Thursday, 31 January 2013

Twitter transparency report

Twitter has just released it's transparency report to cover the last half of 2012. The report comes out twice a year and shows a rise in requests for data from international governments, with US government requests for data relating to criminal activity being the most prevalent. Twitter did not comply with all the requests. Also available in the report are statistics on requests for content to be removed and copyright notices. Twitter predicts that 'government inquiries will continue to climb into the foreseeable future.'

Sources: Twitter/The Guardian/International Business Times

Wednesday, 30 January 2013

Checking your SEO in WordPress

Are you using WordPress? It's one of the most prevalent content management systems in the world right now. But are you making the most of it for SEO? Watch out for duplication, H1 titles, and make sure your internal links are working for you. Read the tips at Search Engine Journal.

See the full article

Images in blogging: why and how you should use them

Using images in blog posts is an easy way to add impact and grab attention without having to spend hours crafting the right words to have the same effect. We hate to go all clichéd on you, but an image really is worth a thousand words.

Image courtesy of futureshape

The purpose of including images is to make people want to read the blog post. Picking images that provoke curiosity or an emotional reaction is the best way of doing this, but you should always ensure the pictures you choose are related to the post or, if you're finding that hard, they should at least be relevant to the overarching theme of the blog.

 Where to find images

Copyright laws and infringement policies mean it can be difficult to find images you can freely use on your blog. Doing a Google image search may seem like the easiest way of grabbing a couple of pics to use, but it's one of the riskiest methods there is. How do you know the image you've chosen isn't copyrighted? Are you supposed to pay to use it? To bypass these concerns, it's best to pick a couple of reliable image sources and learn how to attribute things properly. Here are our favourites:

IStockphoto is an incredibly diverse stock photo website with a decent search function. Of course, being a stock photo website, you do have to pay to use the images – the smallest image size will set you back $1 – but you don't have to attribute the image when you use it on your site.

If you don't want to pay to use images, the Flickr Creative Commons are your best bet. Look for images that come under the attribution license and all you're required to do is credit the photographer with a link back to the photo's page. This can be done by including a simple “Image by ...” link at the end of the post.

Clichés and how to avoid them

One of the biggest risks of using images is that your blog will seem tacky and clichéd. It's easy to avoid this by hunting down unique images and avoiding things that look like they're from the back of a cereal package. As a general rule, men and women laughing with a bowl of salad (or cereal) or looking extraordinarily happy considering all they're doing is grasping a couple of apples should be avoided.

images for blogging
Does your blog need this?

Flickr is the best place to go for a more creative, artsy vibe: it's home to countless candid, well-framed photos of people (always go for candid shots over posed ones for an authentic feel). Flickr is also the place to go for stunning vistas and landscapes, and detailed macros of nature.

IStockphoto is home to imagery with a more professional feel to it, and is ideal for photographs of animals, machinery and technical photos, and for shots of isolated objects on white backgrounds.

Wherever you decide to source your images from, you should always try to attribute them appropriately and choose things that are relevant to your subject matter. Bonus points for evocative images that draw readers in and make them want to know more.

image from

Tuesday, 29 January 2013

Fair data kitemark

A new logo has been developed by the Market Research Society which companies can apply to carry if they comply with 10 principles of data use developed along the lines of the data protection act. These principles largely cover consent and data sharing. The new logo is being called the 'Fair Data' kitemark, and requires companies who apply for it to look carefully at their data gathering and sharing practices.

Sources: Information Age/The Telegraph/ITPro

Sunday, 27 January 2013

Steve Jobs biopic released this year

Ashton Kutcher will play Steve Jobs in the upcoming film 'jOBS' about the apple entrepreneur's life. With the influence of Jobs products everywhere nowadays, this film will definitely have everyone talking about it when it's released this year. 

Sources: Daily Mail/Daily Telegraph/Screen Rant

Visualising data

Want to see your social data look beautiful? Find the right app and you can see the word cloud, view your friends grouped into colourful categories, and highlight facts that you didn't even know were there.

Read more here

Saturday, 26 January 2013

Blogging tips

Are you blogging for business? You certainly should be. Keep the search bots happy by providing them with fresh content, all relevant to your niche. This article looks at seven ways to tell whether your blog is working.

