How should you react if another brand spoofs your advertising? This is exactly what happened to Sandam (an insurance company in South Africa).
Which triggered a rather humerous chain of events...
It all began when Sandam released a standard advert, using a "made you look" technique (similar to the TFL moonwalking bear one). So far, pretty normal.
But then, how to react when Nandos created a low-budget spoof video of their ad?
The answer? Fight fire with fire ! Sandam, rather than engage in costly legal action, took it one step further and published a "come-back" video.
A nice way to show a human side to the brand - and what great publicity !
Nando's accepts the challenge - and raises the stakes.
Overall, brilliant publicity for both brands. A great way to diffuse what could certainly have become a messy legal battle.
What do you think? And what's your favourite spoof video?
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