Wednesday, 21 December 2011

The Greatest Geek Gifts for 2011

Looking for a last minute gift for your designer, developer or marketer friend/ colleague/ friendly neighbour? We've rounded up the best the net has to offer...


1. Pacman Clock 
This retro clock will be sure to brighten up your office or home !

2. Control Z Necklace
Ever wanted to press "Control Z" in real life? This necklace is for you. Although unfortunately it doesn't work quite the same in real life as in Photoshop...


3. Mug with biscuit holder
How could a cup of tea possibly get any better? If it came with biscuits, of course !


4. I know... html
Looking for the perfect present for a developer or programmer? This "I know HTML (How to Meet Ladies)" t-shirt could be the answer.


5. How web design goes straight to hell... the poster
A great poster by Oatmeal showing, step-by-step, how an excellent web design becomes a "horrible abomination".


6. Mirror book Air
A present for the geekette... a pocket mirror suspiciously similar to the mac book air...


7. Like Dislike
Perhaps you have a friend who "works" on Facebook all day? A community manager or social media marketer? These "Like" and "Dislike" stamps could be the perfect gift!

8. Scrabble fridge magnets
It's time to take word-play on the fridge to the next level with these scrabble magnets, with double word and triple letter scores.


9. On/ Off Mug
Do you have a college, that simply doesn't function without coffee? This mug is very smart, turning from "off" to "on" when filled with a hot drink.


10. Rubix cube mug
This retro mug is sure to bring a smile to anyone's face... whether it is practical to drink out of a square mug, well, that's another question !

Wednesday, 7 December 2011

5 Great Sites for your Tea Break

Looking for some light entertainment on your tea break? We've rounded up some of the greatest sites on the web for you to waste 10 minutes on enjoy after working so hard all day.

Warning : high quantity of cats inside !

1. teaandkittens



For the removal of stress in office environments. Each time you refresh the page you're provided with a fresh mug of tea and some new kittens.



An eclectic collection of movie stills, these images are captivating... Who knew it was possible for an animated GIF to be beautiful?



This is an advent calender with a difference! Every day reveals a new and exciting dance from Lewis and Luke. Potentially the best dancers. Ever.

4.webuyanycat


Ever wondered how much your cat is worth? After answering a dozen or so random questions, and uploading an image of your precious mog, webuyanycat will tell you to the nearest penny the value of your cat.




The age old question. When is it nearly the weekend? Is it on Thursday morning? Or perhaps not until Friday evening. This website provides the definitive answer.

What are your favourite sites? Let us know in the comments here, or over on Facebook.

Wednesday, 30 November 2011

Google Analytics in Real Life




This humorous video from Google depicts a customer attempting to purchase a loaf of bread, faced with questions such as:

- username?
- postcode?
- do you agree to the following terms and conditions?
- please prove you're human by reading the following illegible words...

The cashier then goes on to confuse matters by with an "opt out" bread insurance policy, a bewilderingly large range of prices for different delivery methods and a "time-out" mechanism.

Of course, it all sounds a bit ridiculous in a supermarket context.

So why can purchasing online be such a struggle?

Or in other words, do you find that you're attracting plenty of visitors to your site, but they're simply not purchasing?

Using Google Analytics can be a great way to find out exactly why and where you're losing them. You'll then be able to take measures to improve the purchasing process, and maximise sales.

Thursday, 24 November 2011

The Guide to Online Marketing [INFOGRAPHIC]

Online Marketing is a complex process of activities cleverly interlinked - miss one trick and you could be loosing business.
Below is a very good example of all the different online marketing options you can choose from to drive traffic to your website or landing page.

The Noob Guide to Online Marketing - Infographic
Unbounce – The DIY Landing Page Platform

Thursday, 17 November 2011

Me me me ... keeping fans engaged on Facebook



This great cartoon by Tom Fishburne illustrates how, despite having a Facebook page, some brands just don't get Social Media.

But how can you avoid talking about your company and products non-stop? What can you write about that will start a conversation and engage your fans?

1. Find the right rythym
Think about your fan base - would they like to hear from you every 15 minutes, or a little less often? You might find it's more effective to post once or twice a day, rather than bombarding them with updates every few minutes.


A recent study from Buddy Media suggests you should also consider when you post. Out of business hours and weekend posts can have higher engagement levels. The above statistics are for the retail sector.

2. Schedule time for Facebook
Set aside 5 - 10 minutes each day to post an update, and reply to any questions or comments. Customers really appreaciate it if you reply promptly to them.

3. Keep it human
Rather than copy & pasting information from your website, or press releases, be conversational, personal and above all authentic.

4. Share news & exclusive content
"Sneak peaks", just like exclusive deals, are a great way to make fans feel special. You can share photos, news, videos, or anything else that could interest your fans.

5. Encourage & reward fan participation
Start conversations that will interest your fans - ask questions and take the time to reward fans that answer. Let fans post to your wall and comment on your posts.

How do you keep your fans engaged on your Facebook page? We'd love to hear your "top tips" in the comments !

Wednesday, 9 November 2011

Make your Facebook page a mini website

Facebook is not only the biggest social networking tool of the century – it’s fast becoming the hottest way for businesses to engage with their customers, old or new...

An effective Facebook strategy will grow your business sales by putting you and your brand in front of customers you’ve never come across before. To help businesses get more out of Facebook, Art Division is proud to announce the launch of Facebook LikeIt Pages– an online tool that helps you create your own ‘mini-website’ within Facebook.

So, how can Facebook LikeIt! benefit your brand?

