Friday, 14 October 2011

Why bother with a bespoke website?

Nowadays, it's possible to buy a website "in a box" - you just choose a background colour, pop in your logo and a little text and you're ready to go. And so, if you have an extremely limited budget (you need to build it yourself), this is certainly a possibility.

However, every business is looking to stand out, and differentiate themselves from the competition. A generic template, that thousands of other companies could also be using and that doesn’t fit with your needs, just isn’t going to cut it.

First impressions are important. And for a website, this means the design. There’s a great little tool you can use to find out what visitors initial thoughts are on your site here: http://fivesecondtest.com. It really shows you how much you judge a website on its appearance! Whilst the saying “Don’t judge a book by its cover” may be true, your visitors certainly will be judging your business on your website design.

If your site doesn’t have that “wow” factor, you might end up losing all those visitors you worked so hard to find! But it’s not all about making a good impression visually – it’s also about credibility, a simple and clear navigation, and the right content in the right places. This is especially true for e-commerce sites – if your website doesn’t look credible and secure, visitors simply won’t buy from you.

Also, let’s not forget that having a great website is only a step in the journey to online success. Next comes online marketing – this is all about driving traffic to your site. And it’s here that a bespoke, “Google-friendly” website can set you apart from the crowd. A site designed especially with your business in mind will work for you, to help you on your way to that number 1 Google ranking. Such site is best done by a professional design agency in London.

If you haven’t got any budget to spend on your online presence, a template website that you create yourself might be the answer. But we don’t think so.

Your website should work for you. By this we mean that it should generate more business and generate more sales than the investment you put in. It’s not about being on line “because everyone else is”, but to win business!

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