If you're a small business looking to build your online social media presence, image is crucial. The "look and feel" of your branded pages make an impression on new visitors, whether positive or negative.
And it's certainly true that people judge a book by its cover. So the first impression of your companies page needs to capture visitors attention, to make them want to stick around and find out more.
How to do this?
Well, on Twitter, the background is literally a blank canvas. It's up to you to decide how best to portray your business, emphasise your value proposition and stand out from the crowd.
If you're in need of some inspiration, here's our round-up of some of our favourite branded Twitter backgrounds. Enjoy!
And feel free to link to your own business page in the comments :)