Here are some great examples of fan interaction from top brands.
Bodyform
On October the 8th Richard Neill posted on Bodyform’s
wall on Facebook, on behalf of the male population. He said:
‘Hi , as a man I
must ask why you have lied to us for all these years . As a child I watched
your advertisements with interest as to how at this wonderful time of the month
that the female gets to enjoy so many things ,I felt a little jealous. I mean
bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy
this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a
girlfriend, was so happy and couldn't wait for this joyous adventurous time of
the month to happen .....you lied !! There was no joy , no extreme sports , no
blue water spilling over wings and no rocking soundtrack oh no no no. Instead I
had to fight against every male urge I had to resist screaming wooaaahhhhh
bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the
loving , gentle, normal skin coloured lady to the little girl from the exorcist
with added venom and extra 360 degree head spin. Thanks for setting me up for a
fall bodyform , you crafty bugger’
This message was such a hit, it received nearly 98,000 likes. Bodyform successfully
posted a video reply to Richard, apologising for their ‘lies’ personally. This
also received thousands of Facebook likes. Not only did Bodyform’s response
receive likes, it also gained media attention. Proving there are fun ways to
reply to users comments and turn them into positive PR.
O2
Another brilliant example of social media interaction is O2’S
response to one of its users problems on twitter. @Tunde24_7 sent a tweet to
O2, as he was having a problem with his router. However the tweet was not
written in standard English and o2 responded comically by mimicking some of the
slang @Tunde24_7 used. These responses
were so funny that they became a viral hit. Even boring problems can have
comical responses.
As you have seen your responses to your customers do not need to
be dull and boring. So give it a go and send us some good examples of your
social media interaction in the comment section below.
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