1. T-Mobile: Royal Wedding
This video, with the tagline "Life is for sharing", took the internet by storm back in March. A clever parody, it features look-a-likes of the Royal Family dancing down the aisle. Released solely online, the video has over 25 milllion views.
2. STA Travel: Move
The "Move", "Eat" and "Learn" videos by STA were filmed by 3 mates, over 11 different countries, across 38 thousand miles for 6 weeks. The series of 3 minute films capture beautifully their journey, and had the blogosphere questioning "Can Advertising be Art?'.
3. Google: Analytics in Real Life
This humerous video highlights how ridiculous it would be to purchase products in real life like we do online. A bewildered shopper struggles to pay for a loaf of bread when asked for his username, password and agreement of terms and conditions.
4. Socialnomics: Social Media Revolution
This catchy viral, filled with astonishing facts about Social Media, demonstrates the need for businesses to embrace social media, and that the world of communications is changing.
5. John Street: Catvertising
A clever tribute to the growing number of cat videos online, John Street announces the agency will be following a new strategic direction - to specialise in the creation of cat videos, all inhouse. After all, no one wants to see ads anymore, they want cat videos !
6. John Lewis: Christmas Advert
The Christmas Advert by John Lewis has been attributed with growing sales in the run up to Christmas, with sales up year-on-year. It features a little boy, who just can't wait to give his parents the present he has carefully chosen for them. With almost 4 million views, it certainly did create a buzz.
These are our favourites from 2011, what are yours?
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