Monday, 1 November 2010

Google Indexing : Let the search engine spiders come and play!

by Kathryn Richards

So. You’ve got a shiny new website.

I know, I don’t need to convince you of the importance of being found at the top of Google.

You’re already aware that 50% of users click on the first organic link to appear, and that just 23% of users will click-through to the 2nd page of results.

You’ve had the help of an SEO expert, and your site is full of interesting, relevant, search-engine friendly text, nicely littered with carefully selected keywords and broken up into titles and paragraphs. You’ve done all your Meta Data, given your images alt tags, and, naturally, have designed your site to be user-friendly.

You’ve submitted your site for indexing by Google, uploaded your site map through Google webmaster tools and added your business to Google Places.

The spiders should be racing here, no?

Not so fast.

Google indexes sites by sending out spiders - robots which crawl through the internet, grabbing content from sites and adding it to the search engine indexes. Most sites take at least 2 - 4 weeks to get indexed by Google (want to check? Type in “site:myURLname” to Google to find out how many and which pages of your site Google has indexed).

So, how can you speed up this process, and get the spiders to your site faster?

The answer = link to your website. Where? Wherever you like that’s online. This could be your blog, an online directory, another website.

Spiders can only follow links from one page or site to another. This means that the amount of links to your site (inbound links) is super important. This will give the spiders a path to your site – meaning there’s much more chance they’ll come across it on their travels.

3 top tips for linking to your website:

1. Google places almost all importance on the 1st link in a page
2. Choose keywords specific to your website
3. Make sure the links point to nice fresh content

Want to check how many inbound links you have to your site? Find out by typing in "links:mysiteurl" to Google.

Good luck – happy linking!

1 comment:

  1. That's right. Building links to different websites pointing to your business domain can put you on a higher position in search engine results.


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