Your company website is the most obvious place to display testimonials. Of course, the more specific they are, the better.
1 - “I enjoyed working with Art Division” A happy client.
Option 2 is clearly better here as we, as potential clients, understand not only why it was a good experience – but the specific reasons. Giving a full name, company, and a photo when possible all add to the credibility and value of the testimonial. Of course, check first with the client their permission to publish their comments.
Consider not only having a page especially for testimonials, but also weaving them through the site – for example in a side bar - to catch the readers’ eye. Details are important, but they do need to be readable - keep them to 5 lines or so when possible. If you have a very long testimonial, break it up and use different parts in different places over your site.
Taking it further
A testimonial could be for example a twitter feed managed by an employee or group of connected employees – leading to real social media success. It gives potential clients an “insight” into your company – the chance to get to know a little about you and your culture.
Elsewhere, it could be a review of your product or service on your Google places entry – here is displayed not only reviews that clients have left specifically on Google places, but also a selection of reviews on your company from around the web. When you do a Google search for your industry in your geographical location e.g. “my industry + town”, do you like what you find?
We haven’t stopped hearing about the power of video this year – why not add video testimonials to your youtube channel or company website? Videos give that much more credibility than a short paragraph of text.
Testimonials can be considered the most powerful type of marketing copy – how will you integrate them into your online presence?