Wednesday, 20 April 2011

Top 5 Corporate Viral Videos

How do you make a noise about your company online? Get inspired by these great viral videos.

1 – Evian  (BETC Euro RSCG)

It's been 2 years since the famous Roller Babies - and Evian is now back, with a new campaign - still centered on youth.
Just as in the "flip-books" we loved as children, this "stop-motion" film has already gone viral - released worldwide just under a week ago.
The site is a great example of the power of social - you can upload your own clip of yourself dancing, for it to be added to the Evian video - with the aim of making "the longest music video ever" !

2 - T-Mobile (Saatchi & Saatchi)

Following their previous viral Flashmob success, this spoof dance video of the Royal Wedding  is great timing. WHat's more, it is to be released exclusively online.
Rather worrying reading the forums though - with some Americans believing it was indeed the real ceremony !

3 - Smart Water

This parody of the "typical viral video" contains pupppies, dancing babies, rainbows... all the much needed ingrediants of an online hit, apparently. Pretty funny, but will it be getting views in a few months time? We're not so sure...

4 - Innocent Lipdup

What can we say? Perhaps this video might not make you go out and buy a smoothie - but this is surely employer branding at its best. This fun, light-hearted video gives us an insight into the innocent culture.

5 - Sound of Music Flashmob

Of the many hundreds of Flashmobs on Youtube, this one, inside the Central Station Antwerp stands out. A promotion stunt for a Belgian television programme, involving apparently just 2 rehearsals for the 200 dancers involved.

Wednesday, 13 April 2011

How to Optimise your Facebook Updates

By Kathryn Richards

We all know that having a presence on Facebook alone isn’t enough. Indeed, the number of fans you have might not even count for much. It’s all about the interaction and buzz created !
Have you considered how often you pop up in your fans newsfeed (on their homepage)? If your status update doesn’t appear here, it’s unlikely your fans will see it, never mind click on it.

Rather like Google, the Facebook algorithm for generating the news feed is a well kept secret.

Here’s what Facebook have to say about it:
The News Feed algorithm bases this on a few factors: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).
So, what can you do to optimise your updates, to give them a better chance of popping up on your fans newsfeed?

As always in SEO, content is king !
Of course, afterwards, you need to aim for as many “likes” as possible, and to get some interaction going. Don’t forget that if a fan comments or clicks "like" on a post on your page, it will also appear on their profiles (and therefore potentially their friends’ news feeds too).

Here are our top 3 tips:

1/ If you’re uploading pics, it’s better to upload a select few photos, with comments rather than a million at once. 

2/ Ask a question, and when you get an answer, say thanks!

3/ Share great content elsewhere on the net but keep it personal - don’t hesitate to share your opinion. This is a great place to share your company values and give your fans a little insight into your business.

4/ Create an eye catching 'like' landing page and a 'welcome' page, which tells your followers more about your business.

Facebook App

Don't know where to start? We can help.
Art Division has just launched a new Facebook app which links to our Foundation CMS so you can update your 'like' pages within seconds, straight from your CMS control panel. Click here to learn more.  

Thursday, 7 April 2011

LinkedIn Reaches 100 Million Members

Just a couple of weeks ago, LinkedIn announced that it had reached 100 million members. The site is currently adding 1 million members p/ week - so if your business isn't present, why not?
Not quite got the hang of the basics? Find out more about LinkedIn here.
We love this cool infographic they've released to mark this landmark figure:

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