Wednesday, 22 August 2012

Tips For Setting Up A Facebook Page For Your Business

Have you ever thought about setting up a Facebook page for your business but don’t know how to make one? Are you struggling to get to grips with Facebook and are therefore unable to reap the benefits? This post contains tips to get you social media smart in no time.

Making your page

  1. Choose a page name and category that is related to your business

  2. Write a quick sentence to explain what your company does. 

3. A cover photo is very important as this is the first image people visiting your page will see. Include a creative timeline image to give your website a dash of uniqueness.

Connecting with people through the use of ads

  • By using an ad on Facebook you will be able to utilise its demographics. It enables you to tailor your ads to the right audience.
  • Set up a budget.
  • Use a captivating image as the main focus of your ad to grab the attention of your target audience.
  • Make sure to rotate different ads when your trends are downward.
  • If there is no response to your ad try different demographics or a larger geographic area.
  • You will be able to track Facebook conversions with a service like Google analytics, to make sure it is worthwhile for your company.
    Engage with your audience

To make your presence on Facebook worthwhile make sure your content is useful and interesting to your followers.
  • People on Facebook want to be entertained.
  • The different content options to post include videos, images, weblinks and status updates.
  • The more likes, comments and shares of your posts the more interaction. From this information, you will be able to determine which posts work and which don’t.
  • Insights on Facebook give you an overview of post quality interaction.
  • Keep an eye on larger brands to get an idea what to post and when to post to have the most interaction.

Influencing Fans

·         Encourage interaction – An aim of your posts should be to obtain as many shares as possible. This is to expand your reach, by tapping into your fans friends. Try using competitions and polls to do so.
·         Monitor if you really are influencing your fans through web analytics.
·         Use business apps to enhance your page and promote your special offers, competitions or incentives to grow your email database. Go to for more information on how to create the apps that best suit your business page.  

Now you’re ready to set up your Facebook page. Let us know how your page is getting on! alternatively, 'Like' our Facebook page for more free tips on social media marketing by visiting

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