Read the full blog post here

Friday, 25 January 2013

Twitter launch new video app Vine

Twitter have launched a new six second video app - Vine. You can currently download the app free for the iPhone, although other devices are likely to follow. The idea is that you make your six second film - short and sweet, just like a Twitter post, then post it with an accompanying tweet. The film automatically plays on a loop when you click it in the tweet. The app itself lets you pause while making your six second masterpiece so you can edit the final film. The example making the rounds shows steak tartare being made. Will Vine be the next big thing? What can you show the world in six seconds?

Sources: The Guardian/TechCrunch/Twitter Blog

Creating viral content

How do you create content that goes viral? We're all content creators now, whether it's blogs, inforgraphics, videos or images. And the holy grail of content creation is making something that people want to share. they share because they think it's funny, well informed, relevant or on a hot topic. Get a more detailed look at ways to try and get those shares.

Full article here

Thursday, 24 January 2013

Marketing predictions for 2013

What will be the trends that marketers look to in 2013? Social signals will increase their importance, mobile device growth will continue and we'll hear more about different types of data and it's use. not forgetting big data of course.

Read more here

Wednesday, 23 January 2013

Defining Your Terms – Part III: Blogging Dictionary

Regular readers of the blog will know that we've already posted two very popular parts in our definitions series. The first was part I - defining terms of web design back in November, followed by part II -defining SEO terms. So now it's time for us to help you with everything you ever needed to know about blogging, but were afraid to ask.

Defining your terms - blogging

Blogging is a fantastic way to keep the content on your website fresh and relevant, and to provide people with valuable information in your industry. But starting a blog yourself can be daunting if you've never done it before, or if you're just not very confident on computers. It's actually quite simple to get a blog up and running, but there are a few terms it's helpful to know before you get started. Here are a few we think will help you figure out your way around the blogosphere:

Blog Post

As in, 'I've just written a new post on my blog.'

Blog posts – often simply referred to as 'posts' – are the foundation of your blog. They are the entries you write and publish on your blog. Confusingly, it can be used as a noun or a verb: the word 'post' is used interchangeably with 'publish' in the blogging world. So, 'I've just posted a new entry on my blog,' means the same as 'I've just published a new post on my blog.'


As in, 'I've just subscribed to this fantastic new blog I found.'

This is just like subscribing to a magazine – it's a way of making sure you always get the latest content from any blogs you follow. You can subscribe by email and get all the latest posts from individual blogs straight to your inbox, or by RSS feed (see below).

RSS Feed

As in, 'I usually subscribe to blogs via their RSS feed.'

RSS feeds (often just referred to as 'feeds') are a simple way of gathering all the blogs you want to read into one place, to save you having to visit them individually. You will often see a 'Subscribe by RSS' link on blogs, which you can click to add the blog's feed to your chosen reader (Google Reader is a popular choice).


As in, 'What's the permalink of that brilliant blog post you wrote?'

A permalink is the individual URL of a blog post, which makes it easier to share specific blog posts with other people, rather than having to link to the entire blog and give directions.


As in, 'Did you see all the pingbacks that blog post got?'

Trackback is a blogging system that keeps track of all incoming links to a particular blog post. It's a great way of finding out who's been reading your blog and who thinks the content is valuable enough to link to. Individual trackbacks are called 'pingbacks,' and are usually shown after the comments section on individual blog posts. Pingbacks can come from links in pretty much any public location on the web, such as other blogs, websites and even Twitter! You won't get a pingback if a link to your blog post is included in private communication, such as email, though.

Blogging is an incredibly valuable business tool, and hopefully you now have a better idea of what it's all about. There's still a lot more to learn, of course, but the best way to figure things out is to try them! If you've stumbled on any blogging phrases you can't quite figure out, ask away in the comments and we'll get you up to date. For more help with your online marketing strategy, contact the team at Art Division.

Images from

Tuesday, 22 January 2013

Retail brands using Twitter well

What are you tweeting to your customers? In this examination of five top retail brands there are lessons we can all learn. Don't overdo the self-promotion, consider what your audience will find interesting, and above all remember to respond to customer questions.

Read the full article here

Monday, 21 January 2013

Watch out for app charges - have the kids got your phone?

When you download that great game that everyone in your office is crazy about, watch our for mounting costs when you upgrade or buy add-ons. Kids and teenagers downloading apps and not noticing the spiralling costs have accrued massive bills for their parents, without even realising it.

Read more here

Sunday, 20 January 2013

What do you share on Facebook?

A look at Facebook Graph Search in this article from Techcrunch, and what it's going to mean to all of us in the future. Our own likes of businesses and services that we really think are worth endorsing are going to become more and more important. Does that mean if we don't endorse a business we like we're doing something wrong? Make sure you check out the comments too.

