Wednesday, 1 June 2011

Using Social Media to Increase Inbound Links

Using Social Media to Increase Inbound Links

The amount and quality of inbound links your website has plays a huge part in your ranking in Google search results. But getting others to link to your site isn’t always obvious. To get not only the quantity, but also the quality of links you’re looking for, Social Media is a great place to start.

Social Media and Link Building
However, before you even think about using Social Media to gain inbound links, consider the power of original content. After all, as we always say in online marketing, content is king. Whether you do this with small giraffes, helpful “how-to” articles or opinion blogs, this is up to you. Just remember, people will only link to your website or blog for a reason – because they think it is valuable enough to share.

Blogging

If you don’t have a blog….
Why not? Blogs are a great way to create inbound links – by writing blog pieces that link back to key pages on your website. Not only are the great SEO wise for the link creation – but they can also be a great marketing tool.
Get started! Decide whether you would like a blog internally in your site (e.g. http://www.writeaboutnow.co.uk/blog ) or externally (eg. this blog, «Mission Imbloggable » for Art Division.). Head over to our website to learn more about the power of blogging.

If you already have a blog…
Create sign-up, or email newsletter
You’ve got great content on your blog, so why not market it? For Mission Imbloggable, we send out a newsletter every 4 weeks or so, with some teasers of the last few blog posts. This is a great chance for us to touch clients or other interested subscribers – who might not otherwise have visited the blog.
Why not go a step further, and team up with a couple of other small business owners you know who write about related topics.
More visitors to your blog = more people reading your great content = more links 
Link to other blogs – or start a “round-up”
Once a week, why not write a short post with your “Top 5 Posts of the Week” or “Great blog posts” to share – not only can these recommendations be valuable to others, but can encourage discussion & debate.

Social Networks
While most social Media bookmarks (from Digg, Delicious, Reddit, or StumbleUpon for example), have no backlink value, they can still be a great way of increasing awareness about your great content. More people will read it, increasing the chances of someone writing a blog post and linking back to your blog/ website.

Link to your website & blog from your Facebook Page      
On Facebook, be sure to fill in your info page & create a unique landing page with links to your site and/or blog. Have a look here at how easy it is to update your Facebook Landing page with the Art Division CMS.

Link to others & build relationships on Twitter
 While links on Twitter may not be important in terms of backlinks, communicating and marketing your content on Twitter is a great way of getting more readers – who may then link to it elsewhere.

Youtube
When posting a video to Youtube, include a link to your website/ blog in the description. This will then show up every time someone shares your video (e.g. on Facebook).

How NOT TO try and increase your inbound links
Just like other SEO techniques, there are “black hat” versions which will definetly not help your sites ranking in the long term. These include URL directories (which can be considered content farms – definetly not good in Googles eyes) and magical “Backlink software” which will apparently generate you “thousands of inbound links in minutes”. This type of product (when it is not a scam) is not worth it – as the links created will certainly not be high quality (and could therefore lead to your site being penalized by Google).

Did you like this post? Why not link to it? ;-)
Finally, why not ask? You might have business contacts that have websites that it makes sense to link to (for example, suppliers or recommended business partners).

1 comment:

  1. Social media can also increase your traffic and conversion rate.

    ReplyDelete

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