  • Quite simply, it’s a unique opportunity to:
  • Share your brand values and identity with your existing client base – as well as opening doors to a whole new one...
  • Showcase your work – done something you’re particularly proud of this week? Now you can share it with the world! Videos, pdfs – you name it, you can share it
  • Reach more customers by offering users juicy, exclusive content on your Facebook page  - whether that’s a video, a discount on a new product, or a freebie
  • Get precious feedback – and for free! If you please your customers, they’ll be sure to let others know what a great service they’ve received on Facebook, and may go on to share your page with hundreds of their own contacts
  • Run competitions live from your ‘mini-site’
  •  Market your products and services to a much wider audience – and for one of the lowest costs on the market!
  • Make Google like you more. Having a Facebook business page improves your search engine results massively

Can you afford not to LikeIt!?
Visit www.facebooklikeitpages.com to find out more about how LikeIt! can get more fans liking your business page and to take advantage of our 7 days FREE trial. 

Join our Facebook LikeIt page to claim your 10% off as well and share your feedback.

Wednesday, 26 October 2011

What does Google think of SEO?



This video, by Matt Cutts (head of the webspam team at Google) has a taken a few minutes to dispel the myth: does Google consider SEO to be spam?

The answer = a firm no.

SEO (Search Engine Optimisation) means trying to make sure your website is well represented within search engines. And there are plenty of "white hat" techniques that Google welcomes. SEO actually helps them to return appropriate results to searchers.

A good SEO can help you to:
- ensure your pages are accessible and crawlable
- select the best keywords for your site
- focus on usability, design & improve the loading speed
- create an initial site architecture
- optimise your ROI - doing testing to see which pages are working best for you

He does go on to explain that there are people that take it too far - these are black hat techniques (hacking sites, keyword stuffing, doing "sneaky things with redirects").

Even Google admits though, that in an ideal world, we wouldn't need SEO. The search engine would naturally be able to work out exactly what you're searching for, and find the site that's best for you. But as search engines are sadly not yet as intelligent as humans, it's important to take a few simple measures (the best is to work with an SEO specialist) to optimize your site.

Some interesting links if you'd like to find out more:
- What is SEO?
- SEO... as easy as ABC 
- Why isn't my site at the top of Google?

Thursday, 20 October 2011

My Blackberry Is Not Working!



Now RIM's Blackberry service is back up and running (with the offer of $100 in Blackberry apps as conpensation), it's time to breath a sigh of relief and relax...

The launch of the new Apple iphone is an equally suitably "fruit-themed" event for digging out this brilliant comedy video, first shown on the BBC show "The One Ronnie" in 2010.

A rather disgruntled customer (we imagine Blackberry has seen a fair few these last few days!) attempts to return his purchase to the owner. We're not sure quite how many puns they've managed to squeeze into the 3 minutes; but the fruit based jokes just keep coming.

You will chuckle the next time you pick up your Blackberry, Apple or xbox...

Surely there's potential for a follow-up with the Android platforms... Gingerbread or more recently the Ice Cream Sandwich?

Friday, 14 October 2011

Why bother with a bespoke website?

Nowadays, it's possible to buy a website "in a box" - you just choose a background colour, pop in your logo and a little text and you're ready to go. And so, if you have an extremely limited budget (you need to build it yourself), this is certainly a possibility.

However, every business is looking to stand out, and differentiate themselves from the competition. A generic template, that thousands of other companies could also be using and that doesn’t fit with your needs, just isn’t going to cut it.

First impressions are important. And for a website, this means the design. There’s a great little tool you can use to find out what visitors initial thoughts are on your site here: http://fivesecondtest.com. It really shows you how much you judge a website on its appearance! Whilst the saying “Don’t judge a book by its cover” may be true, your visitors certainly will be judging your business on your website design.

If your site doesn’t have that “wow” factor, you might end up losing all those visitors you worked so hard to find! But it’s not all about making a good impression visually – it’s also about credibility, a simple and clear navigation, and the right content in the right places. This is especially true for e-commerce sites – if your website doesn’t look credible and secure, visitors simply won’t buy from you.

Also, let’s not forget that having a great website is only a step in the journey to online success. Next comes online marketing – this is all about driving traffic to your site. And it’s here that a bespoke, “Google-friendly” website can set you apart from the crowd. A site designed especially with your business in mind will work for you, to help you on your way to that number 1 Google ranking. Such site is best done by a professional design agency in London.

If you haven’t got any budget to spend on your online presence, a template website that you create yourself might be the answer. But we don’t think so.

Your website should work for you. By this we mean that it should generate more business and generate more sales than the investment you put in. It’s not about being on line “because everyone else is”, but to win business!

Thursday, 6 October 2011

Advertiser vs. Consumer



Is advertising about a battle? Where the advertiser has to fight to win?

This video, made in 2007 by Microsoft, is a clever take on the relationship between Advertisers and Consumers today. It points to the fact that in the real world, advertisers need to adapt to consumers, not the other way round.

It's a great illustration of what not to do when advertising - especially applicable in the world of Social Media, where it's all about conversation and interaction.

If you've seen it before, it's a comic reminder on how out of touch marketers can be with their consumers. If you haven't seen it, it will make you smile.

Friday, 30 September 2011

Social Media Around The World 2011



This beautiful presentation is the result of a survey done by Insites Consulting; amongst over 9,000 consumers in 35 counties about their social media usage.

Some interesting statistics:
- people don't just use Facebook: in Europe the average person joins 1.9 social networks
- the average Facebook session lasts 37 mins
- more than 50% of Social Network users are connected to brands
- 58% of Facebook users log in at least daily
- 42% have had a conversation with a brand via social networks

The interesting part?
60% don't want any new social networks, and 93% is happy with what they have and won't increase or decrease. So, what does this mean for Google+ ? When it removed the invite-only feature last week, membership increased  by 30%, taking it to over 40 million members. While this may seem a lot, it's still tiny compared to Facebooks 750 million strong base.

We're thinking that the role the +1 button has to play in SEO will be a huge part in determining the success of Google+. And with the news that brand pages are coming soon (at the moment it's just open to individuals), perhaps we won't have to wait too long to find out!

Friday, 23 September 2011

The History of the Internet [INFOGRAPHIC]

We've come a very long way since 1996 !

It's hard to imagine that just 15 years ago, we had to wait 30 seconds for each page to load, flashing bright coloured gifs were the norm and the concept of white space hadn't yet been invented.

