Monday, 31 December 2012

Guide to using LinkedIn

Are you using LinkedIn? In this 'how to' guide, read about what you should be doing to get started on the network.
Read the guide here

Sunday, 30 December 2012

Twitter allows users to download past tweets

In this article from the Guardian read about how Twitter is going to allow it’s 500 million users  the ability to download their past tweets and all the details of them.

Saturday, 29 December 2012

Apple V Samsung - the battle continues

Apple’s ‘pinch to zoom’ innovation should never have been patented. Read about the continuing technology battle between the giants in this Telegraph article.

Friday, 28 December 2012

Bring your own device to work

Do your employees work on their own devices? In this post you can work out the processes involved if you decide to let your whole workforce bring their own devices to the office.

Thursday, 27 December 2012

Content strategy tips for 2013

Get your content strategy in order for 2013. This post is a list of tips which will help you make sure you have everything set up for good marketing next year.

Wednesday, 26 December 2012

The Best Memes of 2012


It's almost the end of the year, so we have some very important things to review, including how far we've progressed with our career goals, how much our overall health and fitness has improved, and OMG, which memes were the bestest this year!? Here's a rundown of our favourites...

Botched Ecce Homo Painting


In August, a lovely Spanish dame named Cecilia decided to try her hand at art restoration, and what better place to start than that crusty old Ecce Homo fresco? The result was something like a cross between a hedgehog and a beetle (which we love, by the way), and has been collectively dubbed “Potato Jesus”.

Naturally, the people of the interwebz took to slapping that beautiful face all over the shop, giving the Mona Lisa, The Scream and even Jesus and his buddies at The Last Supper face lifts. And – we don't mind saying – we're pretty happy with the results.

Gangnam Style

Never before has a music video featured such as fine blend of dancing: there's that weird horse thing, a dance-off with a dude in the sharpest suit we've ever seen, and a little kid rocking out on a beach. Throw in a spot of tennis, a carousel and a party bus and you've nigh on got the perfect music video. There's even an EXPLOSION. And some semblance of a love story. We need say no more. It's perfect.

Grumpy Cat


We think lolcats have had their time in the sun, so we're proud supporters of their antithesis: Grumpy Cat. He's been gracing the net for a few months now and has built up a strong following of other grumpy cats. Together they lament the state of the world and all the morons in it. Couldn't agree more, Grumpy Cat, couldn't agree more.

Call Me Maybe


Hey we just met you, and this is crazy, but we like this meme, so judge us maybe. Yeah, we know, Call Me Maybe is a terrible song, but oh! The memes! We're talking video parodies and image macros galore.

There's Darth Vader telling Luke to “join me maybe,” Tyrion Lannister and his “send me a raven maybe,” and Marty McFly's “I'm from the future and I'm your baby.” And let's not forget the Abercrombie and Fitch boys with their parody video. Mmm.



Ermahgerd! We lerve Gersberms berks too! We also love Ferberrs (Furbies), berbles (bubbles), and Nercolas Cerg (Nicholas Cage) (Okay, not really, but you get the point). Our favourite foods are  bernerners (bananas) and errgs (eggs), and our favourite movies are Ermahgerrden (Armageddon), Bertljerse (Beetlejuice) and anything with Jernny Derrp (Johnny Depp). Whew, that's quite enough of that. Excuse us while we take our retainers out.

So did we miss any of your favourites? What kept your office busy online this year? Let us know in the comments, and Happy 2013!

Monday, 24 December 2012

Facebook over the holidays

Will you be scheduling your Facebook posts this holiday? In this article, accompanied by an infographic, you can see when posts get most traction.

Sunday, 23 December 2012

Business quiz of 2012

Got a bit of time to spare over the holidays? Check out this great interactive business quiz of 2012 on the Guardian website. Were you paying attention?

Saturday, 22 December 2012

Facebook trends of 2012

Facebook have published their review of 2012, with a list of trends they’ve mapped this year around the world. On the UK list you can see songs, most talked about, and places that had the most check ins.

Friday, 21 December 2012

Shopping technology

In this article in the Independent about the most recent trends in retail technology, Nicholas Booth has a look at what sophisticated CRM systems actually do, and considers what the future holds for shoppers with ever more advanced computer applications being used by big brands.

Thursday, 20 December 2012

Technology Christmas gifts

Have you got all your Christmas presents sorted? In this article from the Telegraph online, there’s a great selection of technology gifts in case you’ve got a gadget lover left to buy for.

