Wednesday, 30 November 2011

Google Analytics in Real Life

This humorous video from Google depicts a customer attempting to purchase a loaf of bread, faced with questions such as:

- username?
- postcode?
- do you agree to the following terms and conditions?
- please prove you're human by reading the following illegible words...

The cashier then goes on to confuse matters by with an "opt out" bread insurance policy, a bewilderingly large range of prices for different delivery methods and a "time-out" mechanism.

Of course, it all sounds a bit ridiculous in a supermarket context.

So why can purchasing online be such a struggle?

Or in other words, do you find that you're attracting plenty of visitors to your site, but they're simply not purchasing?

Using Google Analytics can be a great way to find out exactly why and where you're losing them. You'll then be able to take measures to improve the purchasing process, and maximise sales.

Thursday, 24 November 2011

The Guide to Online Marketing [INFOGRAPHIC]

Online Marketing is a complex process of activities cleverly interlinked - miss one trick and you could be loosing business.
Below is a very good example of all the different online marketing options you can choose from to drive traffic to your website or landing page.

The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

Thursday, 17 November 2011

Me me me ... keeping fans engaged on Facebook

This great cartoon by Tom Fishburne illustrates how, despite having a Facebook page, some brands just don't get Social Media.

But how can you avoid talking about your company and products non-stop? What can you write about that will start a conversation and engage your fans?

1. Find the right rythym
Think about your fan base - would they like to hear from you every 15 minutes, or a little less often? You might find it's more effective to post once or twice a day, rather than bombarding them with updates every few minutes.

A recent study from Buddy Media suggests you should also consider when you post. Out of business hours and weekend posts can have higher engagement levels. The above statistics are for the retail sector.

2. Schedule time for Facebook
Set aside 5 - 10 minutes each day to post an update, and reply to any questions or comments. Customers really appreaciate it if you reply promptly to them.

3. Keep it human
Rather than copy & pasting information from your website, or press releases, be conversational, personal and above all authentic.

4. Share news & exclusive content
"Sneak peaks", just like exclusive deals, are a great way to make fans feel special. You can share photos, news, videos, or anything else that could interest your fans.

5. Encourage & reward fan participation
Start conversations that will interest your fans - ask questions and take the time to reward fans that answer. Let fans post to your wall and comment on your posts.

How do you keep your fans engaged on your Facebook page? We'd love to hear your "top tips" in the comments !

Wednesday, 9 November 2011

Make your Facebook page a mini website

Facebook is not only the biggest social networking tool of the century – it’s fast becoming the hottest way for businesses to engage with their customers, old or new...

An effective Facebook strategy will grow your business sales by putting you and your brand in front of customers you’ve never come across before. To help businesses get more out of Facebook, Art Division is proud to announce the launch of Facebook LikeIt Pages– an online tool that helps you create your own ‘mini-website’ within Facebook.

So, how can Facebook LikeIt! benefit your brand?

  • Quite simply, it’s a unique opportunity to:
  • Share your brand values and identity with your existing client base – as well as opening doors to a whole new one...
  • Showcase your work – done something you’re particularly proud of this week? Now you can share it with the world! Videos, pdfs – you name it, you can share it
  • Reach more customers by offering users juicy, exclusive content on your Facebook page  - whether that’s a video, a discount on a new product, or a freebie
  • Get precious feedback – and for free! If you please your customers, they’ll be sure to let others know what a great service they’ve received on Facebook, and may go on to share your page with hundreds of their own contacts
  • Run competitions live from your ‘mini-site’
  •  Market your products and services to a much wider audience – and for one of the lowest costs on the market!
  • Make Google like you more. Having a Facebook business page improves your search engine results massively

Can you afford not to LikeIt!?
Visit to find out more about how LikeIt! can get more fans liking your business page and to take advantage of our 7 days FREE trial. 

Join our Facebook LikeIt page to claim your 10% off as well and share your feedback.

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