Monday, 31 December 2012

Guide to using LinkedIn

Are you using LinkedIn? In this 'how to' guide, read about what you should be doing to get started on the network.
Read the guide here


Sunday, 30 December 2012

Twitter allows users to download past tweets


In this article from the Guardian read about how Twitter is going to allow it’s 500 million users  the ability to download their past tweets and all the details of them.

Saturday, 29 December 2012

Apple V Samsung - the battle continues


Apple’s ‘pinch to zoom’ innovation should never have been patented. Read about the continuing technology battle between the giants in this Telegraph article.

Friday, 28 December 2012

Bring your own device to work


Do your employees work on their own devices? In this post you can work out the processes involved if you decide to let your whole workforce bring their own devices to the office.

Thursday, 27 December 2012

Content strategy tips for 2013


Get your content strategy in order for 2013. This post is a list of tips which will help you make sure you have everything set up for good marketing next year.

Wednesday, 26 December 2012

The Best Memes of 2012


Ermahgerd! 

It's almost the end of the year, so we have some very important things to review, including how far we've progressed with our career goals, how much our overall health and fitness has improved, and OMG, which memes were the bestest this year!? Here's a rundown of our favourites...

Botched Ecce Homo Painting

 

In August, a lovely Spanish dame named Cecilia decided to try her hand at art restoration, and what better place to start than that crusty old Ecce Homo fresco? The result was something like a cross between a hedgehog and a beetle (which we love, by the way), and has been collectively dubbed “Potato Jesus”.

Naturally, the people of the interwebz took to slapping that beautiful face all over the shop, giving the Mona Lisa, The Scream and even Jesus and his buddies at The Last Supper face lifts. And – we don't mind saying – we're pretty happy with the results.

Gangnam Style



Never before has a music video featured such as fine blend of dancing: there's that weird horse thing, a dance-off with a dude in the sharpest suit we've ever seen, and a little kid rocking out on a beach. Throw in a spot of tennis, a carousel and a party bus and you've nigh on got the perfect music video. There's even an EXPLOSION. And some semblance of a love story. We need say no more. It's perfect.

Grumpy Cat


 

We think lolcats have had their time in the sun, so we're proud supporters of their antithesis: Grumpy Cat. He's been gracing the net for a few months now and has built up a strong following of other grumpy cats. Together they lament the state of the world and all the morons in it. Couldn't agree more, Grumpy Cat, couldn't agree more.

Call Me Maybe

 

Hey we just met you, and this is crazy, but we like this meme, so judge us maybe. Yeah, we know, Call Me Maybe is a terrible song, but oh! The memes! We're talking video parodies and image macros galore.

There's Darth Vader telling Luke to “join me maybe,” Tyrion Lannister and his “send me a raven maybe,” and Marty McFly's “I'm from the future and I'm your baby.” And let's not forget the Abercrombie and Fitch boys with their parody video. Mmm.

Ermahgerd!

 

Ermahgerd! We lerve Gersberms berks too! We also love Ferberrs (Furbies), berbles (bubbles), and Nercolas Cerg (Nicholas Cage) (Okay, not really, but you get the point). Our favourite foods are  bernerners (bananas) and errgs (eggs), and our favourite movies are Ermahgerrden (Armageddon), Bertljerse (Beetlejuice) and anything with Jernny Derrp (Johnny Depp). Whew, that's quite enough of that. Excuse us while we take our retainers out.

So did we miss any of your favourites? What kept your office busy online this year? Let us know in the comments, and Happy 2013!

Monday, 24 December 2012

Facebook over the holidays


Will you be scheduling your Facebook posts this holiday? In this article, accompanied by an infographic, you can see when posts get most traction.

Sunday, 23 December 2012

Business quiz of 2012


Got a bit of time to spare over the holidays? Check out this great interactive business quiz of 2012 on the Guardian website. Were you paying attention?

Saturday, 22 December 2012

Facebook trends of 2012


Facebook have published their review of 2012, with a list of trends they’ve mapped this year around the world. On the UK list you can see songs, most talked about, and places that had the most check ins.

Friday, 21 December 2012

Shopping technology


In this article in the Independent about the most recent trends in retail technology, Nicholas Booth has a look at what sophisticated CRM systems actually do, and considers what the future holds for shoppers with ever more advanced computer applications being used by big brands.

Thursday, 20 December 2012

Technology Christmas gifts


Have you got all your Christmas presents sorted? In this article from the Telegraph online, there’s a great selection of technology gifts in case you’ve got a gadget lover left to buy for.

Wednesday, 19 December 2012

Twitter V Instagram


In this piece about the apparently unfriendly relationship between Twitter and Instagram, the Economist explains exactly why the situation between these social media behemoths seems to be deteriorating, and what it means for users of the services.

The Christmas Technology Wishlist


Dear Santa.......Unusual Choices for Christmas Tech Gifts


It wouldn't be Christmas without a long scroll detailing the goodies we'd like to find under our trees:  Hundreds of new gadgets come out every year, each vying for our attention with their smaller screen, bigger screen, faster features, lighter weight, better quality... There's never a shortage of things to choose from. Here are a few of our favourites for this year. Quirky? Never.

