Tuesday, 24 August 2010

The purpose of blogging for business

By Jon Paget

I saw this image and thought of the Where's Wally books I grew up with. Try as you might, it's difficult to pick out any one individual unless they're wearing a crass red and white stripey top - and even then it's tough!

This is how businesses can feel when trying to stand out online. There are so many 'me too' competitors it's hard to stand out.

I was asked this morning about the benefits of businesses blogging. I gave almost exactly the same answer as I did when asked the same question last week; it depends.

It depends on who you are, who your clients/target audience are, what's the topic, what's the strategy, how much time you can dedicate to it...the list goes on.

I am often surprised by the way things can just arrive in front of you just when you need it. Take the article I'm about to share with you. It's one of the most concise articles I've read in terms of how to generate leads from your blog - one of the most important elements in deciding whether to undertake any marketing activity should be whether it will generate leads or not.

Let me know what you think of the article and whether you have anything to add!

A B2B Guide for Blogging Lead Generation

Happy blogging.

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