Wednesday, 26 October 2011
This video, by Matt Cutts (head of the webspam team at Google) has a taken a few minutes to dispel the myth: does Google consider SEO to be spam?
The answer = a firm no.
SEO (Search Engine Optimisation) means trying to make sure your website is well represented within search engines. And there are plenty of "white hat" techniques that Google welcomes. SEO actually helps them to return appropriate results to searchers.
A good SEO can help you to:
- ensure your pages are accessible and crawlable
- select the best keywords for your site
- focus on usability, design & improve the loading speed
- create an initial site architecture
- optimise your ROI - doing testing to see which pages are working best for you
He does go on to explain that there are people that take it too far - these are black hat techniques (hacking sites, keyword stuffing, doing "sneaky things with redirects").
Even Google admits though, that in an ideal world, we wouldn't need SEO. The search engine would naturally be able to work out exactly what you're searching for, and find the site that's best for you. But as search engines are sadly not yet as intelligent as humans, it's important to take a few simple measures (the best is to work with an SEO specialist) to optimize your site.
Some interesting links if you'd like to find out more:
- What is SEO?
- SEO... as easy as ABC
- Why isn't my site at the top of Google?
Categories: search engine optimisation
Thursday, 20 October 2011
Now RIM's Blackberry service is back up and running (with the offer of $100 in Blackberry apps as conpensation), it's time to breath a sigh of relief and relax...
The launch of the new Apple iphone is an equally suitably "fruit-themed" event for digging out this brilliant comedy video, first shown on the BBC show "The One Ronnie" in 2010.
A rather disgruntled customer (we imagine Blackberry has seen a fair few these last few days!) attempts to return his purchase to the owner. We're not sure quite how many puns they've managed to squeeze into the 3 minutes; but the fruit based jokes just keep coming.
You will chuckle the next time you pick up your Blackberry, Apple or xbox...
Surely there's potential for a follow-up with the Android platforms... Gingerbread or more recently the Ice Cream Sandwich?
Categories: online marketing
Friday, 14 October 2011
However, every business is looking to stand out, and differentiate themselves from the competition. A generic template, that thousands of other companies could also be using and that doesn’t fit with your needs, just isn’t going to cut it.
First impressions are important. And for a website, this means the design. There’s a great little tool you can use to find out what visitors initial thoughts are on your site here: http://fivesecondtest.com. It really shows you how much you judge a website on its appearance! Whilst the saying “Don’t judge a book by its cover” may be true, your visitors certainly will be judging your business on your website design.
If your site doesn’t have that “wow” factor, you might end up losing all those visitors you worked so hard to find! But it’s not all about making a good impression visually – it’s also about credibility, a simple and clear navigation, and the right content in the right places. This is especially true for e-commerce sites – if your website doesn’t look credible and secure, visitors simply won’t buy from you.
Also, let’s not forget that having a great website is only a step in the journey to online success. Next comes online marketing – this is all about driving traffic to your site. And it’s here that a bespoke, “Google-friendly” website can set you apart from the crowd. A site designed especially with your business in mind will work for you, to help you on your way to that number 1 Google ranking. Such site is best done by a professional design agency in London.
If you haven’t got any budget to spend on your online presence, a template website that you create yourself might be the answer. But we don’t think so.
Your website should work for you. By this we mean that it should generate more business and generate more sales than the investment you put in. It’s not about being on line “because everyone else is”, but to win business!
Thursday, 6 October 2011
Is advertising about a battle? Where the advertiser has to fight to win?
This video, made in 2007 by Microsoft, is a clever take on the relationship between Advertisers and Consumers today. It points to the fact that in the real world, advertisers need to adapt to consumers, not the other way round.
It's a great illustration of what not to do when advertising - especially applicable in the world of Social Media, where it's all about conversation and interaction.
If you've seen it before, it's a comic reminder on how out of touch marketers can be with their consumers. If you haven't seen it, it will make you smile.
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