Check out the article here 

Saturday, 19 January 2013

When newspapers publish Twitter photos

The horrific helicopter crash in London last week has had a great deal of coverage in all the national press. As usual, social media was first to report it, with tweeters who were in the area at the time posting up their pictures only minutes after it occurred. Many papers go on to use such pictures on their websites, but what is the law on this? The Guardian explores this question.

Read the full piece here

Friday, 18 January 2013

Changes in search marketing

In this article from the Drum, several different agencies give their answers to questions about the latest developments in search marketing, and what they mean for future strategies. It certainly seems like the days of keyword stuffing are well and truly over.

Read the full article here

Thursday, 17 January 2013

New client work: website for Armarii

Here at Art Division, it's all about the work. So we'd like to proudly announce the new site that we've created for Armarii, contract furniture makers. We've given them a content management system so they can make their own changes and updates within the categories they chose, and you can see images of their lovely designs displayed.

New Website by Art division for Armarii

Go to the Armarii site

If you're in the market for a new website that really helps drive traffic and conversions, at the same time as looking great and functioning brilliantly, then contact the team at Art Division.

Wednesday, 16 January 2013

10 tips for building up your online reputation

The internet may have opened new doors and opportunities to build up your reputation. However, it can also be used for the opposite effect if you’re not careful.

online reputation tips

If you find yourself in the latter category or don’t want to up end there, here are some effective methods, services and online reputation management strategies that anyone can take to protect the integrity of their name, business, and image on the web.

1. Maintain a LinkedIn page

It seems like everyone and their mother has one of these resume pages, but there’s a reason for that: They work. LinkedIn has become required reading for anyone looking to maintain or build their online reputation because it gives readers and potential customers an easy place to research and learn about a person’s work history and recommendations. If you don’t have a LinkedIn page, you need to get one, and if you do, make sure it’s updated and filled with positive recommendations about your skills, talent, and work history.

2. Keep on top of your social networking sites

Sites like Facebook and Twitter make it much easier for businesses, blogs, and websites to communicate quicker with their customers and audiences. They are easy to use and read thanks to the rise of mobile communication, and they allow you to talk with your readers and users faster and more efficiently than traditional email or website comments.

3. Keep delivering quality content

The key to delivering quality content is to do just that. A good way to keep readers and visitors come back to your site for more is to keep giving them what they want on your website or blog. It also needs to be of the highest quality and free of errors, so always give your work a second read before you publish it.

4. Be careful what you share

Social networking sites make it easier to share content and updates in half the time, and that includes information that could damage your reputation. Negative comments or controversial statements and content can spread easily on the web, so it’s always best to take your time and think about what you’re posting. If there is even an ounce of doubt that it might harm your reputation, stop and think about how it could be better worded or if it’s even worth addressing.

5. Separate your personal profile from your professional profile

If you still feel the need to post something that could cause you harm in the general internet arena, it might be best if you separated your personal social networking sites from your business or professional social media profiles and websites. Both Facebook and Twitter offer a privacy feature that can protect your Tweets and Facebook updates from the general viewing public.

6. Remove whatever negative content that you can

Sometimes, however, you won’t be able to control what other Internet users write about you or your business. If you can contact the owner of the site that is lowering your online reputation score, you might be able to convince them to remove the offending comment or give you a chance to address it. Some, however, that simply try to inflame readers’ tempers with unfounded claims or accusations, aren’t worth drawing attention to and won’t gain much traction if you just ignore them. 

7. Be responsive

Customers always appreciate it when business owners or entrepreneurs take the time to address their comments or claims. If they ask a question, you should respond to it in a reasonable amount of time and make sure they can reach you if they have any other concerns (without giving away any personal information such as home phone numbers or private emails, of course). Even just a simple “thank you” to a general comment or positive review can provide a big boost to your online reputation.

8. Control as many similarly named domains as you can

Some of the more popular blogs and sites usually attract domain name squatters who buy up similar-sounding URLs and can cause doubts or concerns to potential customers who don’t realize they are looking at a site that isn’t under your control. The best way to avoid this problem is just to buy all the alternative URL addresses that you can and point them to your original website. It might cost a little more, but it will save you plenty of headaches down the road.