In 1996, advertising was pushing out "AOL keywords" at the end of TV spots - rather similarly to the "Find us on Facebook" logos we are bombarded with today. Sifting through old web pages using the WayBack machine reminds us how excited we were to discover animated dancing cats, or that we could look at the weather forecast online. That is, in the brief 30 minutes you used the internet per month - as remember, it was tying up the phone line and you were paying by the hour.

Today, it's the battle of the social networks. Just yesterday, Google+ opened its gates to the masses - and the battle is on between Facebook (who is rolling out updates quicker than you can update your status) and the online super-power that is Google.

What will happen in the next 15 years? Where will we be in 2026? Answers on a postcard please!

Wednesday, 14 September 2011

Je t'aime Paris: Successful Online Marketing



This campaign from EF languages, illustrates beautifully the concept "content is king" for online marketing.

Yes, we know. SEO professionals love repeating the mantra-like phrase "Content is King". But it's not an exageration to say that quality content is key to online success. Contrary to popular belief, this doesn't mean an article vaguely related to your industry full to bursting with keywords (this wouldn't fit the "quality" part!). It's something that people will find of value. On a small scale this could be an article with handy hints and tips, a tutorial, or an opinion piece. Or with a larger budget, a short film, comic strip, infographic or even an online service.

This film, one of a set comissioned by EF Language schools, was launched in 2010. It consisted of 4 short films, shot in London, Paris, Barcelona and Beijing, to entice viewers to "live the language" and "make you want to pack your bags". The combination of beautiful typography and playful visuals capture perfectly the emotions of being young and learning a foreign language in a new city.

It's not a story of small business success (EF has around 400 schools in 50 countries), but it certainly is an inspiring one. These quirky and artistic films were not backed by any impressive media budget - it was in the blogosphere and Social Media that they caught on and created a "buzz".

It's all about the campaign, not the platform. The beauty of these films is that they are essentially a "stand alone" product. We're not bombarded by "Like us on Facebook" and "Follow us on Twitter" messages at the end - as after all the aim is to increase sales of language course bookings. A handy link under the video invites viewers to "order a free brochure".

Could this be the future of online marketing? After all, in terms of SEO, EF languages doesn't rank on the 1st page of Google results for the competitive search term "language school abroad". But the Paris video alone has over 200,000 views on Youtube. Social Media means that it's possible to successfully market products through innovative ways - if you're ready to be creative that is!

Wednesday, 7 September 2011

The Impact of Google+ on SEO

We've been gripped by Google+ here at Art Division!

Mostly because Google+ is so much more than a competitor to Facebook. It could, and probably will  transform the SEO world and the way we do online marketing. It means the search engine giant is placing a higher importance on social signals than ever before.

Up to now we've seen the integration of Twitter real-time results in the search results - and of course,  the value of links from blogs and other social sites such as Facebook. But since the end of June and the launch of Google+, we've been seeing sure signs that the future of SEO is social...

The +1 button

The +1 button on Google+ (the equivalent of the Facebook "like") is a social indicator of how valued a webpage is. The reason it's a bigger deal than Facebooks "likes"? Because Google can interpret these +1's in its search algorithms.

So, for example, if your blog has been shared many times by users on Google+, it could rank higher than another with zero "+1's". After all, it makes sense. You want to visit the sites, blogs or content that other people find valuable - not the ones that an automated algorithm (however good it is) thinks you might like. If there's a restaurant with many positive reviews (or signs of approval such as visitors using the "+1" button, you're likely to choose this one).

Eventually, search will be completely social. Instead of having to rely on the opinions of strangers (let's face it, we're all a little sceptical about those 5 star reviews sometimes), or even an automated search engine, in the results page will be the reccomendations of your friends and colleagues. Just as it would be in real life, it's the people around you - your network - or indeed your "circles" that you would go to for advice.

Google+ user profiles 

Google+ lets you set up Google Authorship - this means you can link up articles or posts to your Google+ profile. This creates many possibilities for personal branding - and to provide exposure for yourself as an author.

The greatly awaited Google Brand Pages... 
Even following the confusion and deletion of many branded or "non-personal"pages back in July, it's safe to say that businesses can't wait for branded pages to be released. Better search opportunities (as naturally we're expecting the search engine giant to give more importance to it's own social platform), integration with Google Analytics and a cleaner design.... It will also be interesting to see how the pages will tie into other Google products - such as Google Places for example.

Looking forward...
Google is certainly a late entrant to the Social Network market. But we reckon the potential synergies with other Google products such as Search, Google Places, Picasa Web Albums, Youtube, Gmail, mean that this new Social Network will prove a force to be reckoned with.

Google+ is not yet open up to the public (still invite only for the moment!), and there's no sign of the business pages. For now? We suggest you add the Google+ button to your site or blog- it can only help your search engine rankings. And we'll keep you updated when the social network is open to everyone.

To find out more about our SEO company London, visit our website or add your comment below:

Wednesday, 31 August 2011

Brilliantly Creative Job Applications

This post on creative job applications has been one of our most popular ever, so we've recently added part II, with more on the subject. Check it out.

In the past year, LinkedIn received about 85,000 job applications and Facebook around 250,000. With the job market becoming more and more competitive, candidates need to go that extra distance to get to the interview stage in the application process. This means, certainly in the creative or online industries, your standard 2 page CV in 12 point Times New Roman just won't cut it.

Here are some of the applications that have caught our attention - for all the right reasons! Reaching out to employers in innovative new ways, showcasing your experience, creating a buzz just like you would for a marketing campaign, these methods are exciting and inspiring.

1. www.Googlepleasehire.me
Mathew Epstein (the guy with the moustache) is certainly keen on getting employed by Google. So much so he's created a digital marketing campaign, investing over $3,000. His website, cleverly designed to mirror Googles own, is filled with persuasive copy.... and many images of him in a James Bond Suit with a moustache.
He has now got a job... but is it with Google? All will be revealed on Friday, over on his blog.
"Armed only with a mustache and online marketing savvy, one man has set forth on an epic quest to land a job at Google. That man’s name is Matthew Epstein"



2. Innovative use of QR code
This custom QR code resume scored the author an internship at a Communications Agency. It consists of a QR code printed on the mouth of a face (on the back of the paper) - which a video from the candidate.... a speaking C.V, if you will!



