Wednesday, 29 August 2012

5 Top Back to School Web Tools and Apps

Summer is drawing to a close meaning it’s nearly time to get back to school. Whether you’re a student yourself or have children going back to school here are some brilliant tools and apps to get you back in the swing of things.

My Homework App

If you or your children have trouble getting organised then this app is for you. It enables you to organise all your homework, set up your weekly timetable and can set reminders for when your homework is due in. Not only can it get you organised, but it’s completely free to do so.

Google Drive

Long gone are the days of losing USB sticks, Google Drive now provides a place to back up all your files online. One of its main benefits is its great for organising teamwork. You are able to share work with you group allowing them to read and make changes to them. Not only this, you can access your Google Drive account at any time, on any device. Best of all you can get it for free.


If you use Microsoft PowerPoint in your studies, why not give SlideRocket a go, instead. Everyone uses PowerPoint when making a presentation so make your slides stand out with SlideRocket’s basic free package. Its standout advantages are you can easily integrate multimedia into your slides and access your presentation anywhere, all for free.


If your not one of these people who can write endless amount of notes, why don’t you try Mindmeister. You are able to create mind maps on a topic of your choice and is a great way to organise your research, to help you with your studies. With a basic monthly package and low student prices, Mindmeister will definitely be worth the money.  


Evernote is a clever website that helps with organising notes. You can save text, images, screen shots and entire web pages, allowing you to compile notes easily. Again, similar with other tools it allows you to access and sync notes via your phone, tablet and computer all completely free.

No matter what is being learnt, there is always an app or web tool to help. What apps/tools do you use? Let us know in the comment section below.

Wednesday, 22 August 2012

Tips For Setting Up A Facebook Page For Your Business

Have you ever thought about setting up a Facebook page for your business but don’t know how to make one? Are you struggling to get to grips with Facebook and are therefore unable to reap the benefits? This post contains tips to get you social media smart in no time.

Making your page

  1. Choose a page name and category that is related to your business

  2. Write a quick sentence to explain what your company does. 

3. A cover photo is very important as this is the first image people visiting your page will see. Include a creative timeline image to give your website a dash of uniqueness.

Connecting with people through the use of ads

  • By using an ad on Facebook you will be able to utilise its demographics. It enables you to tailor your ads to the right audience.
  • Set up a budget.
  • Use a captivating image as the main focus of your ad to grab the attention of your target audience.
  • Make sure to rotate different ads when your trends are downward.
  • If there is no response to your ad try different demographics or a larger geographic area.
  • You will be able to track Facebook conversions with a service like Google analytics, to make sure it is worthwhile for your company.
    Engage with your audience

To make your presence on Facebook worthwhile make sure your content is useful and interesting to your followers.
  • People on Facebook want to be entertained.
  • The different content options to post include videos, images, weblinks and status updates.
  • The more likes, comments and shares of your posts the more interaction. From this information, you will be able to determine which posts work and which don’t.
  • Insights on Facebook give you an overview of post quality interaction.
  • Keep an eye on larger brands to get an idea what to post and when to post to have the most interaction.

Influencing Fans

·         Encourage interaction – An aim of your posts should be to obtain as many shares as possible. This is to expand your reach, by tapping into your fans friends. Try using competitions and polls to do so.
·         Monitor if you really are influencing your fans through web analytics.
·         Use business apps to enhance your page and promote your special offers, competitions or incentives to grow your email database. Go to for more information on how to create the apps that best suit your business page.  

Now you’re ready to set up your Facebook page. Let us know how your page is getting on! alternatively, 'Like' our Facebook page for more free tips on social media marketing by visiting

Tuesday, 14 August 2012

Optimising Your Tweets

Are you utilising your Twitter page? This fascinating infographic proves otherwise.

As found by Buddy Media many of you aren’t tweeting at the right moment in the day. Not only that but many companies are not using simple Twitter techniques such as #hastagging and asking for retweets to increase follower interaction.

Take a look at this infographic, and have a go at adopting these techniques that most companies are failing to do, with your own company's Twitter page. Let us know in the comment section how you get on or follow us at

Tuesday, 7 August 2012

The Race of the Greats on Social Media

London 2012 has been dubbed the "social media games" with many people taking to their profile pages to voice comments of support and opinions about this highly viewed worldwide event. We have already seen many athletes stand on the podium, however, who takes the gold for the most social media interest?

This fantastic infographic ranks athletes around the world, and their various sports based on social media comments from the public.

Of course the most successful Olympian of all time, Michael Phelps, is trending as the athlete with the most social buzz. However, our biggest surprise is sensational diver Tom Daley who has beaten Usain Bolt and Ryan Lochte to bag the silver position, and has his female fans to thank for being the driving force of his social media success.

Have you been showing your support for your favourite athletes and events on social media? Let us know in the comment section.

Wednesday, 1 August 2012

Our Favourite Olympic Adverts

The Olympics is well under way and of course we are all being bombarded with the Olympic spirit from our well known brands. Here are some of our favourites:

Proctor &Gamble – Best Job

P & G’s new Olympic advert captivates the heart of the nation to achieve waterworks all round. Playing on the mother- child bond, P&G successfully promote a mothers part raising an athlete. Boasting over five million views on YouTube, this advert definitely deserves a Gold Medal.

Channel 4 Paralympics – Superhuman

The Paralympics has been overshadowed by its popular sister event for many years, until now. This brilliant inspirational advert has ensured the Paralympics are not forgotten. Channel 4 is showing “superhuman” athletes who have overcome many battles in their lifetime to become the best in their sport.

British Airways – Bag Race

This British airways advert aired at the beginning of 2012, started the ball rolling for Olympic fever. This light hearted advert shows a race between suitcases from different nationalities, commentated Olympic style, kick starting British patriotism within ads.

Cadbury - Gooing for gold

To promote the launch of Crème Eggs during Easter, Cadbury’s introduced a series of humorous Olympic egg themed adverts. It included iconic Olympic events such as the opening/closing ceremonies, diving and the cycling. These adverts were definitely entertaining, with people keeping an eye out for the next instalment.

Visa - Usain Bolt vs London

What’s an Olympic list without the fastest man on the planet being present? Usain Bolt is one of the most well known and liked athlete on the planet. Visa uses Bolt’s speed to promote its faster service in an amusing way, to grab attention anyone in the room.

These are our favourites what are yours?

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