Wednesday, 19 December 2012

Twitter V Instagram

In this piece about the apparently unfriendly relationship between Twitter and Instagram, the Economist explains exactly why the situation between these social media behemoths seems to be deteriorating, and what it means for users of the services.

The Christmas Technology Wishlist

Dear Santa.......Unusual Choices for Christmas Tech Gifts

It wouldn't be Christmas without a long scroll detailing the goodies we'd like to find under our trees:  Hundreds of new gadgets come out every year, each vying for our attention with their smaller screen, bigger screen, faster features, lighter weight, better quality... There's never a shortage of things to choose from. Here are a few of our favourites for this year. Quirky? Never.

USB Mug Warmer


Christmas Technology - USB Mug Warmer

Long, winter nights and short, dark days mean a lot of time sat inside at your computer with a steaming hot cup of coffee. Unfortunately, getting sucked into the realms of Facebook and Twitter means your poor cuppa oft gets forgotten, until you're left with nothing but a stone-cold shadow of its former self. A USB mug warmer is just the ticket to keep your beverage of choice slowly simmering until you drag yourself back from the land of the interwebz.


Pen Type-A

What do you mean, “a pen isn't technology”? Of course it is! Old school, baby. And anyway, isn't it about time you tore yourself away from crappy Bics and leaking cartridges? We know they have their charm, but they don't command respect. Not like the Pen Type-A. Oh, my. Now this is a pen for geeks: Made with precision from stainless steel, it's hailed as the pen to pass down the generations, designed to last for 50 years. It comes in a stainless steel case with a ruler etched down the side, and the pen slides in with all the grace of a pneumatic cylinder... Phwoar. Excuse us. Like, really. Back in a minute.

Kindle (The regular one. Seriously.)

With countless incarnations of the Kindle being spat out continuously, it can be tempting to grab for the latest offering, but we maintain that the regular, cheap Kindle is the best – sans bells and whistles. Touch screens are all very well for browsing, but what about when you find the perfect position on the sofa, and it involves incapacitating your left hand? (Er, behind your head – nothing sinister, promise.) What do you do when you need to go back a page because you've forgotten whether Theon was talking to Robb or Catelyn? Stick with the regular Kindle and its lovely buttons, and this is a problem you'll never have to face. (Bring us a Paperwhite with buttons and we'll think about it, because we really do love to read under the covers.)

iPad mini

 It wouldn't be Christmas without at least one Apple product topping the list; Last year the full-size iPad topped the gift charts, but this year Apple have a new offering (duh). The iPad mini is smaller, thinner and lighter than its predecessor making it a truly portable gadget by comparison. The mini can easily slip into your pocket or handbag and be held in the palm of your hand (allegedly – maybe if you have big man hands), yet it still features the same functionality of its big brother. Yes, we know there's nothing unusual or zany about iPads. But we really, really want one.

Thanks to our friends at Nimble Mobile for this guest blog. Nimble Mobile help brands reach the ever increasing mobile audience out there by developing and marketing great mobile web content and apps.

Tuesday, 18 December 2012

How to make your blog Twitter friendly

Great tips from the social media hat on making your blog Twitter friendly, and making sure you get more social shares. Find out how to create tweetable links, and how many you should be going for per post.

Round up of Google searches in 2012

What was trending on Google in 2012? Find out with this round of up of popular event, people and consumer searches of the year.

Saturday, 15 December 2012

Building Client Relationships

In this article about building long term client relationships, Jeremy Girard writes about ways to make your clients happy, and therefore more likely to use you for repeat business. He goes over common problems and how to handle them, and looks at small details that can make all the difference to a client – supplier situation.

Friday, 14 December 2012

Marketing Analytics Focus

In this piece from the SEOmoz blog, Joanna Lord talks about the metrics that really matter to marketers, and how easily they can get overlooked. She looks at competitor analysis, mistakes and performance. She talks about the questions that you are currently asking about performance and traffic, and looks at what else you should be asking instead. Read the full piece here.

Wednesday, 12 December 2012

No More Free Google Software For Small Businesses

According to this piece in the Telegraph, Google are going to start charging for online office software such as Gmail. These products used to be free for businesses with less than 10 staff, but this will no longer be the case. Read the full piece here.

YouTube Facelift

Ryan Lawler at Techcrunch writes about the redesign at YouTube that has just been launched.  You can now see more of the YouTube guide, and it will be more user friendly for those accessing the site with mobile devices. Read the full article here.