3. Smart use of Google Adwords
This video is a little dated now - but the concept is so original it's still a great watch. Looking to catch the attention of creative directors at top ad agencies, Alec Brownstein created the "Google Job Experiment". Realising that top directors are probabley going to be Googling themselves, to find out what people are saying about them... an idea was born. He then bought ads pointing to his online CV- using the directors names as the keywords. The result? Many interviews and 2 job offers at top NYC agencies.



4. An e-commerce store selling....interviews?!
Mike Freeman, in his search for a job at Shopify, set up an e-commerce store as part of his cunning application. The product? An interview with himself - offering great free extras: "a firm handshake", "limited edition business card" and "Resume hard copies".  Praised as "the best resume it has ever received" by Shopify, yes, he got the job.


5. The "C.V.I.V"
That's Curriculam Vitae Interactive Video. Graeme Anthony ditched his paper CV and instead created this fun, interactive video. Described by Robin Grant from We Are Social as "possibly the best job application, ever", Graeme did indeed go on to find a perfect job!




Once you've found that perfect job at that great company, make sure you continue with online marketing that makes an impact. The team at Art Division can help with that.

Thursday, 25 August 2011

Google Shakes Up Sitelinks for Brands: Tips & Advice

Last week, Google announced a change in the way sitelinks are displayed. Now, up to 12 links can be displayed on brand searches. According to Google, displaying more results allows visitors to quickly navigate to the section of the website they're looking for.

Here is the result for Art Division:
It certainly lets you dominate the search results - but only if you have that #1 ranking!

How have sitelinks evolved?
Launched in 2006, sitelinks are pages inside your site that Google displays for searches for your brand name - which are shown underneath your main result (normally your homepage). Once a single row of 4 links, they then evolved into 2 rows of up to 6 links.

From 2009, sitelinks were introduced to PPC Ads - which allowed advertisers to create more rich, targeted adds, driving more profitable traffic.

So, will all sites get extended sitelinks?
In short, no. The sites which currently have expanded listings: are older, and have a high level of traffic, a large amount of content and a deep navigational structure.
It also depends on the brand name. If there are multiple businesses with the same (or very similar) names, Google will not show such an extended listing for any (e.g. penguin where it is unclear what you are searching for, compared to penguin books).

How does Google select the specific sitelinks?
The process is completely automated. From Google:
"We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them."
It is possible for site owners to remove specific site links for specific search queries via Google Webmaster.

What does it mean for business websites?
If you are benefitting from the new sitelink display, you can expect:
- more targeted traffic: with optimised sitelinks, you can potentially push visitors to specific sections of your site - for example to your bestsellers or "offer of the month". But don't expect more traffic - visitors already searching for a specific brand will click on a listing regardless of the size.
- reputation management: with your result taking up more space, it pushes any other results further down on the page. The other results might even be managed by you - for example your Facebook or Twitter pages. This allows you to be even more in control of the results displayed.

If your business search engine result has not changed:
- don't panic! Remember, this update is only for brand searches - visitors typing your company name into Google. This means they're already looking for you - and will click on your website regardless of the way the result is displayed.
- keep up the SEO work to ensure you get/keep that #1 result spot. Generally, it is easier to get a good result for your brand name (such as "Art Division" or "Tescos") than a broader searches like "graphic designer London" or "new toaster". Your need to be optimising your site for your brand name (the easiest way is to take the domain name of your company e.g. www.yourcompany.co.uk), and also for keywords/ phrases chosen with the help of an SEO specialist-  that reflect your business.

How to benefit from the new sitelink display?
- site architecture & design: the possibility of having up to 12 sitelinks displayed means that site architecture becomes more important than ever, as for site design. By using Googles Webmaster tools and considering how and which pages to optimise, you can influence which pages are displayed.
- control which sitelinks appear: blocking sites you don't want to appear is easily done using the Google Webmaster tool. But what about those you do want to emphasise? Have a look in analytics at your top landing pages (or perhaps those which generate the most sales or sign ups), and build on them by growing the inbound links to these pages. This means there's more chance they'll be displayed.
- PPC competitor brand bidding: as the new sitelink display means the top result takes up a large amount of space, it means that visitors see less alternatives (as the lower ranking results are further down the page). This could mean that the clickthrough rates of ads on branded searches increases.

For more help with your online marketing, feel free to contact us at Art division, http://www.artdivision.co.uk/.

Wednesday, 17 August 2011

Top Web Trends

1. Google is EVERYWHERE !
The launch of Google Plus has been subject to huge debate, but what about: their recent purchase of Motorola, launch of boutiques.com (to you help "you find and discover fashion goods through a collection of boutiques curated by taste-makers"),  Google web fonts, prize.org... the list goes on. This report on Googles monopolistic position online makes for interesting reading.
This funny video about making the decision between Facebook and Google+ reminds us just how much Google already controls our online browsing, with the tagline "Google. Don't fight it."



2. Social Media, going for location
Sure, it was start-ups such as FourSquare, Gowalla that made location based promotions a success in 2010 -  but now it seems like it will benefit the bigger players such as Facebook, Google and Groupon. Facebook Places is proving a powerful marketing tool for small and large businesses alike, through favourite places leaderboards, discounts for checkins and creating event-specific places.
It remains important on Google to claim your local business listing, as these can impact localised search results.


3. Web design for tactile screens
Just as green is the new black, touch is the new mouse. For over 20 years, humans used the practical keyboard and mouse to interact with computers. And indeed, many still do. But with millions of users now embracing new touch-screen platforms - such as iPhone, iPad or Android, it becomes important that your website is optimised for them. This could be in terms of icon size, page layout and efficient display of information.

