Thursday, 26 May 2011

Mini Facebook Website App

Art Division has just launched a new Facebook App.


The application is designed to allow Facebook to act as your own mini website. It works as a stand alone mini website, embedded into the Facebook template.

Promote your latest offers, showcase your services, add links, YouTube videos and images and present your business in manageable, bite sized chunks, which you can change through an online control panel - just as you would with your website.

Mini Facebook Website App
What you title and use each tab for is completely up to and controlled via your own CMS, meaning you can change them whenever you want.

To see the App in action, go to www.facebook.com/artdivision - make sure you 'like' our page and click on the welcome tab.


Once there, please click on the 'share' button and promote this App onto your wall - it will help us spread the word.

Thursday, 19 May 2011

Make My Logo Bigger Cream

This video is a great example of how "not to" do marketing !



Are you in need of "make my logo bigger cream"? Perhaps some "white space eliminator spray"? Or even a little "starburst spray"?

To help you choose, we've created a handy guide to help you:

Make My Logo Bigger Cream

Who is it for? Well-known brands such as Nike, Coca-Cola or Apple. These are strong brands that, can communicate using their logo alone.

Who is it not for? Small/ Medium businesses that are less well known. The power of your advertising will be in the visual and copy - not in your logo.

White Space Eliminator Spray Why use it?If you need to fit a large amount of information into a small space, and there's absolutely no way you can summarise or shorten it. Or if you’d like to increase the number of very confused internet users.   Why avoid it? If you’d like a nice, aesthetically pleasing website – where your visitors can easily navigate, and find the information they’re looking for.

Starburst Dust

Best used for: Grabbing the visitors attention, and taking them on a time-travelling adventure back to the 90s. Aim for bright, clashing colors – and if possible, flashing.

If you can’t resist: we suggest that you use an alternative product: the sunburst effect – have a look here at the potential results.





When to use it: When you’re not sure your site is getting the attention it deserves. Florescent colours are a sure way to attract attention.

Can’t pick a colour? Simply use a “rainbow” of colours and set it as the background.

Need more information on these products?
Or perhaps you’d like to be guided towards online success for all the right reasons? Give us a call : 0845 017 7525

Tuesday, 10 May 2011

Brilliant Resources for Facebook Inspiration

With the news that X Factor is now holding auditions on Facebook and Youtube, that 24% of Brits spend 3.5 hours per day on Facebook, and that 73% of Brits would rather be on Facebook than watch TV, the question for businesses is not "Shall we do Social Media?" but "When and how do we do Social Media?".

The great news? It doesn't have to be complicated.

In fact, using Art Divisions simple CMS, you can easily create and update your Facebook landing page. If you can use Microsoft word, you can use this Content Management System! It really is that simple.

Take a look at our Facebook Page to get an idea of the possibilities.

Afterwards, you'll be able to easily post updates, interact with potential and current clients and showcase your business and your products. 

Looking to get inspired? Check out the competition? Or maybe just keep up with the latest trends.

Here are our top 5 resources:

Facebook Studio
A community for marketers, creatives and fans to stay updated and discover all the latest Facebook campaigns. Share your creative ideas, and get inspired by others.

Mashable

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web technology news, plenty of “How TO” articles and coverage of the latest campaigns and trends.

We Are Social

We Are Social, a digital conversation agency, has a brilliant weekly blog piece with all the latest news in social. Filled with videos, infographics and many cool links, a great way to stay in the know.

Econsultancy

Article type blog posts covering the latest online topics, often on Social. In depth opinions, with the relevant statistics.

Marketing Week

All the latest news, information, opinions - but also trends, profiles and events in the Marketing world in the UK.

Do you have a Facebook page for your business? Share it with us in the comments ;-)

Monday, 2 May 2011

Recovering from the Google Panda Update

Before Googles Panda, or Farmer update, once you had a few high-ranking pages on your site, for subsequent new pages it was pretty easy to get them ranked too. A natural follow-on.
Now, it seems to be almost the opposite. Any pages on your website which don’t rank well (e.g. not optimised for keywords), could bring down the ranking of your whole site – especially if you have a large quantity of them.

So, if you have been affected by this algorithm change, what can you do to get back to the top? Or, if you’ve not been affected, what can you do to maintain or improve your position?

Give your site a Spring-Clean

Get rid, or rework low-quality pages – which don’t add value to the reader, have poor content or a poor ranking. These pages could be bringing down the rest of your site (especially if you have lots of them!).

Consider the lengths of the texts on the pages – do they add value to your site? If they are very short (in terms of text), Google may consider them as low quality content. This will also help in terms of link-baiting – if you have higher quality content, you will naturally attract more high quality inbound links, directing traffic to your site.

Ensure that your content is unique. This means not only checking that you haven’t published it elsewhere (e.g. avoid posting your blog both on your website and your blog site), but also that it’s not been plagiarised. As soon as you see any website copying your content, report it to Google. Google takes duplicate content very seriously – so it’s worth keeping an eye on this one.

Take a look at the navigation

Content Farms typically have very horizontal structure (meaning there are not many steps separating the pages and the main home page). Consider re-thinking, if necessary, your navigation, so that pages are grouped into subject specific sections – keep in mind your SEO strategy.

Shout about your great content!

Even if you may have some pages with lower value content, don’t stop promoting your great content! To sustain their ranking, be sure to market them on Twitter, Facebook, your e-mail newsletters, and anywhere else that is appropriate.

When you publish new content, make sure, in the same way, that you communicate on it to drive traffic to your site.

Get the SEO basics right

Ensuring you’ve got the SEO basics right will make a big difference. Even though the Google algorithm does get frequently updated, the principle has always remained the same – to source the most relevant websites with the most relevant information. Whether it’s keywords, a site map, online marketing, make sure Google can read your website and knows what it’s about!

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