PPC, and Digital PR goals Exhibition Stand Design Exhibition stand design & trade show display booth builders & exhibition contractors.

At the same time, you need to clearly communicate with clients to make sure they are on board with your proposed content strategy and that it is supporting their business goals.

Building and maintaining relations with other key stakeholders – such as illustrators, developers, writers, editors and designers – is another fun and essential part of the Learnerships Yourjobs provides listing in  Learnerships, Internships, Bursaries and Jobs vaccancy in Southern Africa. Relevant Learnership programmes are available as advertised by both the public and the private sector. Visit:  www.yourjobs.co.za. 

Related skills: Excellent communication and literacy skills, client handling and management skills, the ability to work as a team player

On top of writing blog posts, landing pages and even whitepapers, you will work with designers and developers to produce visual and/or interactive content assets designed to attract links, increase visibility in search engines and provide value to current and prospective customers.

Related skills: Excellent command of the English language, outstanding copywriting skills and the ability to work to tight deadlines and deliver results

Creating Content Strategies

Creating content strategies is at the core of the Content Marketing Strategist job. A good content strategy is based on pre-determined objectives as well as on extensive research of the client’s audience, their current content, their competitors’ content and what has historically performed best according to different content marketing metrics.

Monday, 11 December 2017

The Role of a Domain Name in Making a Business Successful

A factor that is often forgotten and cast aside when it comes to creating a great company website is choosing the domain name. Although people may generally have an idea of what a domain name is, very few know just what an important role it can play in making a business successful. A domain name should represent your business website as a whole, and in just one glance customers should have a pretty firm idea of what your business is about. Every domain on the web is completely unique, therefore it is becoming harder and harder for companies to come up with a suitable name.

Not only should a domain name represent your business, but it also plays a big part in website SEO using targeted keywords and making the domain brandable. website builder Australia offers some advice and facts that will help you on your way to making the most out of the domain names that are still available. A domain name is how users will find you and identify your company online, it should be easy to remember and sound good when said out loud. With so much to consider, it is important you make the right decision.

101 Fascinating Facts you didnY

Monday, 25 September 2017

Why Social Media Is Instrumental To Your Blog's Development

Social media is instrumental in the development of your blog’s readership. Facebook alone boasts a staggering 1.8 million active users, and an 18% market share. It’s clear that nowadays, if you want to entice new readers to visit your blog and encourage your regular readership to blossom, you need cut through the noise and get noticed on social feeds (especially as social algorithms keep changing, slimming organic reach). In this article, I’ll share some important tips on how to use dedicated social media accounts to publicise blog content and build up a brand. Let’s get cracking!
Check out our recent article on how to drive traffic to your blog.

Your Online Social Strategy

Social media can be a really powerful tool in your digital arsenal, but there is a knack to it. It requires a little work to fully understand the best ways to benefit from your business social media networks.  

Here’s how:

1.    Identify your target reader
When developing a social strategy for a brand, you should identify or revisit your ‘buyer personas’ to tailor your content to engage with them. Your social media strategy should be designed to keep existing readers in the loop, whilst broadening your reach so that new visitors discover you.

2.    Create measurable objectives
You need to set yourself goals and constantly strive to achieve more from your social media engagement. If you want an extra 200 followers a month on Twitter, set that as your target. You can learn how to track social interactions, such as Facebook referrals and clicks, through website metrics and getting to grips with Google Tag Manager. Check out this guide for more details. 

3.    Choose your channels –  take a multi-channel approach
Not all networks are created equal, nor will they all help you toward your goal. Find out where your target audience hangs out and what they do online by doing your research. If your product offering is aimed at a B2B audience of industry professionals, you will have more potential traffic from LinkedIn and Google+. If your target audience is more visual, it might make sense to focus on Facebook, Pinterest and Instagram. You need to be where they are, while also catching the attention of other people like them. Facebook Audience Insights and YouGovprofiles are two fantastic (free) sources of information on target audiences, along with tips on how to monitor social media conversations. 

4.    Create an organised content calendar
A content calendar is important for maximising engagement and shares. Check if your post links with any trending hashtags or pieces of industry news to maximise engagement. Synchronising your content calendar with global events is another way to get involved in the conversation worldwide. Make sure your content calendar also features old posts, content recycling, and content curation from other reputable niche bloggers.

5.  Share snippets or pieces of your blog without links
You don’t want your social media feeds to consist solely of links to your blog posts. Post some pearls of wisdom, accompanied by hashtags, to get involved in conversations on topical matters. Images with quotes and mottos are perennially popular.

6. Link your social accounts to your blog
Give your readers the chance to seamlessly share your blog content through their social media accounts, complete with your social handles and some shareable quotes. Including social media sharing buttons that automatically post great-looking content on social feeds is a sure-fire way to gain free publicity for your brand — remember, people will share...but only if you make it easy for them.