4. Blogging IS BACK !
With the boom of microblogging and social networks, blogs seem to have been put on the backburner. Some website owners mistakenly believed that blogs were for the sole purpose of SEO - rather than a credible communication channel. Luckily, many seem to be realising the real power of blogging - and extensions (such as the Wordpress extension that makes a blog "mobile ready" ) mean that it's possible to satisfy the search, social and communication demands - without forgetting the true purpose of a blog!
Here is a look back at some of our favourite blogs.

5. Your life in the cloud*
With a growing amount of software available online (such as Salesforce.com, or Microsoft Office 365), why bother install and run your own servers? The "software as a service" concept often means a low ongoing cost, rather than a one-off payment.
The Centre of Economics and Business Research suggests that cloud computing could even "generate over €763 billion [or $1.2 trillion] of cumulative economic benefits over the period 2010 to 2015" for the UK, France, Germany Italy & Spain, as well as over 2.3 million new jobs.

Dropbox is currently replacing USB keys - could your digital life soon be found in the cloud?
* What is cloud computing?
6. Typography
A trend from 2010, and still growing. We're seeing more and more minimalistic sites, using large, bold paragraphs of text, giving the impression of a glossy brochure. Let's not forget the new upmarket digital magazines and literature applications for iPad, that have also been making full use the range of visual techniques. The launch of the 2011 Web Font Awards is excpected soon ( check out the video below). In the meantime, check out the Dmig5 or  Quipsologies sites.



7. The time for 3D is now
Arguably one of the most exciting developments in the world of performing arts, is the increasing popularity of 3D. Leading to the critical aclaim and box office success of Avatar by James Cameron, high definition television, and futuristic video games effects.

All requiring? 3D glasses. Just like this website (by digital agency Numiko), which we think may be the start of many to come. Built entirely in Flash, offering also an HTML version, the quality of the "illusion" is impressive.

Visit it now. But don't forget your glasses ;-)


8. The end of IE6?
With IE9 released earlier this year, everyone (including Microsoft!) is hoping to see the end of IE6. However,   currently used by 9.7% of the world, and with numerous public sectors depending on it (due to Windows 2000), it's possible it might just be around for a little longer...


If you have any questions, talk to our London web designers or just add your comment below.

Monday, 15 August 2011

World Bank Research Proves the Power of Blogs

A recent article from the World Bank has put the power of blogging firmly back on the map. Blog posts are shown as fuelling downloads and views of academic papers.

Senior economists studied the link between blog posts mentioning specific papers, to the amount of downloads of these papers. As to be expected, each time the papers were mentioned on a blog (such as Freakonomics, Marginal Revolution or Krugman), the amount of downloads peaked.

For example, when Freakonomics blogs about a paper:


So, evidently blog mentions have a positive impact on downloads. But more precisely, is it possible to measure the relationship between blog posts and downloads & abstract views?

The answer = yes.

By studying 94 papers that were linked to by 6 blogs, the study lead to the following results:

- blogging about a paper leads to a huge increase in downloads and abstract views in the same month the post was published (between 70 to 450, depending on the nature of the blogs readership).

- while the increase in downloads is massive, in % terms of the blogs readership, it is very small. The author suggests that just 1 - 2% of readers of the most popular blogs click through to see the paper - although with more specialised, research- focused blogs, this increases to around 4%.

Do you blog for business? Pleasure? Does it bring you the results you're looking for? Let us know in the comments.

Wednesday, 3 August 2011

Our Favourite Social Media Jokes

The sun has finally come out in London! To celebrate, here are some of the posts that have made us chuckle while browsing the web recently. Time to get in the summer mood...

[IMAGES]

The Internet helps us be more productive
Facebook is...
In the next 20 years..

The future of Facebook?

The 1st tweet?

Friday, 29 July 2011

How Getting Social Can Win You Business

A Twitter stream, Facebook Page, company Blog, an offer on Groupon… there is so much choice for businesses when devising their online strategy. Over 50% of businesses now have a website. But there is still lots of confusion and reluctance when it comes to Social Media.

The top reason given? “It doesn’t generate any direct sales”.

It’s true; you won’t get hundreds of sales overnight. Creating and updating a blog or Facebook page does take an initial investment and on-going work.

But a Social Media strategy can, and will win you business.

Here’s how:

Search Results
Social Media (be it a YouTube channel, or even a Wikipedia page…) can help you as a company improve your Google results. Your presence on other sites, especially those considered “high quality” by Google, generates important links back to your main company website. These inbound links will improve your position in search engine rankings. Don’t forget, that your pages on some Social Networks (such as Facebook) will be indexed by Google and even appear in search results. A great way to maximise your appearance in results – the more page 1 rankings you can get, the better.

Brand Management
90% of consumers trust peer recommendations, only 14% trust advertisements.  As consumer review sites like Yelp gain in popularity, brand “e-reputation” becomes important. Social media can be used as a tool to find and build relationships with customers. It’s an opportunity to turn a bad experience into a good one. Also, having positive content (whether it is reviews, comments, conversations…) about your company online is important. It means that when someone searches for you, they’re less likely to find negative comments.

Relationships
Social Media offers an opportunity to network – important for small businesses, where a significant amount of leads come from referrals. We like Innocents viewpoint on this: “We like conversations, because they’re two way and if they’re good, you learn stuff. Basically, if there’s a new way in which our drinkers want to communicate with us, then we’ll get involved.”

Brand Awareness
By getting involved in conversations, creating & sharing content and engaging with potential customers, you’re letting your visitors (and/or fans) know, time and time again, that you exist! Not only that you exist, but that you’re listening. Not only can you build awareness, but also credibility.

Feedback & Innovation
Getting feedback on your products (and in real-time) alone is valuable. Social Media gives you a place to discuss – with potentially some of your most loyal customers – what they think about your brand or products. If you have a presence, they’ll have the conversation with you. If you’re not there, they’ll have it without you.


