Wednesday, 15 December 2010

LinkedIn: The Best of Web Video

by Kathryn Richards

LinkedIn has currently over 80 million members, and is considered the world’s largest business network.

Not yet convinced of the opportunities LinkedIn can offer you? Or maybe you have a profile but want to maximise your use – getting introduced to great contacts, expanding your network and building up an impressive online resume – backed up by references, connections and an impressive profile.

Here’s our summary of the best videos on the web to help you with this. Any other videos that should be on this list? Let us know!


Why Join LinkedIn?
Before we even start, watch this video which really explains the power of LinkedIn and your motivation to join.




What is LinkedIn?
The best place to start, as you would expect, is LinkedIns own channel on YouTube. It’s also a great example of business use of YouTube! It has lots of helpful videos, with tips and how-tos.
This video takes you through the basic functionalities of LinkedIn, in simple English.




To Search for a New Job
This video explains simply how to make the most of your second degree contacts – which are likely to be the people that can help you the most in your search.




How to optimise your profile for SEO
Let’s not forget – your profile on Linkedin is an important part of your own, personal web presence. Do you like what you find when you Google your name? Well, having an up to date, completed Linkedin profile is an important step on the way.




LinkedIn Groups
Groups can be based on industry, alumni or professional networks. They’re a great opportunity to share and get involved in discussions with like-minded professionals. Some of the largest groups have hundreds of thousands of members -but be sure not to overlook smaller, localised groups which may in fact offer you better networking opportunities.




Ready to take the next step in LinkedIn? We've already done the hard work for you - here are some great resources to help you on your way:

7 Ways to Get More Out of LinkedIn - Mashable
Where's Waldo? Getting found on LinkedIn - Marketing Profs
10 ways to get ahead on LinkedIn - Econsultancy

Finally, read here about how we successfully used LinkedIn to recruit a new member of the Art Division team back in September and also here to Art Division on LinkedIn

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