Thursday, 6 October 2011

Advertiser vs. Consumer

Is advertising about a battle? Where the advertiser has to fight to win?

This video, made in 2007 by Microsoft, is a clever take on the relationship between Advertisers and Consumers today. It points to the fact that in the real world, advertisers need to adapt to consumers, not the other way round.

It's a great illustration of what not to do when advertising - especially applicable in the world of Social Media, where it's all about conversation and interaction.

If you've seen it before, it's a comic reminder on how out of touch marketers can be with their consumers. If you haven't seen it, it will make you smile.

1 comment:

  1. Sometimes advertisers need to remember that they are consumers, too. Campaigns should appeal to them as a consumer, not as a philosopher or artist. Thanks for sharing that video!

    Long Island advertising agencies


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