Profit From Your Blog Audience With Social Selling

credit: pinterest

Social selling is the act of using social media to converse directly with potential customers, providing value by answering questions, encouraging discussion, and providing thoughtful content to persuade them to buy.

62.9% of sales professionals report that social selling has become very important to them when closing deals. Listen and engage with your brand’s readership on social media platforms to find out what kinds of blog posts and product offerings would improve their daily lives.

Know which social platforms will be best for your niche — you will have to invest in plenty of attractive visual content if selling on social is going to be integral to your sales strategy. The key is to have attractive product photography with some really catchy calls-to-action. Pinterest has a ‘buyable pin’ feature that lets you sell your goods and services directly from your social media accounts. This bridges the gap between engagement and conversions — customers can make a purchase without even leaving social media. (We’re likely to see more of this in the future — so start thinking about your social selling strategy today).

It is really easy to seamlessly link your blog, social media, and ecommerce site together. Onlinestorefronts like Shopify integrate really well with social networks if you don’t fancy installing a plugin and selling directlyvia WordPress; content management systems like Drupal and Magento also allow for easy social integration with a little bit of customisation.

Social Media and SEO?

credit: pixabay

Whether or not a brand’s social feed affects its SEO has long been a subject of much debate. Google’s algorithmic changes are subtle and incremental, and there is never 100% clarity on ranking factors.

But we do know that having an active social feed will boost your engagement levels. Breathing life into your brand’s blog with a social media account is a sign to search engines that you are a legitimate business, rather than a spam account or a link building operation. If your brand’s social feeds are inactive, it may signal to Google that you should not rank so highly on SERPs because you are no longer in business.

Consider hiring a social media coach to make sure that you are handling your online engagement in the right way. Art Division offers a social media management service that could assist you with your strategy.

While social media is a very important tool for brands and bloggers alike, it can be difficult to navigate the spiky terrain of the hashtag world. By following this advice, you will be well on your way to broadening your brand’s horizons by publicising the blog posts on social media and developing a readership.

What did you take away from this article? Will you use any of these tips for your blog? Let us know in the comments.

Gareth Simpson – Technical SEO & Startup Founder
You could say I’m a veteran SEO, with over 10 years of experience in the industry. I love sharing my knowledge with others online. You’ll find me working hard on my startup’s development and writing content.


Tuesday, 6 June 2017

Pinterest Shows Personality Still Rules in Interior Design

Pinterest might not be a favourite website in every home, but for some, it’s become much more that. The 2016/17 Best of Pinterest UK Interior Awards were announced in May, and the designs show an eclectic mix of décor that often has more to do with personal preference than following trends.

However, there were also one or two common themes on show, with home-owners and designers adding their personal flair to them.

“Interior design can be tough to get right, particularly if you’re not sure where to start or what you really like,” said Newington Green estate agent, M&M Property. “The Pinterest awards show that when people put some personality into their décor, the results can have the real wow factor!”

Bold and Simple?

Two broader key trends that were rewarded by the image-based social network, were bold wallpaper prints and minimal backdrops. That both are popular at the same time, shows that the UK’s home-owners and interior designers are making a statement with what they love. They’re not blindly following on trend fashion. Instead, they’re sticking with what they know they want in their home.
It’s refreshing to know that the UK’s homes aren’t all displaying creative uniformity. That’s something that as clear across most of the categories in the Pinterest awards.

The ‘Best Wow Factor’ category featured bird print wallpaper, cactus plants indoors and a ladder displayed as a bold piece of wall art. ‘Best use of Colour’, meanwhile, saw a fitted yellow wardrobe capture the top prize, followed by pastel pink walls as runner up. And other entries were equally diverse – deep greens, multicoloured paint faded doors and much more.

“These awards feature a mix of some professional work and DIY design and they highlight a plethora of diverse but equally impressive styles,” said Knightsbridge estate agent, Plaza Estates. “Of course, few people decorate their homes with awards in mind, but it’s a great way to show how many people enjoy getting creative in their homes.”

Improve, don’t Move

The UK’s housing crisis is no secret and affordability levels remain stretched despite a slowdown – and some falls - in house prices. Against this backdrop, an ‘improve, don’t move’ mantra has been adopted by Pinterest and it appears many users of the social media site agree.

Evidence that home-owners have made bold changes to make their homes appeal to themselves more than others, was all over the short-list and is even more clear to see on the site itself. But, it’s not just the decorative aspect of design that people are considering with the ‘improve’ idea in mind.

Storage can be tricky in many homes and there are signs that households are embracing new ideas to create usable storage. More trunks in bedrooms, more hanging rails instead of bulky wardrobes and many glimpses of engineered shelving that folds away when not in use.

“Moving house is often the right thing for many households, but in some cases, it can be too expensive, unachievable or something a family just doesn’t want to do,” said Best Gapp, Belgravia estate agent. “In those instances, households, home-owners and interior designers can make significant decorative changes that have a positive impact. And that’s something that anyone can do, as highlighted by the Pinterest interior design awards.”

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