Defining Your Terms - Part II: SEO Dictionary

Following on from our post about defining the terms used in web design, we’re back with another slice of dictionary.

We’ve all been there. That meeting where the proposal is discussed. Everyone’s giving it the full alpha business gorilla. The low hanging fruit’s been picked. The roadmap is drawn up, and the thought leadership is flowing thick and fast.  In these meetings everyone’s out-jargoning each other, but no one wants to be the one to admit they don’t understand what’s being said.

Defining your terms for SEO

To help you through such difficult times, we’ve decided it’s time to clarify some of the sneaky terms that get bandied about when the talk turns to SEO.

Let us know if we’ve missed any terms you’ve had hurled at you and remember if you don’t understand the word being used………..ask the person using it to explain themselves. Or to paraphrase Obi-Wan,  ‘Who’s more foolish? The fool, or the fool who swallows the unnecessary blather?’


As in ‘Dave, just remind me what our SEO strategy is?’

Search engine results: Orang-utan

Search Engine Optimisation. And what’s that when it’s at home? When someone types ‘orang-utan trainer’ into Google (other search engines are available), they get a list of search results. In fact they get pages and pages of them. Most of us don’t look beyond the first few pages of results. So search engine optimisation covers the many methods that can be used to try and get your orang-utan training business onto the first pages of the results, and get all the lovely traffic from the searches.


As in ‘SERP clickthrough rates have made a great impact this month’

Search Engine Results Pages.  The pages that you see as a result of a search, made on a search engine. Like a list of orang-utan training businesses.

Organic Search

As in ‘what was the impact on revenue from the organic results?’

Back to the orang-utan search. The results which appear are either organic or paid. On the SERPs you will see paid for ads at the very top of the page. They say ‘ads related to orang-utans’. Underneath these you get ten organic links, where Google has algorithmically selected the most relevant sites to your search.  On the right hand side you have another selection of ads. Appearing in the organic results is exactly where you want to be, as it’s likely you’ll get lots of clicks, which will then turn into lots of business for you.


As in 'could those backlinks have a negative effect?'

A backlink is a link coming into your site from another place on the internet. It could be from another site that you’ve done business with or an advert placed in an online magazine. It could be from a great article about you and your diversification into chimpanzee work. It could be from a blog, or a business directory listing or relevant forum. The number of backlinks to your site has played an important part in SEO campaigns, as Google looked upon them as a measure of your site’s relevance to any particular search. But things at Google have been changing, and the most important thing about backlinks to current SEO is that they come from quality sites which have genuine relevance to your market niche. Quality, not quantity, people.

Nofollow links

As in ‘so Dave, is Pinterest totally nofollow then?’

Nofollow links are not indexed by Google in the same way as ordinary (or dofollow) links. Some sites will have a nofollow warning, especially forums or communities. The idea of a forum is that like-minded people will discuss things, and add genuine value to the forum by participating in the community. Sadly, many forums have been hijacked by online marketers trying to get their backlinks wherever they can, without actually contributing more than ‘great post, want free orang-utan training? Click here’, even though the forum is about the wedding hairstyles. So nofollow links are put in place on the site, in the hope that folks will use it for what it was actually intended.


As in ‘what was the keyword focus for this month?’

A keyword or keyphrase is what someone might type into Google. So in our case, it might be ‘orang-utan training’. Then problem is that what with the explosion in monkey presents this Christmas, that might be a very competitive phrase, with loads of trainers working it for organic traffic. So it might be useful to explore other related keyphrases, such as ‘orang-utan training Croydon’, or ‘orang-utan training services’, and do a little research into which ones could get you where you want to be in the SERPs. Keywords relevant to you should be in the copy and metadata on your website, describing the products and services you provide. This will help make sure that you get found for them.

That’s the end of part two of our SEO dictionary. We’re bound to have missed a few things though, so do let us know in the comments. And if you think you could benefit from some SEO advice, then contact us at ArtDivision.

Image courtesy of Stuart Miles and papaija2008 at

Monday, 10 December 2012

Samsung V Apple – the battle continues

Samsung have been ordered to pay Apple over patent infringement due to the similarity of some of the functions of their handheld devices. This article from the Guardian looks at why those damages may be substantially lower than originally expected. 

