Thursday, 28 June 2012

The Social Media Customer

What is the impact of social media on customer service? This great infographic by Fishburn Hedges suggests that the power and quantity of customers interacting with brands via social networks should not be underestimated. 

Just 7% of those surveyed declared that call centres were better than social media, and 40% believe that social media improves the customer experience. 

Fishburn Hedges, after extensive interviews, lists 6 main takeaways for social media: don't be paralysed by uncertainty, don't let social media define you, make more of the emotional insight you have, pick your battles - but enter them fast, address structural barriers in the business but not headcount, and finally, fear not the #fail.

Sounds like smart advice to us. Do you use Facebook or Twitter to manage the customer experience? Let us know how in the comments.

Thursday, 21 June 2012

Our Favourite Online Jokes (Revisited)

As our previous post (Our Favourite Social Media Jokes) is one of the most popular on the Mission Imblogable blog, we decided to do a follow up... Enjoy !

Don't expect any e-mails today....

This is how Social Media should work...

And who said privacy was dead?

If in doubt, is Twitter the answer?

The art of making friends...

Google is always the answer...

Thursday, 14 June 2012

6 Excellent Online Tools to Get Stuff Done

Here at Art Division, we're big fans of online tools that make our lives easier. Here are some of our favourite sites that help us be more productive, and get things done faster !

1 - Dropbox: file sharing

Dropbox is great because it means you can save your files on one device (a laptop for example), and then from any other computer/ smartphone, access or download these same files. Great when you're working on multiple devices, or in close collaboration with someone in another office. Goodbye to those endless e-mail attachments !

2 - Spotify: music

Ever have the occasional argument  heated discussion on which radio station to have on in the office? Spotify may be the answer. You can create a radio station based on your own music tastes - or indeed browse from thousands of playlists already created. The first basic account level is free, if you want to skip the ads you can go premium.

3 - If This Then That: task automation

It really is that simple. So for example you could set up every photo you take on Instagram to be saved in a specific folder in Dropbox (as illustrated below). Ifttt can be used with Facebook, Twitter, Facebook Pages, Blogger, e-mail, dropbox and many more.

4 - bitly: sharing links

bitly allows you to shorten links, share them and track the click-throughs. It definitely saves space and makes them look a lot prettier. It's also handy to be able to monitor how many people are actually clicking through on the links you share. Who wouldn't want to transform,mod%3D18&q=weather+today+london&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=t8_ZT5G1IdCA0AXNw-G3BA&biw=1366&bih=667&sei=vM_ZT6GQF-mp0QXv6_iOBA into ?

5 - online newspaper creation

If you spend half your monrning traipsing around blogs, trying to catch up on the latest industry news, is for you. It allows you to collate all together all of your favourite news feeds - whether they be blogs, Twitter feeds or Facebook pages. A great way to source content quickly for a Twitter update or Facebook post.

6 - Hipmunk: flight search engine

Finally, when it comes to 16.30 the end of the day and you're ready to start planning your summer holiday, Hipmunk is a great way to find the cheapest (or most convenient) flight. After selecting your place of departure and arrival, and popping in your dates, hipmunk displays all the flights, from every airline. You can then sort them by price, duration, agony and departure/ arrival times, and then, after selecting your chosen flight, hipmunk shows all the possible sites you can purchase it from.

What online tools do you use to stay productive and save time? Please share them with us below :)

Friday, 8 June 2012

Get Your PhD in Googling

We love this quirky new animation by phdonline, with 20 great tips in order to become a Google genius. OK, so it won't get you awarded a PhD - but it will definitely speed up your searching !

Here are some of our favourite tips.

Searches are always case insensitive - use capital letters or not as you please !

If you're looking for a specific file format, make sure you precise this.

This is a great tip if you own a website, or you're looking to check out the competition -

And the all-important one - how to find out the weather in an instant, anywhere in the world.

Check out the full animation here.

Friday, 1 June 2012

10 Super Jubilee Facebook Pages

As we look forward to the Bank Holiday weekend and all the Jubilee celebrations, we've rounded up some of the coolest Facebook Page designs.

Have a great weekend everyone !





National Trust

Marks & Spencer


Yeo Valley


John Lewis

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