USB Mug Warmer

 

Christmas Technology - USB Mug Warmer

Long, winter nights and short, dark days mean a lot of time sat inside at your computer with a steaming hot cup of coffee. Unfortunately, getting sucked into the realms of Facebook and Twitter means your poor cuppa oft gets forgotten, until you're left with nothing but a stone-cold shadow of its former self. A USB mug warmer is just the ticket to keep your beverage of choice slowly simmering until you drag yourself back from the land of the interwebz.




 

Pen Type-A

What do you mean, “a pen isn't technology”? Of course it is! Old school, baby. And anyway, isn't it about time you tore yourself away from crappy Bics and leaking cartridges? We know they have their charm, but they don't command respect. Not like the Pen Type-A. Oh, my. Now this is a pen for geeks: Made with precision from stainless steel, it's hailed as the pen to pass down the generations, designed to last for 50 years. It comes in a stainless steel case with a ruler etched down the side, and the pen slides in with all the grace of a pneumatic cylinder... Phwoar. Excuse us. Like, really. Back in a minute.

Kindle (The regular one. Seriously.)

With countless incarnations of the Kindle being spat out continuously, it can be tempting to grab for the latest offering, but we maintain that the regular, cheap Kindle is the best – sans bells and whistles. Touch screens are all very well for browsing, but what about when you find the perfect position on the sofa, and it involves incapacitating your left hand? (Er, behind your head – nothing sinister, promise.) What do you do when you need to go back a page because you've forgotten whether Theon was talking to Robb or Catelyn? Stick with the regular Kindle and its lovely buttons, and this is a problem you'll never have to face. (Bring us a Paperwhite with buttons and we'll think about it, because we really do love to read under the covers.)

iPad mini

 It wouldn't be Christmas without at least one Apple product topping the list; Last year the full-size iPad topped the gift charts, but this year Apple have a new offering (duh). The iPad mini is smaller, thinner and lighter than its predecessor making it a truly portable gadget by comparison. The mini can easily slip into your pocket or handbag and be held in the palm of your hand (allegedly – maybe if you have big man hands), yet it still features the same functionality of its big brother. Yes, we know there's nothing unusual or zany about iPads. But we really, really want one.

Thanks to our friends at Nimble Mobile for this guest blog. Nimble Mobile help brands reach the ever increasing mobile audience out there by developing and marketing great mobile web content and apps.

Tuesday, 18 December 2012

How to make your blog Twitter friendly


Great tips from the social media hat on making your blog Twitter friendly, and making sure you get more social shares. Find out how to create tweetable links, and how many you should be going for per post.

Round up of Google searches in 2012


What was trending on Google in 2012? Find out with this round of up of popular event, people and consumer searches of the year.

Saturday, 15 December 2012

Building Client Relationships


In this article about building long term client relationships, Jeremy Girard writes about ways to make your clients happy, and therefore more likely to use you for repeat business. He goes over common problems and how to handle them, and looks at small details that can make all the difference to a client – supplier situation.

Friday, 14 December 2012

Marketing Analytics Focus


In this piece from the SEOmoz blog, Joanna Lord talks about the metrics that really matter to marketers, and how easily they can get overlooked. She looks at competitor analysis, mistakes and performance. She talks about the questions that you are currently asking about performance and traffic, and looks at what else you should be asking instead. Read the full piece here.

Wednesday, 12 December 2012

No More Free Google Software For Small Businesses

According to this piece in the Telegraph, Google are going to start charging for online office software such as Gmail. These products used to be free for businesses with less than 10 staff, but this will no longer be the case. Read the full piece here.

YouTube Facelift


Ryan Lawler at Techcrunch writes about the redesign at YouTube that has just been launched.  You can now see more of the YouTube guide, and it will be more user friendly for those accessing the site with mobile devices. Read the full article here.

Defining Your Terms - Part II: SEO Dictionary


Following on from our post about defining the terms used in web design, we’re back with another slice of dictionary.

We’ve all been there. That meeting where the proposal is discussed. Everyone’s giving it the full alpha business gorilla. The low hanging fruit’s been picked. The roadmap is drawn up, and the thought leadership is flowing thick and fast.  In these meetings everyone’s out-jargoning each other, but no one wants to be the one to admit they don’t understand what’s being said.

Defining your terms for SEO


To help you through such difficult times, we’ve decided it’s time to clarify some of the sneaky terms that get bandied about when the talk turns to SEO.

Let us know if we’ve missed any terms you’ve had hurled at you and remember if you don’t understand the word being used………..ask the person using it to explain themselves. Or to paraphrase Obi-Wan,  ‘Who’s more foolish? The fool, or the fool who swallows the unnecessary blather?’

SEO

As in ‘Dave, just remind me what our SEO strategy is?’

Search engine results: Orang-utan


Search Engine Optimisation. And what’s that when it’s at home? When someone types ‘orang-utan trainer’ into Google (other search engines are available), they get a list of search results. In fact they get pages and pages of them. Most of us don’t look beyond the first few pages of results. So search engine optimisation covers the many methods that can be used to try and get your orang-utan training business onto the first pages of the results, and get all the lovely traffic from the searches.




