Wednesday, 29 May 2013

Blogger vs. Wordpress: which is better?

Over here at Mission Imblogable, we're big fans of the old Blogger platform (and no, we're definitely not biased because that's what we use – how very dare you!) but we've heard tell that some people prefer Wordpress. Blogger and Wordpress are the undisputed royalty of blogging. But they can both be used for free, they can be both be paid for and connected to domain names, and they both do roughly the same thing – so how do you decide which one's right for you?

Because we're so lovely, we thought we'd investigate, figure out the benefits of each, and do a little comparison for you.

The benefits of Blogger

It's simpler
At face value, Blogger's a much simpler platform to just dive into, so if you're keen to get started without too much fuss, and aren't concerned with being able to customise the layout drastically, then Blogger could be for you. If you're just looking for somewhere to vent, muse or otherwise get your thoughts down in writing, Blogger's a great starting point.

It's linked to your google account
Some people aren't keen on having everything Google-shaped linked by one central account (your profile), but it does have its benefits, particularly if you use a number of other Google applications, such as Gmail, Gcal or G+. Not to mention, if you decide to start several different blogs, you'll be able to access them all easily without logging in and out multiple times for each one.

You can read other blogs on it easily
One thing Blogger's got that Wordpress doesn't is an easy way to read other people's blogs, so if you're an avid reader as well as a prolific writer, Blogger might be the way forward for you (especially considering Google Reader is shutting down immanently. Yes, we're sad too).

The benefits of Wordpress

You can customise its designs
The fantastic thing about Wordpress is that it's easy to make it look however you want. Okay... so “easy,” isn't the right word, but it is possible, which is more than we can say for Blogger. With Blogger, it's pretty difficult to take the design beyond the generic layout. There are countless Wordpress themes, which can all be tweaked and altered until your site's looking just how you want it.

You can use it for more than just blogging
The other great thing about Wordpress is that you can use it to create a regular looking website, without a blog in sight. In essence, it's just about the best way to put together a professional-looking website with minimal expenditure or effort.

You can install plugins
Plugins are another thing that make Wordpress what it is – so very highly customisable. There's a plugin for just about everything (ahem, apologies – didn't mean to sound like an App ad) you could need.

So which should you use?

We think Wordpress is better for more advanced users who want to fully customise the look of their blog and have access to a limitless range of themes and designs to use – it's perfect for business owners who want a professional-looking website. We've used it here for Property Division and we like the results. Blogger is a better bet for newbies and the casual user who wants somewhere simple and easy to start writing.

If you are thinking about setting up a blog for your business (here's why you should be) and you still can't decide which to use, then let the guys at Art Division help you get going. If you're already up and running then get some inspiration for your next blog post. You're welcome.

Tuesday, 21 May 2013

What is a meme, anyway?

We hope you're familiar with memes by now. If you've been using the internet for more than, oh, a day, you've undoubtedly come across a meme or two. You know, they're those random hilarious images and videos that “go viral” and circulate the web like wildfire.


Our man Darwin originally coined the term “meme,” a shortened version of the Ancient Greek “mimeme,” which means to imitate. But no -- and this may surprise you -- he wasn't talking about the wonderful internet memes that grace our lives today. Technically, today's definition of the word meme is, “a cultural item that is transmitted by repetition in a manner analogous to the biological transmission of genes.” 

The meme has now taken on a life of its own and it's generally accepted that when someone says “meme,” they're talking about the kind found on the interwebz. Unless they're a scientist or something, probably.

The internet has swept the term up with open arms and transformed it into something wonderful. The whole “cultural item transmitted by repetition” thing makes it pretty clear why the word has been used to describe viral internet sensations, although we're not really sure on the “analogous biological” thing. Ahem. Moving swiftly on...


No word of a lie, we had this guy come for an interview, and he pronounced it “Mimi.” Like your good old Auntie Mimi. Here's a tip: if you're applying for a job in social media, don't do that. It's not “mem,” either. We're not sure where that one came from, but apparently people try it on for size occasionally. Mimi we can understand, but mem? It makes no sense.

So just how do you pronounce it, we hear you cry. Well, like this: meem.

Rhymes with dream, scheme, scream, European sea bream and Neapolitan ice cream. And also Joaquim. (So now you know how to pronounce that, too.) (Sort of.) (It's “wah-keem.”)

Some Corkin' Memes

If you're still not sure exactly what we mean when we talk about memes, to give you an idea, here are a few crackers circulating the web at the moment:

MIND. BLOWN. We're surprised we didn't notice this sooner because, hot damn, Indiana Jones was one of our first ever crushes. Right after Sonic the Hedgehog and Zack Morris from Saved by the Bell.

Anything with Nick Cage is a winner, really. Throw in a little Iron Man action and... well, we're pretty sure he'd look just as good in a hoodie as Robert Downey Jr.

No, wait. We take that back. No-one looks as good in a hoodie as Robert Downey Jr. AND HE'S 48. HOW?

So we loved My Little Pony as a kid. And now we love it even harder. It's like... it's just... it's My Little Pony on acid. And we're fine with that. And all the memes that come along with it.

So memes, eh? Love 'em or hate 'em? (If you're a hater, let us know which ones and why in the comments.)

Wednesday, 15 May 2013

Mission Imblogable on the moon!

Well not exactly on the moon, but we’d like to say a big congratulations to Art Division’s Rachel O’Riordan for her efforts in the London Moonwalk 2013 on Saturday night.

Rachel and her team walked a full marathon distance – the full moon – of 26.2 miles through London. The event takes place overnight, with walkers starting from 11PM onwards.  They started and finished at Battersea power station with the route taking in many London sights including Big Ben, Harrods, Tower Bridge and the South Bank.

Walkers are encouraged to walk with their bras on display to emphasise the fact that they are raising money for breast cancer charities. There are lots of colourful costumes worn by walkers with fairy lights and tutus playing a big part in the night.

The Moonwalk is an annual event which raises money for breast cancer charities. At the start of the walk a massive 3 million pounds had already been raised in sponsor money.

Rachel says: ‘we started at 11:15PM in the second wave and got in just before 6AM so we were pleased. Tired, but pleased. It’s a serious distance but such an inspiring night walking with so many other people in daft costumes for a great cause. We passed Big Ben just as it was striking 5 in the morning!’

Well done to all those who took part - and if you're impressed by their efforts there's still plenty of time to sponsor the Moonwalkers on their team page.  

Moonwalkers ready to go for it 
Well done to our friends Kate and Rachel at Belgravia estate agents Best Gapp, who also took part in the Moonwalk: read about their efforts here.


Wednesday, 8 May 2013

A day in the life of the internet

Ever wondered how many potential customers there are online? Sometimes think some of this online marketing maybe isn't worth doing? And how about your social media? Haven't quite got around to setting up that Twiitter account or Facebook page yet?
If you need reminding that it's all worth doing, and doing well, then check out this infographic of mind-blowing stats - everybody's online these days....and here's which websites and channels they're using.

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