Most small to medium sized enterprises nowadays have some sort of web presence, however, if you look deeper into their web strategy (if there is one), some companies are just hoping for customers to place orders because of the information seen on their website.
There is no secret formula to make your website an overnight success but good SEO (Search Engine Optimisation) can certainly help. SEO incorporates a number of techniques that can be used to help make your website more visible in the search engines.
If your site is managed and optimised using the right keywords (which can help differentiate your business online) then results should follow.
Here are some tips to help you get more from your website:
1) Check how good your current SEO is by going to: http://www.seobrowser.com. Input your url in the search box and see the results for yourself.
2) Optimise every page title. This is a crucial part of on-page optimisation and it’s amazing how many website’s don’t get this part right.
3) Ensure that your site has links that work and that your home page is as Java script free as possible.
4) Time and age are very important factors online. Google uses measurements such as domain age and in-bound links to help it to asses a website’s authority.
5) Google loves fresh, new content. Why not introduce a blog to your website and write relevant content and update it on a regular basis.
6) Keywords: I find it amazing how many companies spend thousands of pounds on a website and use generic keywords like ‘business consultant’, ‘fast food supplier’, ‘plumber’, ‘electrician’, etc. Using those words may be relevant to your business but it will take you a long time to get found and you may never achieve a page 1 ranking in Google – for keywords like this it is just so competitive!
For example, the word ‘plumber’ will retrieve almost 10 million results; ‘plumber Purley’ will retrieve 33,000 hits. When attempting to get to the much coveted top 3 or 4 positions in Google you have to give yourself a realistic opportunity to do so in a time frame that will work for you and your business. You can find out how popular certain keywords are by visiting: Google's AdWords tool.
7) Once you have decided on your keywords be consistent. Use them across titles, h tags, your page copy and alt tags (but don’t be tempted to over do it – Google may consider it spam!)
Remember, above all your website should be targeting your human visitors. Ask yourself what is it you want them to do when landing on your site? Is it to purchase? Learn? Recommend?
Peter Gerlach helps companies, business owners and individuals to build successful and lasting organisations through practical, hands on sales and revenue development strategies.