Wednesday, 28 November 2012

Get Going With Guest Blogging


What is guest blogging anyway?

Guest blogging is when you provide one or more post for another blog. In our experience, the best guest blogging exchanges are free and reciprocal. You create content tailored to another site, and offer them the chance to do the same.

Why would I want to do that? It takes me all day to get my own blog done!  

Four reasons you should be guest blogging


Pen and Paper for Writing Guest Blogs


1. Promotion

Guest blogging is a great way of promoting your business. It’s a chance for you to write about what on earth you actually do, what your USP is, and all the fabulous work you’ve done for your clients.







2. Link Building

Make sure that when you write your guest post, you include a few lines of bio, with a link to your site. Building high quality links back to your site is a very good way of improving your online presence and overall SEO strategy.

3. Engagement

Guest blogging gives you a chance to engage with a community that you don’t normally have access to. Think about the audience that the site you’re posting on. What are they interested in? Ask them questions at the end of the post and don’t forget to reply to any comments that you see.

4. Social

Most bloggers use Twitter, Facebook, Google + all that other good social gubbins to spread the word when they have a new post.  When you’re lovely guest blog is live, your host will likely get social about it. And so can you. That’s what we call a win win.

OK, so you’ve realised that maybe guest blogging is a good idea

How do you get going? Have a look at the websites of your clients, suppliers and local business community. Before you approach another business for guest blogging, consider the following: 

  • Look at their blog. What’s the tone, who posts, and on what topics?
  • Do they have a guest blog spot where local businesses get to talk about what they offer?
  • Do they want content tailored to a specific subject?
  • Do they have guidelines already published on the site?

Now you’ve given it some consideration, contact them. Email or call. Don’t send a blanket email to everyone you’ve ever met who has a blog, as this won’t work.  Start softly. Remember you are approaching another busy business person, just like you. Suggest a few titles, with short prĂ©cis. Offer them a guest slot in return.  Tell them about your blog traffic, audience, page rank and how you’re going to go crazy on your social networks just as soon as the spanking fresh content is up there.

We here at Mission Imbloggable love to both give and receive when it comes to guest blogging, so if you would like to see your words of wisdom in a space like this then let us know about it.  If you have any more tips for wanna-be guest bloggers out there let us know in the comments below.

Happy Guesting!




Wednesday, 21 November 2012

Testing Social Signals

How does social media affect Google page ranking? 

A recent study tested six websites to assess the effects of social media promotions on page ranking by tracking six websites in different cities. Five were test websites, and one was a one control site. Sites were tested with Google , Facebook and Twitter. Findings indicated that social promotions through Google, Facebook and Twitter all improved page rank. Dimensions examined were Google followers, Google+1 votes, Twitter followers, Facebook promotion, and Twitter tweets and retweets.

Not surprisingly, the most significant impact on page rank was Google followers. One hundred Google followers accounted for an average of in increase by 14.63 positions in SERP ranking. The next most significant social media dimension was Google+1 votes for the target website. Three hundred Google+1 votes accounted for an average increase of 9.44 positions. Facebook promotions accounted for an average increase of 6.9 positions. Twitter tweets and retweets advanced target sites an average of 2.88 positions. One interesting finding was that the number of Twitter followers actually had a negative impact on positioning. One thousand followers actually decreased site rank by 1.22 positions. The control site, with no intervention, increased in rank by 0.11.

What does this study really tell us? It's a brief snapshot, but it does point to the importance of Google +.

Social Media Signals for Marketing

If you need help with setting up your Google+, Facebook or Twitter accounts and getting more 'likes' or shares, give us a call on 0845 017 7525 or drop us an email at info@artdivision.co.uk or visit our site to find out more about what we do.

This infographic is presented by Tasty Placement, Inc. For more up to date information about SEO, visit their website.

Tuesday, 13 November 2012

Blogs are like Facebook

You may have watched Facebook's first ad campaign, celebrating a billion users by comparing their site to chairs amongst other things.


