Apart from the old favourites, ‘Pay-Per-Click’ and ‘SEO’, the word now is ‘Social Networking’, which in its simplest term allows you to make yourself heard. But how do you start?
Think of what your business has to offer then start writing about it. Your readers will stick around for constantly updated content, so spend some time letting them know about what you provide and why they should buy from you.
If you have spent some time perfecting your article, you will now be thinking of where to post it, after all, you need to publish it somewhere! You can start with your own website, perhaps add a newsroom to it but if you don’t have a content management system, or your knowledge of HTML is not up to scratch, you may want to consider publishing your articles on what’s called a Blog.
Blogs are articles published in a manner in which the reader can also post comments too, so if your article is interesting, even controversial, people can respond to them, and maybe start a debate, generating an interest. Furthermore, blogs have their own search engines, so you might end up being found by two means; either by your website or your blog.
If you are unable to create a blog in-house, you can use tools like Word Press and Blogger.com (like the one you are reading now). What’s better, they are free, very popular and easy to use.
Last but not least, you need to make your articles more widely available. But until search engines find them, your articles will remain without an audience. This is the point where social networking sites can help and you can also start posting your articles with those websites also.
There are lots of websites now that offer ‘Social Networking’ however each has its own way of doing things, so the first step is to take a look at each one to what they offer and see if they will suit your needs. For example:
- Twitter.com, who let your followers know what you are talking about
- Digg.com, and
- StumbleUpon.com – which will make both your blog and website noticed
Finally, keep the quality and quantity of output consistent and in time you will notice a steady increase in their interest. After all, you don’t want a sudden rush that soon leaves you forgotten, do you?
Want more information or help, visit www.artdivision.co.uk