Wednesday, 24 October 2012

How You Should Interact With Your Online Fans

Your Facebook fans are tired of automated and generic responses to their posts. Many brands and businesses are not getting the engagement they could because of this. However there are some top businesses that have got the message that we are tired of the same old business replies.
Here are some great examples of fan interaction from top brands.
On October the 8th Richard Neill posted on Bodyform’s wall on Facebook, on behalf of the male population. He said:
 ‘Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger’
This message was such a hit, it received nearly 98,000 likes. Bodyform successfully posted a video reply to Richard, apologising for their ‘lies’ personally. This also received thousands of Facebook likes. Not only did Bodyform’s response receive likes, it also gained media attention. Proving there are fun ways to reply to users comments and turn them into positive PR.
Another brilliant example of social media interaction is O2’S response to one of its users problems on twitter. @Tunde24_7 sent a tweet to O2, as he was having a problem with his router. However the tweet was not written in standard English and o2 responded comically by mimicking some of the slang @Tunde24_7 used.  These responses were so funny that they became a viral hit. Even boring problems can have comical responses.

Interaction with social media

As you have seen your responses to your customers do not need to be dull and boring. So give it a go and send us some good examples of your social media interaction in the comment section below.

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