Friday, 31 July 2015

Is Twitter really good for business?

Listen, we love social media here at Mission Imblogable. Twitter is totally our thing (although just to confuse you, we tweet as @artdivision). But take your eye off the ball for a while, and all of a sudden you're spending 60% of your time tweeting and only 30% doing actual work. (The other 10% is reserved for playing Candy Crush Saga, obviously.) Which doesn't make for a very merry business.

So is Twitter a help or a hindrance to your business?

How often do you tweet?


Let's be honest: Twitter is only useful if you actually use it on the regular, like our pals at @PropertyDvision. Posting multiple times a day is the only way you're going to be able to have meaningful conversations and get noticed. If your tweets are few and far between, you should probably get your act together and make a good go of it, or quit altogether – because nothing says “I don't care about my business” more than a derelict Twitter account.

The downside of launching a full-frontal Twitter attack, of course, is that you might not have enough time leftover to get all your work done and play Candy Crush. And there's no way you're giving up Candy Crush, so your work will suffer, right? There's a fine balance between tweeting just the right amount and not letting it distract you from your actual work. But third party apps can help... or can they?

Are you using third party apps effectively?

Third party apps that allow you to schedule tweets in advance, such as Buffer and Tweetdeck, can be super handy for making sure you keep up with your tweeting without letting it take over your life. Lining up tweets for the whole week in one short blast can be a mega time-saver that allows you to continue on with your work as normal throughout the rest of the week. But it's not all butterflies and rainbows...

If you rely wholly on scheduled tweets, you're kind of missing the point. While knowing your tweets are taken care of for the rest of the week can be a welcome relief, it won't necessarily play well with your followers. Are you checking in to see if anyone responds to your tweets? Or are you ignoring your loyal followers, ensuring they don't remain loyal for long?

Some people can spot buffered tweets a mile off, and if yours are particularly obvious it might not end well for your reputation. The whole point of Twitter is to grow user engagement, have conversations and make connections – which doesn't really happen if you're only checking in once a week to line your tweets up.

What content are you posting?

So you've nailed the fine balance of tweeting just the right amount while still getting your work done, and you've figured out this whole buffering thing while still managing to check in every day and have conversations with people. But none of that matters if you're posting useless content.

Your tweets should be a nice variety of text, pics and video. Witty one-liners are all well and good, but if it's all you post, your followers could tire of you quickly. Posting photos and videos is a great way to boost engagement, so take advantage of the tools at your disposal: Vine is a fabulous little app for posting videos, and uploading a photo on occasion isn't exactly hard, is it?


While we're on the subject of your tweets' content: make sure you don't just share your own fabulous work, you selfish thing, you. Retweeting others and sharing useful, interesting articles that are relevant to your target audience is a great way to provide value to your followers. And that's what it's all about really, isn't it?

Image credit:  Master isolated images at www.freedigitalphotos.net

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