Thursday, 23 June 2011

Social Media Revolution 2011

Social Media is a Fundamental Change in the Way we Communicate - here are the statistics that prove it:

Our Top 5 Statistics:

1. 93% of marketers use social media for business.
2. If Facebook were a country it'd be the world's 3rd largest.
3. A new member joins LinkedIn every second.
4. 50% of the mobile Internet traffic in the UK is for Facebook.
5. 90% of consumers trust peer recomendations, only 14% trust advertisements.

Looking to make Social Media work for your business? Have a look at our Like It Facebook Page app - which lets you create a mini-website on Facebook.

Promote your latest offers, showcase your services, add links, YouTube videos, Flash animations and images and present your business in manageable, bite sized chunks, - all of which you can change straight through your Facebook Page. If you can use Microsoft Word, you can use our Like It Facebook Page App. Simple !

Thursday, 16 June 2011

Hey, why isn’t my site at the top of Google?

1. I want it now!
Just like other types of marketing, online or off, SEO takes time. It’s not going to produce overnight results.
An SEO can take up to 3 months to get results – and 12 months to get a return on your investment. But this all depends on how competitive your industry is. For example, to rank well in a niche with a low volume of demand, such as “chocolate flavor pizza” will take less time than a more competitive one, like “laptop repair”.

Google Search
2. … and for €0
While it all depends how competitive your industry is, SEO requires an on-going, regular investment. This could be in-house, if you have the skills available, or working with an SEO agency.

3. Research? What’s that?
One of the most frequent SEO mistakes is optimizing your site for the wrong keywords.
Research is vital. This will give you a list of the search terms that users are actually searching for. Data such as global & local search volumes along with the amount of competition will mean you optimize your site for the right keywords.
You also need to take into account the conversion rate. For example, if you rank highly for the search term “free chocolate”, this is great – but these visitors are potentially no use to you!
Use the Google Keyword Tool to get a good overall idea on keywords to aim for.

4. Required = #1 position for all searches
Sadly, it’s possible that you may never reach that #1 position for highly competitive search terms such as “insurance” or “laptop”. Even with a significant investment, there is only so much SEO can do – and you may well be wasting your money.
However, a great place to start is adding location. Just by adding your town or area to the keyword you’re aiming for, you’ll see there’s less competition. After you’ve established your site for these less competitive ones, you can move on and start targeting the more popular ones. Visitors who are looking for your product/service in a particular area are also likely to be more qualified – as they’re already in your target location.

5. Wait, I need to optimize the inside of my site?
Yes. Before you start looking outside, you need to make sure your on-site optimization is up to scratch. This makes up the base of your SEO efforts, and it’s really important to have this base securely established before moving on to the next step.
This includes page titles, meta descriptions and copy that’s optimized for your keywords for all top-level pages.
In short, onsite optimization is the most important part of SEO – so get started!

6. ……link to other sites, AND be sociable? !

To rank well, links to your site are important. Even better? Links that use your keywords as anchor text. The best way to get links is to publish great content – that will naturally attract links as people share it with their networks.
Remember, quality is more important than quantity. It’s worth more to have a small number of high-quality links than a large amount of very low-quality ones (eg. on linkfarms).

A great way to get the word out about your great content? Social Media. 
This can be through a blog, Facebook page, Twitter stream, social bookmarking sites such as Stumbleupon or Reddit…. There are so many possibilities available – the challenge is finding out where your consumers are. If they’re busy tweeting from dawn to dusk, this is where you’ll get the best results.

…. so, SEO is hard work...
But thourough research, an on-going investment, realistic objectives, on site optimisation and Social Media will set you well on your way to that #1 spot !

Monday, 13 June 2011

"The Museum of Me" - Who's Invited?

Intels recent online marketing – “The Museum of Me” invites visitors to take a “journey of visualization that explores who I am”. Through Facebook Connect, the website creates in just seconds a visually impressive video – which takes you on a “guided tour” of your own life, through images of yourself, friends, text, links you’ve shared... In short, your life as seen through Facebook.

The simplicity with which the video is created makes you think twice about the amount of information you are sharing online.

My “Personal Brand” on Display: To Everyone
Even if you didn’t decide to share your “The Museum of Me Video” on Youtube for the www to see, leave Facebook privacy options unchecked, or indeed have your 50 closest Facebook friends tattooed on your arm , complete transparency online is no longer an option or a choice. On Facebook, this may be in the form of photos (that you may not have been “tagged” in – and are therefore unaware they are online). But elsewhere – on Twitter, or LinkedIn for example, where your aim is “to be found” – most likely by a potential recruiter, transparency is a necessity.