Sunday, 9 December 2012

Content Marketing

This blog post is all about the pitfalls of content marketing. Sujan Patel writes about common mistakes that are made when selecting content, and the best ways to avoid them. He considers seven different ideas including sharing, channels and ROI and writes about how to best consider them when delivering your content marketing. Go to the full blog post here.

Saturday, 8 December 2012

Social Shares

Are you getting as many retweets as you should be? In this blog post, Pete Bray from SEOMoz looks at some metrics that any serious Twitter user will be interested in. He also talks about Justin Bieber.

Friday, 7 December 2012

Which Tablet Will You Choose?

Getting a tablet for yourself so you can browse and watch YouTube wherever you go? Or maybe you’re choosing one as a Christmas present for someone near and dear. Whatever the reason, this article by Mashable compares the features of the tablets currently on the market, looking at a variety of brands, types and sizes. Read more here

Wednesday, 5 December 2012

Getting The Most From Google+

Google is currently using its SEO benefits to entice bloggers and webmasters to get involved with Google+. Google Authorship is the platform used by Google to use you as a quality content source. Setting up this platform is straightforward and simple. All you need is to identify yourself using your Google+ profile. Once this is done, you link back to it from your content and vice versa.

The easiest way to take advantage of the SEO benefits associated with Google+ is through the use of Google Authorship. Using it will allow you to have your picture show up next to your blog posts in Google search results. As a result, you will receive higher click-through rates and rankings. It is a fact that search results which have the author's image stand a higher chance of being trusted and therefore have a higher
likelihood of getting clicks. Some of the benefits associated with Google authorship are:
  • increase in click through rates
  • protection of original post's ranking position
  • improved chances of showing up in more personalized search results
  • helps content to stand out from crowded search results pages
  • increases trustworthiness by adding a human element to your content
  • increases awareness of your overall Google+ profile page
Eric Welke is a Google+ member and regular author at  He provides information the Empower Network, internet marketing and affiliate marketing tips.

Tips on how to get the most from Google+

Wednesday, 28 November 2012

Get Going With Guest Blogging

What is guest blogging anyway?

Guest blogging is when you provide one or more post for another blog. In our experience, the best guest blogging exchanges are free and reciprocal. You create content tailored to another site, and offer them the chance to do the same.

Why would I want to do that? It takes me all day to get my own blog done!  

Four reasons you should be guest blogging

Pen and Paper for Writing Guest Blogs

1. Promotion

Guest blogging is a great way of promoting your business. It’s a chance for you to write about what on earth you actually do, what your USP is, and all the fabulous work you’ve done for your clients.

2. Link Building

Make sure that when you write your guest post, you include a few lines of bio, with a link to your site. Building high quality links back to your site is a very good way of improving your online presence and overall SEO strategy.

3. Engagement

Guest blogging gives you a chance to engage with a community that you don’t normally have access to. Think about the audience that the site you’re posting on. What are they interested in? Ask them questions at the end of the post and don’t forget to reply to any comments that you see.

4. Social

Most bloggers use Twitter, Facebook, Google + all that other good social gubbins to spread the word when they have a new post.  When you’re lovely guest blog is live, your host will likely get social about it. And so can you. That’s what we call a win win.

OK, so you’ve realised that maybe guest blogging is a good idea

How do you get going? Have a look at the websites of your clients, suppliers and local business community. Before you approach another business for guest blogging, consider the following: 

  • Look at their blog. What’s the tone, who posts, and on what topics?
  • Do they have a guest blog spot where local businesses get to talk about what they offer?
  • Do they want content tailored to a specific subject?
  • Do they have guidelines already published on the site?

Now you’ve given it some consideration, contact them. Email or call. Don’t send a blanket email to everyone you’ve ever met who has a blog, as this won’t work.  Start softly. Remember you are approaching another busy business person, just like you. Suggest a few titles, with short prĂ©cis. Offer them a guest slot in return.  Tell them about your blog traffic, audience, page rank and how you’re going to go crazy on your social networks just as soon as the spanking fresh content is up there.

We here at Mission Imbloggable love to both give and receive when it comes to guest blogging, so if you would like to see your words of wisdom in a space like this then let us know about it.  If you have any more tips for wanna-be guest bloggers out there let us know in the comments below.

Happy Guesting!

Wednesday, 21 November 2012

Testing Social Signals

How does social media affect Google page ranking? 