9. Be as personable as you can

Customer service over the internet may not involve telephone conversation or face-to-face contact, but customers still expect to be treated with the same level of respect and courtesy. Any emails, social networking messages, or website comments should be worded very carefully, and treat customers the way you would expect to be treated in the same situation. A little courtesy can go a long way.

10. Keep monitoring your online reputation

Maintaining a healthy online reputation can’t be fixed overnight or with just one single service. It must become a regular exercise in your daily online activities. 

This is a guest post from Danny Gallagher. If you are interested in guest posting on this blog, contact us and let us know what you'd like to write about.

Tuesday, 15 January 2013

Getting started with Google +

What is Google + anyway, and why should you be using it? Is it just another social channel that you can afford to ignore? Read this blog post from Art Division to find out what you need to know, and how to get started.

Full post here

Measure your social impact

Are you making the most of the reporting available to you? As marketers, we need metrics. We need measurable goals and with social media these have proved elusive to track. But Google Analytics can provide the data you need though it's social reports.

Full article here

Monday, 14 January 2013

Google places support

Google has actually been providing phone support for those having problems with Google places. Google places for business can get a little complicated, but is worth doing to help you in those all important search results. If you get stuck, you'll be asked to fill out a call back form to speak to an expert. And then someone from Google will actually call you!

Read more here. Or here

Saturday, 12 January 2013

LOL Cats live action

LOL Cats - they've been dominated the interwebz for years now, even though grumpy cat took over a bit in 2012. And now there's an exhibition of artworks dedicated to them -  LOLCAT TEH EXHIBISHUN is coming to London. We can't wait!

Find out more

Thursday, 10 January 2013

The growth of content strategy

In this Huffington Post piece, read about the death of SEO and the growth of content strategy. Quality not quantity is what you need nowadays when it comes to links. Adding value to a site or brand is more important than adding them to a directory or random blog comment.

Full article here

Wednesday, 9 January 2013

How to write a killer headline

Headlines are the most important part of any article, blog post or email. Why? Because without a good headline, no one will bother to read the rest of the copy. The worst headlines are not the offensive, controversial or opinionated ones (these can actually be some of the best, vis-à-vis getting people to read on). The worst headlines are bland – they're the ones people pass over them without a second thought.
Writing killer headlines

What does a bad headline look like?

Bad headlines are those that have no pull; nothing about them entices people to read the article. There are numerous ways this can occur, and these are some of the most common:

No obvious benefit
People read things that they think will add value to their life, whether in the form of useful information, practical guidance, or simple, fun entertainment. If your headline doesn't get this message across, it's toast.

Not clear what the article is about
If it's unclear what an article is about, the reader has no incentive to delve in to find out more: confused headlines mean confused readers.

Too long-winded

Long-winded, wordy headlines quickly lose traction and appeal. If a person decides they can't even be bothered to read the entire headline, what chance does the rest of the article have?

It's about you, not your readers 

People are not interested in you – they're interested in themselves. Instead of focusing on yourself, try to spin the headline so it focuses on what you learned from your experiences and how this can benefit your readers.

What does a good headline look like?

A good headline is attention grabbing and provokes curiosity, while demonstrating that the article will be beneficial somehow. Here are a few tried and tested methods for crafting a compelling headline:

Use numbers
People love lists; they're quick and easy to read, which is vital in today's fast-paced world – and numbers are the clearest way of indicating that your article is in list format.

Use interesting adjectives

Interesting adjectives make a headline punchier and stand out more – would you rather read about 10 tips to get fit, or 10 effortless tips to get fit? Killer is a good example - you can see we've used it in our headline, and it's used here, combined with numbers (see above) on the Write About Now blog, in 'seven tips for a killer Facebook landing page.'

Use trigger words

Who, what, where, when and why are good words for pulling people in. How and why are the strongest because they immediately show that there's something on offer for the reader.

Make a promise 

Offer something your readers will find valuable and they won't be able to resist the allure – How-To articles are the perfect example of this.

Make it about them

“You” is one of the most powerful words in copywriting. Use it wisely and readers will come flocking. We used it for the title of this post about one of our favourite infographics: 'Napping at work is good for you'.

Summarise the article

As a general rule you should use the fewest amount of words possible to convey your point. Be as concise as possible while still making sense and getting the point across.

The most important rule to remember when crafting a headline is that it should be about the reader. Always think about how an article can benefit your reader and craft your headline around this, while being as concise as possible. 

