Friday, 6 April 2012

Local Facebook Pages Outperform Global Pages

Recently, this great piece of research by Hearsay Social caught our attention.

As illustrated in the Infographic, it suggests that a typical Facebook post from a local Page (like a small business) reaches 5 times the percentage of fans as a Corporate post, and eight times as many fans will engage with the post.

This just confirms our view that it's not about the number of fans you have, but how you engage with them !


2 comments:

  1. This is a good comparison between corporate pages and local Facebook pages. As we can see in the illustration FB pages are more effective than corporate pages. This really shows how powerful is the influence of social media.

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  2. Corporate pages serve a more limited purpose than social networks and this is where Facebook has an edge.

    ReplyDelete

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