A recent study tested six websites to assess the effects of social media promotions on page ranking by tracking six websites in different cities. Five were test websites, and one was a one control site. Sites were tested with Google , Facebook and Twitter. Findings indicated that social promotions through Google, Facebook and Twitter all improved page rank. Dimensions examined were Google followers, Google+1 votes, Twitter followers, Facebook promotion, and Twitter tweets and retweets.

Not surprisingly, the most significant impact on page rank was Google followers. One hundred Google followers accounted for an average of in increase by 14.63 positions in SERP ranking. The next most significant social media dimension was Google+1 votes for the target website. Three hundred Google+1 votes accounted for an average increase of 9.44 positions. Facebook promotions accounted for an average increase of 6.9 positions. Twitter tweets and retweets advanced target sites an average of 2.88 positions. One interesting finding was that the number of Twitter followers actually had a negative impact on positioning. One thousand followers actually decreased site rank by 1.22 positions. The control site, with no intervention, increased in rank by 0.11.

What does this study really tell us? It's a brief snapshot, but it does point to the importance of Google +.

Social Media Signals for Marketing

If you need help with setting up your Google+, Facebook or Twitter accounts and getting more 'likes' or shares, give us a call on 0845 017 7525 or drop us an email at or visit our site to find out more about what we do.

This infographic is presented by Tasty Placement, Inc. For more up to date information about SEO, visit their website.

Tuesday, 13 November 2012

Blogs are like Facebook

You may have watched Facebook's first ad campaign, celebrating a billion users by comparing their site to chairs amongst other things.

We wondered what other things in the world are like Facebook.

Facebook advice

Pubs are like Facebook

They’re a great place to socialise and catch up with your friends but if you stay there too long you might have a problem.
Facebook advice

 Shoes are like Facebook

They’re essential, they can be as fun or boring as you want and they say a lot about you.
Facebook advice

Fingers are like Facebook

We all have them, we all use them and they help us express our opinions.

Facebook advice

Buses are like Facebook

Many of us use one everyday, they’re filled with a bunch of people we don’t know and nudity is not allowed.

Facebook advice

Traffic lights are like Facebook

It copes with a lot of traffic, it’s safe, it’s incredibly useful and everyone should know when to stop.

What else is like Facebook? Feel free to let us know in the comments below.

Image attribution: All images were taken from:

Wednesday, 7 November 2012

Defining Your Terms- Part I: Web Design Dictionary

As web designers and online marketers we work with many different people. They expect us to be savvy about SEO, aware of the web and on top of all things online. We need to have killer coding skills, carefully crafted copy and marvellous meta data. But what’s the most important thing when we’re creating campaigns and websites for our clients? It’s the same thing that’s important to you and your clients too, whether you work online, offline or read between the lines.  It’s all down to communication.  And even we have to admit that sometimes it can break down and need a little extra work. The easiest way to clear communication is to make sure that you all know exactly what you mean – that way you can all mean exactly what you say. 

Web Design

So here’s part one of our guide to terms that sometimes need a little definition before communication breaks down in the online game.

Remember, if your web designer or online marketing 'expert' says something you don’t understand, don’t be blinded by science- just ask!

Site Map

As in ‘the navigation is clear from the site map’

This does what it says on the tin. When you start planning out your new website, the most important thing to consider is what the user journey will be. What do you need to guide someone through a journey? You need a map, and your site map should be clear, so that you can see the route your site visitors will take. Before the design starts, make sure you’ve seen the map. A site map is usually a page on the final site too, in case you were worried things were getting too easy.


As in ‘with a good quality CMS you’ll be able to work wonders’

A Content Management System is an interface that you, as the website owner, should be able to access. There are many types of CMS but ultimately they should all allow you to update (manage) your site content and images whenever you need to.  Your CMS will be a web page so that you can administer changes. You’ll be able to log in and add or change whatever you need to.  A good CMS is a crucial part of a modern website as regularly updated content will help your site appear relevant to search engines too.

Look and Feel

As in ‘the look and feel needs to be fresher’

You know what look means, right? You know what feel means, right? So you know what this means! As a blanket term it will include font, design and colour palette. So establish the look and feel early on and the process will be easier for all concerned. If you have a logo or already existing design on paper or online then this can help you work out what kind of look and feel you will be after. You may want to introduce a mood board at this stage, as a point of reference.


