Blogging is a
pretty handy marketing tool for businesses. You know that. I know
that. We all know that. What not everyone knows is how
to keep up with a regular blogging schedule.
Sure,
you start out, things are going just great. The ideas seem to
magically flow from your brain through your fingertips and onto your
screen. You've got tons
of stuff to talk about. In fact, you might even write a few posts in
advance, because you're just so damn organised. But it happens
eventually.
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| Can't bear the thought of writing another blog? (Pardon the pun) |
You
run out of ideas. You run out of steam. You run out of inspiration.
And
then what, hmm? Why,
then you read this spangly article about coming up with inspiration
for new blog posts. Here are just a few of our fabulous tips:
Do a roundup
Whatever
your market, there are bound to be others out there talking about the
same kinda things – things your own readers might like to read.
Enter: the curated roundup list post (or something). Many blogs
actually choose to make this a regular feature, because it has
numerous benefits. Basically, you hunt down the best blog posts
written in your niche, and you share them in a single, well-curated
article each week. Make a few notes as to why they're such great reads, or simply
include excerpts so people can see for themselves.
But
how does this benefit your
business, we hear you cry? Why, because the people mentioned in your
post will almost certainly link back
to it, thus driving more traffic towards your site, boosting your
Google rankings, and generally making you seem like a swell guy.
Infographics
Perhaps
you're just sick of writing 1000-word articles every week? Even just
500-worders can be a drag after a while. Enter: infographics.
Informative er, graphics. Basically, take some of your knowledge and
transform it into a wonderful, entertaining (and informative, obvs.)
piece of imagery... or hire someone else to do it for you, if you're
not graphically inclined. Here's one we made earlier.
Cover news items
Know
which well never runs dry? The
news well.
New stuff happens every day, and people report on it (journalists, I
think they're called). Stuff probably happens in your field of
expertise too, and this is where it gets interesting. Has there been a new development in your niche? Write about it. You can either
sum up the events for yourself, or go even further and write your own
take on it. This'll show you're well informed in your arena, and
could even paint you as the
place to go for the latest news in your market.
How-to guides
People
love learning how to do stuff, and one of the reasons they read your
blog is because they view you as an expert at what you do. They
want to know what you know.
So why not tell 'em? Write up a simple guide that teaches people
how to do something you do on a regular basis or as a part of your
job. And don't worry about giving all your secrets away – showing
your expertise will only make people want to buy from you more.
These
are just a handful of ways you can find inspiration for your next
blog post (and many more to come!). Check the latest news, see what
other people are up to, browse your calendar to see if any relevant
events are coming up... and then write about it. Easy.
Need help with your blog? Think maybe it's time to outsource the content creation? Give the guys at Art Division a call.
Need help with your blog? Think maybe it's time to outsource the content creation? Give the guys at Art Division a call.
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