For your Social Media strategy, it’s important to define your objectives right from the beginning, and the platform that suits you. Objectives could be: building awareness, marketing a new product or creating a space for conversations. Deciding on the platform that suits you? This will be based on your company’s specific needs. Just remember, it’s better to be in one place and do it well – than try to be everywhere!

Wednesday, 20 July 2011

Digital for Real Life

The world of marketing is changing. Companies are no longer bombarding us with messages, but offering much more - a service, great content, quality advice....

Here are some examples of how digital utility is merging with our day-to-day lives. And it goes a lot further than a flashy new App, or Facebook giveaway. This is how digital can almost seamlessly integrate with tasks we already do, implanting itself in our lifes as if it was always there.

Virtual Supermarket in the Underground
This is a great example of how digital can almost seamlessly integrate with our day-to-day lives. In South Korea, Tesco noticed that the population had minimal time and motivation to go shopping - and that they spent a lot of time in the metro. The idea then came to transform the underground platforms into real supermarket isles - but wait, not REAL supermarket isles. The products are laid out just like in a regular supermarket - but with QR codes to order the products. Once ordered (via Smartphone), orders are delivered in just a few hours to the customers home.
An invention that not only worked for the business - but ultimately, provided a service for the consumer.



Bus Stop USB Charging Ports
To highlight the "energy boosting" properties of Vitaminwater, the company installed USB ports on bus stops in 4 US cities. While waiting for the bus, passengers could charge their iPod, Smartphone or iPad. 
So while it might not be the latest technology - it's digital, and certainly providing consumers with added value.


"Real Life" Farmville
Invest in "MyFarm", and you can (almost!) become a real farmer.The concept is based on social games such as Farmville on Facebook, where you can create a virtual farm, grow crops and help fellow farmers.
The aim of "MyFarm" is, by "bringing this concept to life", to create a community of 10 000 "farmers", who have each donated £30, who will vote on major decisions every month on the farm.
This initiative highlights the growing need from gamers to "give meaning" to the virtual world - it's no longer new and exciting - but needs something "more".




The future? 
Take a look at Flowing Datas "Data Life of the Future" with some mind-boggling but almost believable predictions - of data that "will intertwine with your day-to-day like threads in a fabric". Or watch "A Day Made of Glass" - with over 14 milllion views,  this life where "touch" makes everything possible somehow doesn't seem too far away !

Thursday, 14 July 2011

Art Division & Hugh Grant

A brand new website launched by Visual.ly allows the creation of Infographics and data visualizations in seconds.
They help communicate complex ideas in a clear, compact and creative way, taking deep data and presenting it in visual shorthand.

Here is how Art Division scores against Hugh Grant:

Wednesday, 6 July 2011

SEO … as easy as ABC

… well, almost !

The world of SEO often seems very confusing – with constant updates and new details – that are easy to get bogged down with.

But it’s important to remember – SEO is based on some general, simple principles to help users find the exact content they’re looking for.

We love this great table from Search Engine Land which summarizes perfectly all the major SEO ranking factors.

(click on the image to see the large PDF version)


On the Page  factors are those that you can control directly. For example, the content (e.g. the text on the pages), the html (Title tags, Page Descriptions and Headers) and the architecture (e.g. how easily can the search engines crawl your site?)…

Off the Page are factors that you may influence, but can’t control entirely. These include inbound links (here quality is more important than quantity), social (your reputation on social networks), trust (the authority of the page) and personal (based on the individuals browsing history or search terms).

Violations are “spam” or “black hat” techniques that need to be avoided at all costs – as they are very likely to be penalised by Search Engines. For example, link stuffing or cloaking certain content from Search Engines.

Blocking can also be harmful for rankings – if users block your site from their results.

Monday, 4 July 2011

Art Division is 10 years old this month!

Happy Birthday Art Division!
We are very proud to be celebrating 10 years in business.


The business was incorporated on the 11 July 2001 and started from a small shed in Carshalton, Surrey.
For 10 years we have designed and developed over 10,000 web pages, developed over 250 CMS websites, we have promoted and ranked over 10,000 key phrases on page 1 of Google, designed and developed over 1000 e-newsletters and written over 1,700 articles and web pages across the web.

10 years anniversary
Of course we would not have done it without our clients. So a BIG thank you to everyone who has and especially those who still are using our services.

To celebrate 10 years in business we have put together several anniversary offers available throughout July 2011:

1. Test how Web Savvy you are by taking our quiz: http://www.artdivision.co.uk/websavvy. If you answer 10 questions correctly you can win a great prize!
2. We recently launched a New Mini Facebook Website App. Check it out. Every 10th new client who registers in July will get the start up pack set up absolutely free!
3. Register with our email marketing tool Write About Now and get 10% off the monthly fee for 10 months.
4. Most of our business comes through referrals, that's how we have managed to make it to 10 years. So if you know anyone who needs a new website, please pass us their name and if this results into business for every £1000 they spend with us we will send you a bottle of wine. The more they spend, the more you drink!

Thursday, 23 June 2011

Social Media Revolution 2011

Social Media is a Fundamental Change in the Way we Communicate - here are the statistics that prove it:



Our Top 5 Statistics:

1. 93% of marketers use social media for business.
2. If Facebook were a country it'd be the world's 3rd largest.
3. A new member joins LinkedIn every second.
4. 50% of the mobile Internet traffic in the UK is for Facebook.
5. 90% of consumers trust peer recomendations, only 14% trust advertisements.

Looking to make Social Media work for your business? Have a look at our Like It Facebook Page app - which lets you create a mini-website on Facebook.

Promote your latest offers, showcase your services, add links, YouTube videos, Flash animations and images and present your business in manageable, bite sized chunks, - all of which you can change straight through your Facebook Page. If you can use Microsoft Word, you can use our Like It Facebook Page App. Simple !

Thursday, 16 June 2011

Hey, why isn’t my site at the top of Google?

