Wednesday, 26 June 2013

What is guest posting and why should I be doing it?

Guest posting is a type of blogging -- with a twist. Yeah, we love twists round here. Although this twist isn't actually that exciting (but it is incredibly useful).

Guest posting is simply writing a blog post for somebody else's blog. You come up with an idea that you think would be suitable for the blog you're targeting, and then you submit your idea to that blog's owner. And if they like it, you go ahead and write it for them. You generally don't get paid for guest posts, but that doesn't mean you should dismiss them...
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What are the benefits of guest posting?

The main reason behind guest posting is to attract more traffic to your own website. If you can come up with a top notch blog post idea that would be suitable for somebody else's blog, it's a fantastic way to borrow their audience, essentially.

At the end of the guest post, you can include a byline with a link back to your own website, and if the people who read your guest post found it useful or intriguing, chances are they'll click the link to visit your site. Hence: sharing the audience. For this reason, it's best to target more popular blogs in your niche. Because the more popular the blog, the bigger the audience will be... which means more traffic for your own site.

It's important to find some crossover between your niches. The simplest way of doing this is, of course, to target blogs in the same niche as your own. Because if you come up with a perfectly brilliant guest post idea, but it bears no resemblance to anything you've ever written about on your own blog, it's unlikely that anyone who clicks through to your site will stick around. And that's the whole point, really.

You want that extra traffic that arrives at your site, thanks to your guest post, to convert. Which is unlikely to happen if they arrive and realise that what you've written about in your guest post is unrelated to what you write about on your own blog. Whereas if you write on a similar topic in your guest post, you could find yourself with new readers, new subscribers and, eventually, new customers. Ah, there's the money!

How can you start guest posting?

So how do you go about scoring guest posts in other popular blogs in your niche? Well, for starters, you need to make sure they actually accept guest posts. You're just wasting your time if you come up with an excellent idea for a guest blog, submit it to your chosen blog, only to find out that, oh... they don't accept guest posts and so definitely won't be posting it. If you do find yourself in this situation though, all is not lost. There's no reason you can't take your idea and submit it to another blog that does accept guest posts. 

To actually come up with a solid idea for a guest post, you should investigate your target blog's other content to make sure that:

a) You're not about to submit a guest post on a topic they've already written about, and
b) Your guest post idea fits in with the rest of their site, both in terms of content and style

A good general rule is to make sure your idea would be useful to the target blog's audience. And, more importantly, this is how you should pitch your idea to the blog's owner. In your email pitch, point out the benefits your guest post will have for their audience, and you're onto a winner.

So, ready to get started with guest posting? So you should be. It's an excellent way to grow your blog's audience. Feeling apprehensive? Pah, don't be! Just look at it this way: you're providing valuable content for free -- why wouldn't they accept it? (Er, unless they don't accept guest posts. But we've been over that already.)

We accept guest posts here at Mission Imblogable, contact us if you have something you'd like to blog about and it could be the start of something beautiful!

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