As in ‘the problem seems to be with the host provider’

All websites need hosting. If you are a small to medium sized business then you’ll need to find a hosting provider. Most hosting companies have a data centre with a large collection of servers (computers).  They will host many websites, and should have a good back-up system in case of power failure. But keep an eye on their service status; for any provider who offers 99% uptime, this actually translates to 3.65 days of downtime a year. Reliability is king when choosing a hosting provider for your businesses website and it is vital you don’t base your choice on price alone.

Domain name

As in ‘what was the referring domain?’

Your domain name can be a key to your success online.  Domain names are created by the rules of the DNS (domain name system). In the following URL (uniform resource locater), sneezydragon is the second level domain. Then the top level domain is the suffix (could be .com,, .org or many others). Most businesses choose their company name as their domain name, as it’s way that people will identify you.

That’s the end of part one of our web design jargon buster. Look out for part two very soon, and let us know in the comments if there are any terms you’d like to hear in plain English.

Image courtesy of Stuart Miles

Wednesday, 31 October 2012

Get a Facebook Fanpage For Your Business

Have you got a Facebook Fan page for your Business? If you don’t then you definitely should create one as this infographic shows how vital getting Facebook savvy is for your business.

There are over 1 billion people on Facebook with 87% of these people liking brand Facebook pages. 69% of these people have liked a brand page just because a friend has. By tapping into these people your business can gain you more Facebook likes and potentially more customers as well as offering you a way to communicate with them.

The infographic also provides the dos and don’ts to posting on your Facebook fan page.

Do – Freebies, promotions and discounts.

Don't – Post too frequently

Check out the infographic below for further reasons to set up a Facebook Fan page. Tell us what you think of the infographic below.

For further information of Facebook or to check out our Facebook apps for business pages, visit
Facebook infographic

Wednesday, 24 October 2012

How You Should Interact With Your Online Fans

Your Facebook fans are tired of automated and generic responses to their posts. Many brands and businesses are not getting the engagement they could because of this. However there are some top businesses that have got the message that we are tired of the same old business replies.
Here are some great examples of fan interaction from top brands.
On October the 8th Richard Neill posted on Bodyform’s wall on Facebook, on behalf of the male population. He said:
 ‘Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger’
This message was such a hit, it received nearly 98,000 likes. Bodyform successfully posted a video reply to Richard, apologising for their ‘lies’ personally. This also received thousands of Facebook likes. Not only did Bodyform’s response receive likes, it also gained media attention. Proving there are fun ways to reply to users comments and turn them into positive PR.
Another brilliant example of social media interaction is O2’S response to one of its users problems on twitter. @Tunde24_7 sent a tweet to O2, as he was having a problem with his router. However the tweet was not written in standard English and o2 responded comically by mimicking some of the slang @Tunde24_7 used.  These responses were so funny that they became a viral hit. Even boring problems can have comical responses.

Interaction with social media

As you have seen your responses to your customers do not need to be dull and boring. So give it a go and send us some good examples of your social media interaction in the comment section below.

Wednesday, 10 October 2012

Best Adverts on YouTube

With more and more companies investing in online advertisements, many of these companies are focusing on online hits. Here are some of our favourite YouTube advertisements on the web.

T Mobile – Flash Mob

This advert bought flash mobbing, to our television screens across the country and was a Youtube hit amongst its users. Boasting twelve million views this is one of the biggest British adverts to go viral.

Blendtec -Will it blend?

The ‘will it blend’ series sees the company founder of Blendtec blending various items such as Iphones, Ipads and even a vuvuzela. These adverts have become such a hit around the world that people now recognise the Blendtec name.  

Evian – Baby

Not only was the Evian baby ad a hit with television users, it also got nearly 60 million views on Youtube.  It’s not every day you see a baby skating in the park to hip hop music and this is why it was much loved to those who viewed it.

Cadbury’s -Gorilla

The Cadbury’s Gorilla advert is widely recognised as one of the best adverts of all time.  The combination of a gorilla playing the drums and a classic song makes this a YouTube sensation.

Do you have a favourite online ad? If so tell us in the comment section below.

Thursday, 4 October 2012

Look to niche leaders for content marketing wins

Are you investing in a new content strategy? Have you done your research?

If you want your content strategy to be successful you need to know that the content that you are going to be creating will be able to gain some traction in your niche. When putting together their content strategy Boom Online looked at several leading industry blogs to see what content was attracting the most links. Rather than keep the data to themselves they turned some of it into an infographic to demonstrate the kind of data that you need to be looking at.

