One of the best and worst things about Instagram is that it’s hard to get to from a laptop or a desktop.
That’s because the image-sharing
social media channel is ideally used from a mobile device, where there are
plenty of tools available to easily take a photo, import it, edit it and post
it to your page. Your mobile device can also make it easy to look at and
interact with other people’s pages.
Other common social networks are
more versatile, being able to be used on desktops and mobile. But still the
mobile experience is becoming more popular as more people discard their
desktops and conduct all of their business and pleasure through their
smartphones.
For instance, Emarketer.com
projects that 86 percent of Facebook users will access it with a phone this
year, and 52.9 percent of phone users will log on at least once a month with
their phone. Other platforms such as Twitter and Pinterest also seem to
function better when used in a mobile environment.
For marketers wondering what kind of mobile trends are ahead, look to social media.
1.
Keep on hashtagging. The concept of making several one word summaries to
serve as reference points and side conversation topics isn’t new. But how and
when they’re used is increasing like crazy. What originally was a feature
unique to Twitter can be now be used in the same way on Facbebook, Instagram
and Pinterest. According to Trumpia,
unique hashtags can also be created and utilized for specific marketing
campaigns. You can include it in your marketing materials, or even tell people
to text that phrase to you to enter contest or win prizes
2.
Keep up with advertising. People realized a few years ago that putting together
campaigns to boostFacebook posts or pages really wasn’t as hard or expensive as they
once feared, especially if it puts your message in front of more people than
you could reach organically. You can set up or make changes to a campaign via
phone, or check your results. Even better, other platforms are developing a
similar “pay for better visibility" models for their customers such as
Twitter, which is working on a way to see sponsored Tweets higher than standard
ones. 3Beards.com
expects to see more social media advertising opportunities, including Snap
chat, a streaming video service.
3.
More collaboration between social media channels.
Instead of the ‘silo’ method where there’s a focus on developing and selling
one particular product or service, today’s sales model involves making
customers aware of and excited about several items at once. Hospitality.net
suggests that social media channels share information about interesting things
on other channels, such as telling Facebook audience members to check out a fun
contest on Instragram, or texts to subscribers with links to several channels
worth checking out.
4.
More face-to-face interactions. Just because social media is
increasingly popular doesn’t mean we have to lose all of our interpersonal
relationships. A study by Display Wizard in the United Kingdom found that the marketing channels that offeredservice like face-to-face communication were more popular than the ones
that were more promotional or news sites. No matter how advanced things get,
there’s not much that can replace enthusiasm and energy. However, this isn’t to
say we don’t need other channels – many of these can be handy for mass
communications, general social interaction or business networking.
5.
Consumers want deals. Free stuff or discounted goodies can both appeal to
shoppers, no matter their economic status. Mobile phones can send digital
coupons or links to downloadable or digital coupons. You can text the coupon
out to your text subscribers, and discuss that it’s available on some of the
other channels. Or you can create a VIP club for your customers that includes
regular discounts and coupons.
What's Next?
What's your social selling strategy
this year? Make sure to share them with us in the comments below!
Author Biography
Sophorn Chhay
Sophorn is the marketing guy
at Trumpia,
the most complete SMS software with mass text messaging,
smart targeting and automation.
●
Jumpstart your business by grabbing your free copy of
his powerful MobileMarketing Success Kit.
●
Watch Trumpia's5-Minute Demo on how to execute an effective mobile marketing
strategy.
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