Monday, 7 February 2011

How to Optimise your Website - Part 2: Top 5 SEO Actions

by Kathryn Richards
1. Keywords

Keywords are essential to attract the right type of visitors to your website. A keyword is a word or phrase that you wish to be found for in Search Engine results.

How to Optimise your Website - Part 2
Choosing the right keywords for your site can really make the difference between Page 1 and page 10 Google results. So while there are some great free tools around (like the Google keyword tool) – it’s wise to get an input from professionals – who with professional tools can help you weigh up the quantity of searches and the competition.

It's also a great idea to take the most important pages in your website (for example, your 5 main product lines), and select individually for each one the keywords you would like it to rank for.

Action 1 : carefully select 2/3 keywords for each page on your website

2. Optimised Copy using h1, h2, p, …

Optimising your copy involves making sure the keywords chosen in action 1 are present in the text on your website. Bear in mind that Google will consider headings more important than the text in the main body – take advantage of this by using your keywords here!

Of course, there is definitely a limit – your text, above all, must be readable, and convey the information and tone you are looking for. Stuffing your text full of your chosen keywords is not the idea! But, within reason, it’s important to ensure your text does include your keywords.

Powerful and optimised copy can really transform the performance of your website. Not only does the text need to convey information, guide your visitors through the site, but it also needs to keep Google in mind.

Action 2: Create Powerful, Optimised copy, making use of headers

3. Meta data

Meta Data is information hidden inside the website which lets the search engines know what it is about.

Meta Data involves keywords too! Meta Data consists of :

Page Title: This is the string of words that sit at the top of a web browser and, in windows explorer, are written in white font on the blue browser bar. Page Titles are one of the most important factors the search engines will use to assess relevance and establish a ranking.

Description: The meta description is most often displayed under the first line of each search result. So even if it is not so important from a ranking point of view, it is essential to get this right to get the traffic. After all, even if your site is on the first page of results, the description plays a huge part in click-throughs.

Keywords: Yes, another chance to use those keywords you so thoughtfully selected earlier!

Action 3: Take care to complete the Meta Data individually for each major page

4. Sitemap

A site map is a list of the pages you have on your website – it is important so users can easily navigate through your website. From an SEO perspective, it’s essential an XML sitemap is submitted to Google (so they know how many pages on your domain they can index).

Action 4: Submit your sitemap to Google.

5. Analytics Code

Analytics code allows you to access the all-important visitor statistics for your webpage. Google Analytics (a free product) is the most commonly used. You can see how visitors have arrived at your website (e.g. from a linking site, from Google…), which pages they are visiting, how long they have spent on them, and lots more…

Action 5: Set up your Google Analytics account.


3 comments:

  1. I totally agree, choosing the right keywords is key to a successful SEO - it's not all about the high volume of searches, it's also about the level of competition: can you get on page 1 for a specific phrase and who are you up against - i.e. is your competition too strong to beat.

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  2. Very true! Often adding the location can make a huge difference. Would def recommend using the Google keywords tool - it gives you a a great starting point to see the quantity of searches for specific keywords/ phrases and an idea of how competitive they are.

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  3. I like how you explained the concept of making all three important factors in SEO work - the title, the description, the keywords. It's correct that among these, the keywords are of utmost importance. Take advantage of it by putting it in the title. And even though description is the least important in rankings, it is actually what leads the searchers to click on your site. Getting all three right is putting your website in the right position in search engines. seo reseller

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