1. I want it now!
Just like other types of marketing, online or off, SEO takes time. It’s not going to produce overnight results.
An SEO can take up to 3 months to get results – and 12 months to get a return on your investment. But this all depends on how competitive your industry is. For example, to rank well in a niche with a low volume of demand, such as “chocolate flavor pizza” will take less time than a more competitive one, like “laptop repair”.

Google Search
2. … and for €0
While it all depends how competitive your industry is, SEO requires an on-going, regular investment. This could be in-house, if you have the skills available, or working with an SEO agency.

3. Research? What’s that?
One of the most frequent SEO mistakes is optimizing your site for the wrong keywords.
Research is vital. This will give you a list of the search terms that users are actually searching for. Data such as global & local search volumes along with the amount of competition will mean you optimize your site for the right keywords.
You also need to take into account the conversion rate. For example, if you rank highly for the search term “free chocolate”, this is great – but these visitors are potentially no use to you!
Use the Google Keyword Tool to get a good overall idea on keywords to aim for.

4. Required = #1 position for all searches
Sadly, it’s possible that you may never reach that #1 position for highly competitive search terms such as “insurance” or “laptop”. Even with a significant investment, there is only so much SEO can do – and you may well be wasting your money.
However, a great place to start is adding location. Just by adding your town or area to the keyword you’re aiming for, you’ll see there’s less competition. After you’ve established your site for these less competitive ones, you can move on and start targeting the more popular ones. Visitors who are looking for your product/service in a particular area are also likely to be more qualified – as they’re already in your target location.

5. Wait, I need to optimize the inside of my site?
Yes. Before you start looking outside, you need to make sure your on-site optimization is up to scratch. This makes up the base of your SEO efforts, and it’s really important to have this base securely established before moving on to the next step.
This includes page titles, meta descriptions and copy that’s optimized for your keywords for all top-level pages.
In short, onsite optimization is the most important part of SEO – so get started!


6. ……link to other sites, AND be sociable? !

To rank well, links to your site are important. Even better? Links that use your keywords as anchor text. The best way to get links is to publish great content – that will naturally attract links as people share it with their networks.
Remember, quality is more important than quantity. It’s worth more to have a small number of high-quality links than a large amount of very low-quality ones (eg. on linkfarms).

A great way to get the word out about your great content? Social Media. 
This can be through a blog, Facebook page, Twitter stream, social bookmarking sites such as Stumbleupon or Reddit…. There are so many possibilities available – the challenge is finding out where your consumers are. If they’re busy tweeting from dawn to dusk, this is where you’ll get the best results.

…. so, SEO is hard work...
But thourough research, an on-going investment, realistic objectives, on site optimisation and Social Media will set you well on your way to that #1 spot !

Monday, 13 June 2011

"The Museum of Me" - Who's Invited?





Intels recent online marketing – “The Museum of Me” invites visitors to take a “journey of visualization that explores who I am”. Through Facebook Connect, the website creates in just seconds a visually impressive video – which takes you on a “guided tour” of your own life, through images of yourself, friends, text, links you’ve shared... In short, your life as seen through Facebook.

The simplicity with which the video is created makes you think twice about the amount of information you are sharing online.

My “Personal Brand” on Display: To Everyone
Even if you didn’t decide to share your “The Museum of Me Video” on Youtube for the www to see, leave Facebook privacy options unchecked, or indeed have your 50 closest Facebook friends tattooed on your arm , complete transparency online is no longer an option or a choice. On Facebook, this may be in the form of photos (that you may not have been “tagged” in – and are therefore unaware they are online). But elsewhere – on Twitter, or LinkedIn for example, where your aim is “to be found” – most likely by a potential recruiter, transparency is a necessity.

The concept of “personal branding” is very “à la mode” today – but really, reputation and relationships have always been a huge part in career success. It’s just that now, the internet means that it’s easier than ever before for your personal brand to be “discovered” and even marketed. For sure, your profile on the professional network LinkedIn may well form the base of your online “personal brand” – but what comes up when you Google your name? The search results = your personal brand to someone who doesn’t know you yet.

Personalising the Online Experience
So, in just a matter of seconds, Intel is able to create a fully personalized video for every single visitor. Talk about adding added value. But in this instance, we agreed to give access to the application to access our Facebook data. But this isn’t the case everywhere online.  Take for example Google search results & the Facebook newsfeed – what appears is not a random selection – but based on your browsing history, location, and other factors…
Personalisation allows us to see the most relevant, useful information to us.

OK, so we all know that, however dangerous it may be, personalization is the future. There is no way back. But, just like people once thought “AOL = the internet”, today Google & Facebook together account for a huge percentage of online traffic. Imagine the power & the data available to them – not only do they have detailed, intricate personal information about us (consider not only the photos you post on Facebook – but also your browsing history on Google – the potential value this could have). Our daily "news" and information is totally dependant on their complex algorithms.

Information Sharing : The Latest News…

- The Ministry of Defence is about to launch a campaign to warn soldiers of the danger of revealing sensitive information on social networking sites.
- Facebook’s in yet another new privacy row – this time over facial recognition feature
- LinkedIn is soon to Launch a Job Application Tool –a plug-in for companies career websites – so that candidates can apply, quite simply, at the click of a button with their LinkedIn profile.



Wednesday, 1 June 2011

Using Social Media to Increase Inbound Links

Using Social Media to Increase Inbound Links

The amount and quality of inbound links your website has plays a huge part in your ranking in Google search results. But getting others to link to your site isn’t always obvious. To get not only the quantity, but also the quality of links you’re looking for, Social Media is a great place to start.

Social Media and Link Building
However, before you even think about using Social Media to gain inbound links, consider the power of original content. After all, as we always say in online marketing, content is king. Whether you do this with small giraffes, helpful “how-to” articles or opinion blogs, this is up to you. Just remember, people will only link to your website or blog for a reason – because they think it is valuable enough to share.

