Intels recent online marketing – “The Museum of Me” invites visitors to take a “journey of visualization that explores who I am”. Through Facebook Connect, the website creates in just seconds a visually impressive video – which takes you on a “guided tour” of your own life, through images of yourself, friends, text, links you’ve shared... In short, your life as seen through Facebook.
The simplicity with which the video is created makes you think twice about the amount of information you are sharing online.
My “Personal Brand” on Display: To Everyone
Even if you didn’t decide to share your “The Museum of Me Video” on Youtube for the www to see, leave Facebook privacy options unchecked, or indeed have your 50 closest Facebook friends tattooed on your arm , complete transparency online is no longer an option or a choice. On Facebook, this may be in the form of photos (that you may not have been “tagged” in – and are therefore unaware they are online). But elsewhere – on Twitter, or LinkedIn for example, where your aim is “to be found” – most likely by a potential recruiter, transparency is a necessity.
The concept of “personal branding” is very “à la mode” today – but really, reputation and relationships have always been a huge part in career success. It’s just that now, the internet means that it’s easier than ever before for your personal brand to be “discovered” and even marketed. For sure, your profile on the professional network LinkedIn may well form the base of your online “personal brand” – but what comes up when you Google your name? The search results = your personal brand to someone who doesn’t know you yet.
Personalising the Online Experience
So, in just a matter of seconds, Intel is able to create a fully personalized video for every single visitor. Talk about adding added value. But in this instance, we agreed to give access to the application to access our Facebook data. But this isn’t the case everywhere online. Take for example Google search results & the Facebook newsfeed – what appears is not a random selection – but based on your browsing history, location, and other factors…
Personalisation allows us to see the most relevant, useful information to us.
OK, so we all know that, however dangerous it may be, personalization is the future. There is no way back. But, just like people once thought “AOL = the internet”, today Google & Facebook together account for a huge percentage of online traffic. Imagine the power & the data available to them – not only do they have detailed, intricate personal information about us (consider not only the photos you post on Facebook – but also your browsing history on Google – the potential value this could have). Our daily "news" and information is totally dependant on their complex algorithms.
Information Sharing : The Latest News…
- The Ministry of Defence is about to launch a campaign to warn soldiers of the danger of revealing sensitive information on social networking sites.
- Facebook’s in yet another new privacy row – this time over facial recognition feature
- LinkedIn is soon to Launch a Job Application Tool –a plug-in for companies career websites – so that candidates can apply, quite simply, at the click of a button with their LinkedIn profile.