Friday, 28 September 2012

Twitter Introduces Headers

What is a header photo?


The best description of Twitter’s new header feature is it is exactly the same as a Facebook cover photo. Twitter are now leaning towards emphasising images to enhance their user experience. This can do wonders for your business - an interesting header photo can determine whether someone will follow your business or not.

How to upload your own Header photo


On your homepage click on Edit your profile

On the sidebar click on Design


Finally scroll down and select change header and pick the image you want to use. Just remember the maximum file size is 5MB and Twitter recommends the image dimensions should be 1200x600.


How the big businesses are doing it


Below are examples of those who have got Twitter’s header feature right

Send us a link to your twitter page in the comment section below so we can take a look at your header page!

Tuesday, 18 September 2012

The rules of writing - and when to break them


It’s September so it’s back to school. Time for new pencil cases, protractors and plimsolls. Tuck your shirt in, no talking in the corridors! The same applies to your writing. There are rules we should all be sticking to if we want our writing to be more effective, and we want to be good ambassadors for our schools businesses. But let’s face it, rules are made to be broken.

Here’s the mission imbloggable guide to the rules of writing - and when to break them.

Writing rules for bloggers


1.Write as you speak

This is very sensible rule. Write your page, email or blog post, and before you do anything else, read it to yourself. Read it out loud if you like. Is this something you would actually say? Does the style and tone sound like a human being? It does? Great. Tick the box


Don't always take this rule too literally. C’mon, most of us, like, use extra words and phrases, you get me? And, um, like, pause when speaking and stuff like that yeah? So if this is, like, totally you……..then miss out those little extras from your actual speech, when you're writing, yeah?


2.Use the direct voice

Active or passive? When writing for the web, the active voice is king. Let’s say you’re a garden gnome salesman. You’re writing your blog about all the great things you did at the garden gnome convention last week. So you write ‘I saw a great collection of exotic gnomes at the convention.’ You don’t write ‘exotic gnomes were in evidence to those attending the convention.’ Because the first version is active, and more direct. Good work, another tick.

Break this rule when blame shifting. Maybe a few things went wrong at the convention. That beautifully laid out stand of hand-painted ornate gnomes that collapsed, at great cost to the stall holder? Write ‘the contents of one stall were ruined when an incident involving a clumsy person occurred.’ Don’t write ‘I walked into the table and knocked over the stall.’


3.Don’t alienate with acronyms (DAWA)

You might mean serious elephant operation when you type SEO, I might mean search engine optimisation. The first time you use an acronym, explain it in brackets , don’t alienate your SMS (specific market sector). LO(learning objective) achieved, as they say in schools these days. 

 If you’re writing for a very niche audience you can break this rule. If your article about serious elephant operation is being published in ‘Elephant Operator Weekly’ magazine, then go ahead and work those acronyms. 


4.The rule of threes*

Three is the magic number, as De La Soul reminded us in 1990. The rule of three works in design, where you often see three colours used for a logo or poster. It also works for writing: the blog post was informative, amusing and accurate. Try ‘my hairstyle this morning is sharp, funny and educational.’ Doesn’t work as well when you cram in a fourth: ‘my hairstyle this morning is sharp, funny, dangerous and educational.’ Follow the rule of threes for a smiley face stamp on your work every time.

When to break this rule? It’s a question of rhythm. Find your own rhythm in your writing – threes work well but sticking to them too religiously can make things seem rigid, strict and regimental.

*Also in this blog post I’ve just written four rules for you to break.

Wednesday, 5 September 2012

Napping at work is good for you!


How many times have you sat at work to feel your eyes lids getting heavier and heavier, wishing that you could crawl into bed and have a nap? Well, finally our prayers have been answered, napping is good for you. This infographic has included all the benefits of napping during work, and shows businesses are now encouraging napping as it can improve their employee’s performances. 


Make sure your boss sees this infographic to ensure your mid day nap! Let us know how you get on.

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