SERP

As in ‘SERP clickthrough rates have made a great impact this month’

Search Engine Results Pages.  The pages that you see as a result of a search, made on a search engine. Like a list of orang-utan training businesses.


Organic Search

As in ‘what was the impact on revenue from the organic results?’

Back to the orang-utan search. The results which appear are either organic or paid. On the SERPs you will see paid for ads at the very top of the page. They say ‘ads related to orang-utans’. Underneath these you get ten organic links, where Google has algorithmically selected the most relevant sites to your search.  On the right hand side you have another selection of ads. Appearing in the organic results is exactly where you want to be, as it’s likely you’ll get lots of clicks, which will then turn into lots of business for you.

Backlink

As in 'could those backlinks have a negative effect?'

A backlink is a link coming into your site from another place on the internet. It could be from another site that you’ve done business with or an advert placed in an online magazine. It could be from a great article about you and your diversification into chimpanzee work. It could be from a blog, or a business directory listing or relevant forum. The number of backlinks to your site has played an important part in SEO campaigns, as Google looked upon them as a measure of your site’s relevance to any particular search. But things at Google have been changing, and the most important thing about backlinks to current SEO is that they come from quality sites which have genuine relevance to your market niche. Quality, not quantity, people.

Nofollow links

As in ‘so Dave, is Pinterest totally nofollow then?’

Nofollow links are not indexed by Google in the same way as ordinary (or dofollow) links. Some sites will have a nofollow warning, especially forums or communities. The idea of a forum is that like-minded people will discuss things, and add genuine value to the forum by participating in the community. Sadly, many forums have been hijacked by online marketers trying to get their backlinks wherever they can, without actually contributing more than ‘great post, want free orang-utan training? Click here’, even though the forum is about the wedding hairstyles. So nofollow links are put in place on the site, in the hope that folks will use it for what it was actually intended.

Keyword

As in ‘what was the keyword focus for this month?’

A keyword or keyphrase is what someone might type into Google. So in our case, it might be ‘orang-utan training’. Then problem is that what with the explosion in monkey presents this Christmas, that might be a very competitive phrase, with loads of trainers working it for organic traffic. So it might be useful to explore other related keyphrases, such as ‘orang-utan training Croydon’, or ‘orang-utan training services’, and do a little research into which ones could get you where you want to be in the SERPs. Keywords relevant to you should be in the copy and metadata on your website, describing the products and services you provide. This will help make sure that you get found for them.

That’s the end of part two of our SEO dictionary. We’re bound to have missed a few things though, so do let us know in the comments. And if you think you could benefit from some SEO advice, then contact us at ArtDivision.

Image courtesy of Stuart Miles and papaija2008 at www.freedigitalphotos.net

Monday, 10 December 2012

Samsung V Apple – the battle continues


Samsung have been ordered to pay Apple over patent infringement due to the similarity of some of the functions of their handheld devices. This article from the Guardian looks at why those damages may be substantially lower than originally expected. 

Sunday, 9 December 2012

Content Marketing


This blog post is all about the pitfalls of content marketing. Sujan Patel writes about common mistakes that are made when selecting content, and the best ways to avoid them. He considers seven different ideas including sharing, channels and ROI and writes about how to best consider them when delivering your content marketing. Go to the full blog post here.

Saturday, 8 December 2012

Social Shares


Are you getting as many retweets as you should be? In this blog post, Pete Bray from SEOMoz looks at some metrics that any serious Twitter user will be interested in. He also talks about Justin Bieber.

Friday, 7 December 2012

Which Tablet Will You Choose?


Getting a tablet for yourself so you can browse and watch YouTube wherever you go? Or maybe you’re choosing one as a Christmas present for someone near and dear. Whatever the reason, this article by Mashable compares the features of the tablets currently on the market, looking at a variety of brands, types and sizes. Read more here


Wednesday, 5 December 2012

Getting The Most From Google+

Google is currently using its SEO benefits to entice bloggers and webmasters to get involved with Google+. Google Authorship is the platform used by Google to use you as a quality content source. Setting up this platform is straightforward and simple. All you need is to identify yourself using your Google+ profile. Once this is done, you link back to it from your content and vice versa.

The easiest way to take advantage of the SEO benefits associated with Google+ is through the use of Google Authorship. Using it will allow you to have your picture show up next to your blog posts in Google search results. As a result, you will receive higher click-through rates and rankings. It is a fact that search results which have the author's image stand a higher chance of being trusted and therefore have a higher
likelihood of getting clicks. Some of the benefits associated with Google authorship are:
  • increase in click through rates
  • protection of original post's ranking position
  • improved chances of showing up in more personalized search results
  • helps content to stand out from crowded search results pages
  • increases trustworthiness by adding a human element to your content
  • increases awareness of your overall Google+ profile page
Eric Welke is a Google+ member and regular author at EricWelke.com.  He provides information the Empower Network, internet marketing and affiliate marketing tips.

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