By Jon Paget
I've just found this article on Marketing Week which provides some great example case studies for how-to and how not-to when using social media for business. The in-depth article 'Bringing your brand back from the brink' focusing on the ability to respond quickly to your target market and customers, particularly in times of crisis.
Some of the very top brand names identified here, not to mention the top agencies, just go to show that despite the explosion of social media over the last 18 months, there are still many businesses without a proper understanding of how it can truly add value to a business' marketing mix.
I agree with what the report identifies regarding a lack of understanding when it comes to allocating time for research and strategy. However, I wouldn't go along with everything the report says. For instance:
"While many companies are using networks such as Twitter and Facebook for marketing purposes, many are forgetting that they are real-time tools, vital in times of managing a crisis."
Forgetting they're a real time tool? How can a business simply forget?! Ultimately these tools are centred on real time collaboration and communication and it's the principal reason they're popular. The fact that social media is not being used correctly suggests a lack of understanding, training and education - nothing else.
Anyway, take a look at the report and let me know what you think - Brining your brand back from the brink
Here is our pick of the week: we recommend the creative design agency BergHind Josep.
Designers are extremely busy people. Fact. Not only do they have to make time to find inspiration for their next project, manage feedb...
Now that you’re done with your latest, greatest project for your blog or social media, you feel that you’re ready to share it with the ...
Thanks to Jackie Barrie for this guest post, extracted from her new book: ‘The Little Fish Guide to Writing Your own Website.’ Follow t...
Twitter is often associated with celebrities sending personal gossip or friends posting photos of parties. But the social media mic...
Alt tags (or alternative text tags) are used to describe images that are used on a web page. They're used for a number of reasons,...