For more advice on writing headlines and everything else to do with email marketing, head over to the blog at Write About Now

image from

5 trends for marketers to watch in 2013

In this review of the Consumer Electronics Show in Las Vegas find out why it's not about the actual product releases,  it's about what they tell us about the marketplace, and what will be the main themes for digital marketers this year. How will Google, Amazon and iPhone keep the rest of us on our toes in 2013?

Read more here

Tuesday, 8 January 2013

Facebook to introduce video adverts

By April, Facebook will be offering video advertising space. The ads may be restricted to 15 seconds length, which could cut other online video advertising to the same shorter length, rather than the current 30 second standard.

Read the full piece here

Monday, 7 January 2013

Best apps of 2012: part II

In this article, the Telegraph nominate their best apps for iOS of 2012. As well as Google maps for iphone, there's a really addictive wordy puzzle app that we can't get enough of. Which ones did you download last year?

Read the full article 

Sunday, 6 January 2013

Round up of words and phrases that get used too much

Which words and phrases would you like to see banned? Lake Superior State University in Michigan compiles an annual list of language terrors. Fiscal cliff is on it.
Read all about it here

Friday, 4 January 2013

Technology in 2013

4G, Blackberry and Android - read the Telegraph expert predictions for the year ahead in technology in this article from their head of technology, Shane Richmond.
Read more here

Thursday, 3 January 2013

Wikipedia searches in 2012

Over at Search Engine Land they've been looking at the Wikipedia statistics from 2012. What got the most lookups in the online encyclopaedia? And what does this tell us about the way search functions are used these days?
Read the full article here

Online organisation for 2013

Are you staring forlornly at your failed list of resolutions for 2012? Have you resolved to do better this year? You're not the only one. We often start the year with a huge surge of enthusiasm and dive headfirst into our new goals: we want to get organised, get fit, and get out of debt. And we get off to a great start in January. In February our determination begins to wane, and by March we're sat on the sofa with a bowl of Dorito's and a beer, watching Coronation Street and thinking about how we'll start afresh tomorrow. Only we never do. Before we know it, it's Christmas again and we're as disorganised, unfit and poor as we were twelve months ago.

New Year Business Resolutions

Fortunately, technology is on our side. With more websites and apps dedicated to personal development than ever before, it's easy to get organised. Here are a few of our favourite apps for keeping us on track throughout the year:

Image from


Making a list is the most basic step you can take on the road to organisation. The to-do list is the saviour of overwhelmed workaholics, students with countless deadlines looming, and those who like to juggle as many exciting projects as possible. Trello is a simple application that allows you to organise your various undertakings into projects, under which you can include numerous separate lists. For example, you could create a Home Renovation Project and create a separate to-do list for each room in your home. It's perfect for organising your to-do list into relevant categories, so you can figure out what needs doing at a glance.

Budget Tracker 

Getting finances organised is one of the most common new year's resolutions around. Whether it's getting out of debt or building a healthy savings account, personal finances are the bane of many. It can be overwhelming trying to keep on top of earnings and outgoings, bill and payments. Budget Tracker is an online money management tool that allows you to track all your spendings and transactions, bringing you that much closer to your personal finance goals.


The other big new year's resolution is, of course, getting in shape. One of the best things you can do to help keep on track is record your workouts. Throw in a dash of accountability, and you're onto a winner. Fitocracy allows you to make a note of your goals and keep track of your progress over time, awarding you points and badges for hitting certain markers and milestones. Even better, it's home to an active community of other Fitocrats, meaning there's always someone around to offer advice or spur you on.

Stay organised on the move

You can download any of these apps to your beloved mobile device, so if you got a brand spanking new tablet or smartphone for Christmas, you can stay one step ahead and keep on track while on the move. These are just a few of our faves, but if you've got another resolution in mind, a quick web search is sure to uncover the perfect app to help keep you on track to accomplish your goals.

This guest blog was written for us by our friends at Nimble Mobile. If you need apps or mobile content developed and marketed, then they're the agency for you.

Wednesday, 2 January 2013

SEO success in 2013

In this article from Search Engine Watch, George Fisher discusses what the upcoming year holds for those chasing SEO success. He considers click through rates and what they might look like, finding elusive SEO talent and why we need to know what rich snippets in the search results pages are.

Read the full article here

Tuesday, 1 January 2013

Best apps of 2012

The first post of 2013! Got a shiny new tablet this holiday? Check out this article from the Guardian which lists the killer apps of 2012, for everyone from toddlers to silver surfers, and all those in between.

Find out more here

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