This technique can be easily applied to any niche or vertical and the data can be easily gathered for free by using a number of readily available SEO tools (Open Site Explorer for links Social Crawlytics for social data).
The data in this infographic was gathered from the popular Econsultancy blog and the guys at Boom looked at several metrics for the top 50 most linked to posts on the Econsultancy blog.
By gathering this data (and data from other leading niche blogs) you are able to know where to spend your marketing budget, you can gather outreach data on sites that have already linked to similar content and create a content plan that is more likely to succeed.

Successful content strategy

Friday, 28 September 2012

Twitter Introduces Headers

What is a header photo?

The best description of Twitter’s new header feature is it is exactly the same as a Facebook cover photo. Twitter are now leaning towards emphasising images to enhance their user experience. This can do wonders for your business - an interesting header photo can determine whether someone will follow your business or not.

How to upload your own Header photo

On your homepage click on Edit your profile

On the sidebar click on Design

Finally scroll down and select change header and pick the image you want to use. Just remember the maximum file size is 5MB and Twitter recommends the image dimensions should be 1200x600.

How the big businesses are doing it

Below are examples of those who have got Twitter’s header feature right

Send us a link to your twitter page in the comment section below so we can take a look at your header page!

Tuesday, 18 September 2012

The rules of writing - and when to break them

It’s September so it’s back to school. Time for new pencil cases, protractors and plimsolls. Tuck your shirt in, no talking in the corridors! The same applies to your writing. There are rules we should all be sticking to if we want our writing to be more effective, and we want to be good ambassadors for our schools businesses. But let’s face it, rules are made to be broken.

Here’s the mission imbloggable guide to the rules of writing - and when to break them.

Writing rules for bloggers

1.Write as you speak

This is very sensible rule. Write your page, email or blog post, and before you do anything else, read it to yourself. Read it out loud if you like. Is this something you would actually say? Does the style and tone sound like a human being? It does? Great. Tick the box

Don't always take this rule too literally. C’mon, most of us, like, use extra words and phrases, you get me? And, um, like, pause when speaking and stuff like that yeah? So if this is, like, totally you……..then miss out those little extras from your actual speech, when you're writing, yeah?

2.Use the direct voice

Active or passive? When writing for the web, the active voice is king. Let’s say you’re a garden gnome salesman. You’re writing your blog about all the great things you did at the garden gnome convention last week. So you write ‘I saw a great collection of exotic gnomes at the convention.’ You don’t write ‘exotic gnomes were in evidence to those attending the convention.’ Because the first version is active, and more direct. Good work, another tick.

Break this rule when blame shifting. Maybe a few things went wrong at the convention. That beautifully laid out stand of hand-painted ornate gnomes that collapsed, at great cost to the stall holder? Write ‘the contents of one stall were ruined when an incident involving a clumsy person occurred.’ Don’t write ‘I walked into the table and knocked over the stall.’

3.Don’t alienate with acronyms (DAWA)

You might mean serious elephant operation when you type SEO, I might mean search engine optimisation. The first time you use an acronym, explain it in brackets , don’t alienate your SMS (specific market sector). LO(learning objective) achieved, as they say in schools these days. 

 If you’re writing for a very niche audience you can break this rule. If your article about serious elephant operation is being published in ‘Elephant Operator Weekly’ magazine, then go ahead and work those acronyms. 

4.The rule of threes*

Three is the magic number, as De La Soul reminded us in 1990. The rule of three works in design, where you often see three colours used for a logo or poster. It also works for writing: the blog post was informative, amusing and accurate. Try ‘my hairstyle this morning is sharp, funny and educational.’ Doesn’t work as well when you cram in a fourth: ‘my hairstyle this morning is sharp, funny, dangerous and educational.’ Follow the rule of threes for a smiley face stamp on your work every time.

When to break this rule? It’s a question of rhythm. Find your own rhythm in your writing – threes work well but sticking to them too religiously can make things seem rigid, strict and regimental.

*Also in this blog post I’ve just written four rules for you to break.

Wednesday, 5 September 2012

Napping at work is good for you!

How many times have you sat at work to feel your eyes lids getting heavier and heavier, wishing that you could crawl into bed and have a nap? Well, finally our prayers have been answered, napping is good for you. This infographic has included all the benefits of napping during work, and shows businesses are now encouraging napping as it can improve their employee’s performances. 

Make sure your boss sees this infographic to ensure your mid day nap! Let us know how you get on.

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