Wednesday, 23 January 2013

Defining Your Terms – Part III: Blogging Dictionary

Regular readers of the blog will know that we've already posted two very popular parts in our definitions series. The first was part I - defining terms of web design back in November, followed by part II -defining SEO terms. So now it's time for us to help you with everything you ever needed to know about blogging, but were afraid to ask.

Defining your terms - blogging

Blogging is a fantastic way to keep the content on your website fresh and relevant, and to provide people with valuable information in your industry. But starting a blog yourself can be daunting if you've never done it before, or if you're just not very confident on computers. It's actually quite simple to get a blog up and running, but there are a few terms it's helpful to know before you get started. Here are a few we think will help you figure out your way around the blogosphere:

Blog Post

As in, 'I've just written a new post on my blog.'

Blog posts – often simply referred to as 'posts' – are the foundation of your blog. They are the entries you write and publish on your blog. Confusingly, it can be used as a noun or a verb: the word 'post' is used interchangeably with 'publish' in the blogging world. So, 'I've just posted a new entry on my blog,' means the same as 'I've just published a new post on my blog.'


As in, 'I've just subscribed to this fantastic new blog I found.'

This is just like subscribing to a magazine – it's a way of making sure you always get the latest content from any blogs you follow. You can subscribe by email and get all the latest posts from individual blogs straight to your inbox, or by RSS feed (see below).

RSS Feed

As in, 'I usually subscribe to blogs via their RSS feed.'

RSS feeds (often just referred to as 'feeds') are a simple way of gathering all the blogs you want to read into one place, to save you having to visit them individually. You will often see a 'Subscribe by RSS' link on blogs, which you can click to add the blog's feed to your chosen reader (Google Reader is a popular choice).


As in, 'What's the permalink of that brilliant blog post you wrote?'

A permalink is the individual URL of a blog post, which makes it easier to share specific blog posts with other people, rather than having to link to the entire blog and give directions.


As in, 'Did you see all the pingbacks that blog post got?'

Trackback is a blogging system that keeps track of all incoming links to a particular blog post. It's a great way of finding out who's been reading your blog and who thinks the content is valuable enough to link to. Individual trackbacks are called 'pingbacks,' and are usually shown after the comments section on individual blog posts. Pingbacks can come from links in pretty much any public location on the web, such as other blogs, websites and even Twitter! You won't get a pingback if a link to your blog post is included in private communication, such as email, though.

Blogging is an incredibly valuable business tool, and hopefully you now have a better idea of what it's all about. There's still a lot more to learn, of course, but the best way to figure things out is to try them! If you've stumbled on any blogging phrases you can't quite figure out, ask away in the comments and we'll get you up to date. For more help with your online marketing strategy, contact the team at Art Division.

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  1. Very useful and interesting information shared here. RSS feeds and Permalink are some of the best things in blogging that allow us to share thoughts with the audience. I often subscribe to RSS feeds to have all the blogs at one place and this saves a lot of my precious time.

  2. I agree with your views..posting new and quality content as blogs is a fantastic way to keep the content on your website fresh and relevant, and to provide people with valuable information in your industry.

  3. It's a great way of finding out who's been reading your blog.
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