We wondered what other things in the world are like Facebook.


Facebook advice


Pubs are like Facebook

They’re a great place to socialise and catch up with your friends but if you stay there too long you might have a problem.
Facebook advice

 Shoes are like Facebook

They’re essential, they can be as fun or boring as you want and they say a lot about you.
Facebook advice

Fingers are like Facebook

We all have them, we all use them and they help us express our opinions.


Facebook advice
  


Buses are like Facebook

Many of us use one everyday, they’re filled with a bunch of people we don’t know and nudity is not allowed.



Facebook advice


Traffic lights are like Facebook

It copes with a lot of traffic, it’s safe, it’s incredibly useful and everyone should know when to stop.

What else is like Facebook? Feel free to let us know in the comments below.


Image attribution: All images were taken from: www.freedigitalphotos.net



Wednesday, 7 November 2012

Defining Your Terms- Part I: Web Design Dictionary


As web designers and online marketers we work with many different people. They expect us to be savvy about SEO, aware of the web and on top of all things online. We need to have killer coding skills, carefully crafted copy and marvellous meta data. But what’s the most important thing when we’re creating campaigns and websites for our clients? It’s the same thing that’s important to you and your clients too, whether you work online, offline or read between the lines.  It’s all down to communication.  And even we have to admit that sometimes it can break down and need a little extra work. The easiest way to clear communication is to make sure that you all know exactly what you mean – that way you can all mean exactly what you say. 

Web Design

So here’s part one of our guide to terms that sometimes need a little definition before communication breaks down in the online game.

Remember, if your web designer or online marketing 'expert' says something you don’t understand, don’t be blinded by science- just ask!

Site Map

As in ‘the navigation is clear from the site map’

This does what it says on the tin. When you start planning out your new website, the most important thing to consider is what the user journey will be. What do you need to guide someone through a journey? You need a map, and your site map should be clear, so that you can see the route your site visitors will take. Before the design starts, make sure you’ve seen the map. A site map is usually a page on the final site too, in case you were worried things were getting too easy.

CMS

As in ‘with a good quality CMS you’ll be able to work wonders’

A Content Management System is an interface that you, as the website owner, should be able to access. There are many types of CMS but ultimately they should all allow you to update (manage) your site content and images whenever you need to.  Your CMS will be a web page so that you can administer changes. You’ll be able to log in and add or change whatever you need to.  A good CMS is a crucial part of a modern website as regularly updated content will help your site appear relevant to search engines too.

Look and Feel

As in ‘the look and feel needs to be fresher’

You know what look means, right? You know what feel means, right? So you know what this means! As a blanket term it will include font, design and colour palette. So establish the look and feel early on and the process will be easier for all concerned. If you have a logo or already existing design on paper or online then this can help you work out what kind of look and feel you will be after. You may want to introduce a mood board at this stage, as a point of reference.

Hosting

As in ‘the problem seems to be with the host provider’

All websites need hosting. If you are a small to medium sized business then you’ll need to find a hosting provider. Most hosting companies have a data centre with a large collection of servers (computers).  They will host many websites, and should have a good back-up system in case of power failure. But keep an eye on their service status; for any provider who offers 99% uptime, this actually translates to 3.65 days of downtime a year. Reliability is king when choosing a hosting provider for your businesses website and it is vital you don’t base your choice on price alone.

Domain name

As in ‘what was the referring domain?’

Your domain name can be a key to your success online.  Domain names are created by the rules of the DNS (domain name system). In the following URL (uniform resource locater) www.sneezydragon.com, sneezydragon is the second level domain. Then the top level domain is the suffix (could be .com, .co.uk, .org or many others). Most businesses choose their company name as their domain name, as it’s way that people will identify you.

That’s the end of part one of our web design jargon buster. Look out for part two very soon, and let us know in the comments if there are any terms you’d like to hear in plain English.

Image courtesy of Stuart Miles www.freedigitalphotos.net

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