Blogging

If you don’t have a blog….
Why not? Blogs are a great way to create inbound links – by writing blog pieces that link back to key pages on your website. Not only are the great SEO wise for the link creation – but they can also be a great marketing tool.
Get started! Decide whether you would like a blog internally in your site (e.g. http://www.writeaboutnow.co.uk/blog ) or externally (eg. this blog, «Mission Imbloggable » for Art Division.). Head over to our website to learn more about the power of blogging.

If you already have a blog…
Create sign-up, or email newsletter
You’ve got great content on your blog, so why not market it? For Mission Imbloggable, we send out a newsletter every 4 weeks or so, with some teasers of the last few blog posts. This is a great chance for us to touch clients or other interested subscribers – who might not otherwise have visited the blog.
Why not go a step further, and team up with a couple of other small business owners you know who write about related topics.
More visitors to your blog = more people reading your great content = more links 
Link to other blogs – or start a “round-up”
Once a week, why not write a short post with your “Top 5 Posts of the Week” or “Great blog posts” to share – not only can these recommendations be valuable to others, but can encourage discussion & debate.

Social Networks
While most social Media bookmarks (from Digg, Delicious, Reddit, or StumbleUpon for example), have no backlink value, they can still be a great way of increasing awareness about your great content. More people will read it, increasing the chances of someone writing a blog post and linking back to your blog/ website.

Link to your website & blog from your Facebook Page      
On Facebook, be sure to fill in your info page & create a unique landing page with links to your site and/or blog. Have a look here at how easy it is to update your Facebook Landing page with the Art Division CMS.

Link to others & build relationships on Twitter
 While links on Twitter may not be important in terms of backlinks, communicating and marketing your content on Twitter is a great way of getting more readers – who may then link to it elsewhere.

Youtube
When posting a video to Youtube, include a link to your website/ blog in the description. This will then show up every time someone shares your video (e.g. on Facebook).

How NOT TO try and increase your inbound links
Just like other SEO techniques, there are “black hat” versions which will definetly not help your sites ranking in the long term. These include URL directories (which can be considered content farms – definetly not good in Googles eyes) and magical “Backlink software” which will apparently generate you “thousands of inbound links in minutes”. This type of product (when it is not a scam) is not worth it – as the links created will certainly not be high quality (and could therefore lead to your site being penalized by Google).

Did you like this post? Why not link to it? ;-)
Finally, why not ask? You might have business contacts that have websites that it makes sense to link to (for example, suppliers or recommended business partners).

Thursday, 26 May 2011

Mini Facebook Website App

Art Division has just launched a new Facebook App.


The application is designed to allow Facebook to act as your own mini website. It works as a stand alone mini website, embedded into the Facebook template.

Promote your latest offers, showcase your services, add links, YouTube videos and images and present your business in manageable, bite sized chunks, which you can change through an online control panel - just as you would with your website.

Mini Facebook Website App
What you title and use each tab for is completely up to and controlled via your own CMS, meaning you can change them whenever you want.

To see the App in action, go to www.facebook.com/artdivision - make sure you 'like' our page and click on the welcome tab.


Once there, please click on the 'share' button and promote this App onto your wall - it will help us spread the word.

Thursday, 19 May 2011

Make My Logo Bigger Cream

This video is a great example of how "not to" do marketing !



Are you in need of "make my logo bigger cream"? Perhaps some "white space eliminator spray"? Or even a little "starburst spray"?

To help you choose, we've created a handy guide to help you:

Make My Logo Bigger Cream

Who is it for? Well-known brands such as Nike, Coca-Cola or Apple. These are strong brands that, can communicate using their logo alone.

Who is it not for? Small/ Medium businesses that are less well known. The power of your advertising will be in the visual and copy - not in your logo.

White Space Eliminator Spray Why use it?If you need to fit a large amount of information into a small space, and there's absolutely no way you can summarise or shorten it. Or if you’d like to increase the number of very confused internet users.   Why avoid it? If you’d like a nice, aesthetically pleasing website – where your visitors can easily navigate, and find the information they’re looking for.

Starburst Dust

Best used for: Grabbing the visitors attention, and taking them on a time-travelling adventure back to the 90s. Aim for bright, clashing colors – and if possible, flashing.

If you can’t resist: we suggest that you use an alternative product: the sunburst effect – have a look here at the potential results.





When to use it: When you’re not sure your site is getting the attention it deserves. Florescent colours are a sure way to attract attention.

Can’t pick a colour? Simply use a “rainbow” of colours and set it as the background.

Need more information on these products?
Or perhaps you’d like to be guided towards online success for all the right reasons? Give us a call : 0845 017 7525

Tuesday, 10 May 2011

Brilliant Resources for Facebook Inspiration

With the news that X Factor is now holding auditions on Facebook and Youtube, that 24% of Brits spend 3.5 hours per day on Facebook, and that 73% of Brits would rather be on Facebook than watch TV, the question for businesses is not "Shall we do Social Media?" but "When and how do we do Social Media?".

The great news? It doesn't have to be complicated.

In fact, using Art Divisions simple CMS, you can easily create and update your Facebook landing page. If you can use Microsoft word, you can use this Content Management System! It really is that simple.

Take a look at our Facebook Page to get an idea of the possibilities.

Afterwards, you'll be able to easily post updates, interact with potential and current clients and showcase your business and your products. 

Looking to get inspired? Check out the competition? Or maybe just keep up with the latest trends.

Here are our top 5 resources:

Facebook Studio
A community for marketers, creatives and fans to stay updated and discover all the latest Facebook campaigns. Share your creative ideas, and get inspired by others.

Mashable

Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web technology news, plenty of “How TO” articles and coverage of the latest campaigns and trends.

We Are Social

We Are Social, a digital conversation agency, has a brilliant weekly blog piece with all the latest news in social. Filled with videos, infographics and many cool links, a great way to stay in the know.

Econsultancy

Article type blog posts covering the latest online topics, often on Social. In depth opinions, with the relevant statistics.

Marketing Week

All the latest news, information, opinions - but also trends, profiles and events in the Marketing world in the UK.

Do you have a Facebook page for your business? Share it with us in the comments ;-)

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