The concept of “personal branding” is very “à la mode” today – but really, reputation and relationships have always been a huge part in career success. It’s just that now, the internet means that it’s easier than ever before for your personal brand to be “discovered” and even marketed. For sure, your profile on the professional network LinkedIn may well form the base of your online “personal brand” – but what comes up when you Google your name? The search results = your personal brand to someone who doesn’t know you yet.

Personalising the Online Experience
So, in just a matter of seconds, Intel is able to create a fully personalized video for every single visitor. Talk about adding added value. But in this instance, we agreed to give access to the application to access our Facebook data. But this isn’t the case everywhere online.  Take for example Google search results & the Facebook newsfeed – what appears is not a random selection – but based on your browsing history, location, and other factors…
Personalisation allows us to see the most relevant, useful information to us.

OK, so we all know that, however dangerous it may be, personalization is the future. There is no way back. But, just like people once thought “AOL = the internet”, today Google & Facebook together account for a huge percentage of online traffic. Imagine the power & the data available to them – not only do they have detailed, intricate personal information about us (consider not only the photos you post on Facebook – but also your browsing history on Google – the potential value this could have). Our daily "news" and information is totally dependant on their complex algorithms.

Information Sharing : The Latest News…

- The Ministry of Defence is about to launch a campaign to warn soldiers of the danger of revealing sensitive information on social networking sites.
- Facebook’s in yet another new privacy row – this time over facial recognition feature
- LinkedIn is soon to Launch a Job Application Tool –a plug-in for companies career websites – so that candidates can apply, quite simply, at the click of a button with their LinkedIn profile.

Wednesday, 1 June 2011

Using Social Media to Increase Inbound Links

Using Social Media to Increase Inbound Links

The amount and quality of inbound links your website has plays a huge part in your ranking in Google search results. But getting others to link to your site isn’t always obvious. To get not only the quantity, but also the quality of links you’re looking for, Social Media is a great place to start.

Social Media and Link Building
However, before you even think about using Social Media to gain inbound links, consider the power of original content. After all, as we always say in online marketing, content is king. Whether you do this with small giraffes, helpful “how-to” articles or opinion blogs, this is up to you. Just remember, people will only link to your website or blog for a reason – because they think it is valuable enough to share.


If you don’t have a blog….
Why not? Blogs are a great way to create inbound links – by writing blog pieces that link back to key pages on your website. Not only are the great SEO wise for the link creation – but they can also be a great marketing tool.
Get started! Decide whether you would like a blog internally in your site (e.g. ) or externally (eg. this blog, «Mission Imbloggable » for Art Division.). Head over to our website to learn more about the power of blogging.

If you already have a blog…
Create sign-up, or email newsletter
You’ve got great content on your blog, so why not market it? For Mission Imbloggable, we send out a newsletter every 4 weeks or so, with some teasers of the last few blog posts. This is a great chance for us to touch clients or other interested subscribers – who might not otherwise have visited the blog.
Why not go a step further, and team up with a couple of other small business owners you know who write about related topics.
More visitors to your blog = more people reading your great content = more links 
Link to other blogs – or start a “round-up”
Once a week, why not write a short post with your “Top 5 Posts of the Week” or “Great blog posts” to share – not only can these recommendations be valuable to others, but can encourage discussion & debate.

Social Networks
While most social Media bookmarks (from Digg, Delicious, Reddit, or StumbleUpon for example), have no backlink value, they can still be a great way of increasing awareness about your great content. More people will read it, increasing the chances of someone writing a blog post and linking back to your blog/ website.

Link to your website & blog from your Facebook Page      
On Facebook, be sure to fill in your info page & create a unique landing page with links to your site and/or blog. Have a look here at how easy it is to update your Facebook Landing page with the Art Division CMS.

Link to others & build relationships on Twitter
 While links on Twitter may not be important in terms of backlinks, communicating and marketing your content on Twitter is a great way of getting more readers – who may then link to it elsewhere.

When posting a video to Youtube, include a link to your website/ blog in the description. This will then show up every time someone shares your video (e.g. on Facebook).

How NOT TO try and increase your inbound links
Just like other SEO techniques, there are “black hat” versions which will definetly not help your sites ranking in the long term. These include URL directories (which can be considered content farms – definetly not good in Googles eyes) and magical “Backlink software” which will apparently generate you “thousands of inbound links in minutes”. This type of product (when it is not a scam) is not worth it – as the links created will certainly not be high quality (and could therefore lead to your site being penalized by Google).

Did you like this post? Why not link to it? ;-)
Finally, why not ask? You might have business contacts that have websites that it makes sense to link to (for example, suppliers or recommended business partners).

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