Tuesday, 29 January 2013

Fair data kitemark

A new logo has been developed by the Market Research Society which companies can apply to carry if they comply with 10 principles of data use developed along the lines of the data protection act. These principles largely cover consent and data sharing. The new logo is being called the 'Fair Data' kitemark, and requires companies who apply for it to look carefully at their data gathering and sharing practices.

Sources: Information Age/The Telegraph/ITPro

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