I first downloaded the foursquare app for my phone several months ago (I'd been told it was the new facebook emerging in 2010) - but it wasn't long before I'd got bored with it and considered it to be one of the many flash in the pan platforms that come and go.
The fact I'm writing this blog post several months later would suggest otherwise...
So, what is Foursquare?
Simply put it's a location based social media platform that encourages users to check in when they visit certain landmarks (which includes pubs, sports clubs, famous places and an ever increasing number of restaurants).
Once checked-in you can leave hints and tips for others to see when they log-in and for each check-in you score points.
OK, but what's the point of Foursquare?
Good question! This is what I struggled with. Social platforms after all are based on their communities. Foursquare currently only has around 1 million users and, with many of those in the U.S, chances are your community on foursquare will be pretty small. This being the case, scoring more and more points seems, well, pointless...
But, one of the best things about Foursquare is the ability to link it with your other profiles on facebook or twitter.
What's the attraction for business?
It's still very early to be definitive about this, but the cafe in my example benefited from being on foursquare...
Earlier this month I checked-in to a cafe near London Bridge (which I'd found by using the Foursquare app). This, having flashed up on my facebook page, led to a couple of friends of mine joining me. And, because of its ability to add comments to each check in, I was able to raise positive awareness to everyone on my facebook profile.
With the Co-founder of Foursquare, Dennis Crowley, being courted by all and sundry (Google, facebook and twitter to name a few) it seems as though Foursqaure is worth taking a second look at.