Wednesday, 31 October 2012

Get a Facebook Fanpage For Your Business

Have you got a Facebook Fan page for your Business? If you don’t then you definitely should create one as this infographic shows how vital getting Facebook savvy is for your business.

There are over 1 billion people on Facebook with 87% of these people liking brand Facebook pages. 69% of these people have liked a brand page just because a friend has. By tapping into these people your business can gain you more Facebook likes and potentially more customers as well as offering you a way to communicate with them.

The infographic also provides the dos and don’ts to posting on your Facebook fan page.

Do – Freebies, promotions and discounts.

Don't – Post too frequently

Check out the infographic below for further reasons to set up a Facebook Fan page. Tell us what you think of the infographic below.

For further information of Facebook or to check out our Facebook apps for business pages, visit
Facebook infographic

Wednesday, 24 October 2012

How You Should Interact With Your Online Fans

Your Facebook fans are tired of automated and generic responses to their posts. Many brands and businesses are not getting the engagement they could because of this. However there are some top businesses that have got the message that we are tired of the same old business replies.
Here are some great examples of fan interaction from top brands.
On October the 8th Richard Neill posted on Bodyform’s wall on Facebook, on behalf of the male population. He said:
 ‘Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger’
This message was such a hit, it received nearly 98,000 likes. Bodyform successfully posted a video reply to Richard, apologising for their ‘lies’ personally. This also received thousands of Facebook likes. Not only did Bodyform’s response receive likes, it also gained media attention. Proving there are fun ways to reply to users comments and turn them into positive PR.
Another brilliant example of social media interaction is O2’S response to one of its users problems on twitter. @Tunde24_7 sent a tweet to O2, as he was having a problem with his router. However the tweet was not written in standard English and o2 responded comically by mimicking some of the slang @Tunde24_7 used.  These responses were so funny that they became a viral hit. Even boring problems can have comical responses.

Interaction with social media

As you have seen your responses to your customers do not need to be dull and boring. So give it a go and send us some good examples of your social media interaction in the comment section below.

Wednesday, 10 October 2012

Best Adverts on YouTube

With more and more companies investing in online advertisements, many of these companies are focusing on online hits. Here are some of our favourite YouTube advertisements on the web.

T Mobile – Flash Mob

This advert bought flash mobbing, to our television screens across the country and was a Youtube hit amongst its users. Boasting twelve million views this is one of the biggest British adverts to go viral.

Blendtec -Will it blend?

The ‘will it blend’ series sees the company founder of Blendtec blending various items such as Iphones, Ipads and even a vuvuzela. These adverts have become such a hit around the world that people now recognise the Blendtec name.  

Evian – Baby

Not only was the Evian baby ad a hit with television users, it also got nearly 60 million views on Youtube.  It’s not every day you see a baby skating in the park to hip hop music and this is why it was much loved to those who viewed it.

Cadbury’s -Gorilla

The Cadbury’s Gorilla advert is widely recognised as one of the best adverts of all time.  The combination of a gorilla playing the drums and a classic song makes this a YouTube sensation.

Do you have a favourite online ad? If so tell us in the comment section below.

Thursday, 4 October 2012

Look to niche leaders for content marketing wins

Are you investing in a new content strategy? Have you done your research?

If you want your content strategy to be successful you need to know that the content that you are going to be creating will be able to gain some traction in your niche. When putting together their content strategy Boom Online looked at several leading industry blogs to see what content was attracting the most links. Rather than keep the data to themselves they turned some of it into an infographic to demonstrate the kind of data that you need to be looking at.

This technique can be easily applied to any niche or vertical and the data can be easily gathered for free by using a number of readily available SEO tools (Open Site Explorer for links Social Crawlytics for social data).
The data in this infographic was gathered from the popular Econsultancy blog and the guys at Boom looked at several metrics for the top 50 most linked to posts on the Econsultancy blog.
By gathering this data (and data from other leading niche blogs) you are able to know where to spend your marketing budget, you can gather outreach data on sites that have already linked to similar content and create a content plan that is more likely to succeed.

Successful content strategy

Popular Posts