Wednesday, 26 October 2011
What does Google think of SEO?
This video, by Matt Cutts (head of the webspam team at Google) has a taken a few minutes to dispel the myth: does Google consider SEO to be spam?
The answer = a firm no.
SEO (Search Engine Optimisation) means trying to make sure your website is well represented within search engines. And there are plenty of "white hat" techniques that Google welcomes. SEO actually helps them to return appropriate results to searchers.
A good SEO can help you to:
- ensure your pages are accessible and crawlable
- select the best keywords for your site
- focus on usability, design & improve the loading speed
- create an initial site architecture
- optimise your ROI - doing testing to see which pages are working best for you
He does go on to explain that there are people that take it too far - these are black hat techniques (hacking sites, keyword stuffing, doing "sneaky things with redirects").
Even Google admits though, that in an ideal world, we wouldn't need SEO. The search engine would naturally be able to work out exactly what you're searching for, and find the site that's best for you. But as search engines are sadly not yet as intelligent as humans, it's important to take a few simple measures (the best is to work with an SEO specialist) to optimize your site.
Some interesting links if you'd like to find out more:
- What is SEO?
- SEO... as easy as ABC
- Why isn't my site at the top of Google?
Categories: search engine optimisation
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