Wednesday, 12 May 2010

Google Adds Speed To Search Rankings

By Kate Richards

Google’s mission aims at nothing less than “to organise the world’s information and make it universally accessible and useful”. Last week, they added another factor to their complex ranking algorithm: speed.

And why not - it makes perfect sense. Fast websites make their users happy as they don’t have to wait around for the content to load.

Most people clued up to latest web design will tell you that the days of slow loading flash or animation sites are over. Research keeps telling us we have less than 10 seconds to impress each visitor that lands on our homepage - why would you therefore risk wasting this time on something that doesn't add value to your visitors (there are a handful of exceptions).

Having a speedy website (along with lots of interesting, original content, of course!) is not only going to help your ranking, but also create happier users and potential clients.

But don’t panic! This change will only effect under 1% of search queries- let's not forget, Google takes into account over 200 factors when generating search rankings.

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