Tuesday, 3 February 2009

Updating your website – why do it?

There are 2 fundamental marketing tools each business needs to have; a business card and a website. Whereas a business card doesn’t change, unless the contact details do, websites provide the latest updates within the business and therefore should be maintained and updated on a regular basis.

If you aren’t tech-savvy, updating your website with new content, whether personal or products related, used to be a chore. Until recently, you had to either contact the site developer to update the content, call the IT team for help, or purchase a complicated and intimidating piece of software.

Today, thanks to a simple Content Management System (CMS) designed for novices, you can maintain your own website from any computer with an internet connection within minutes. This system gives people with no programming experience or knowledge the ability to alter a website as easily as editing a Word document.
Why update my website?

There are many reasons why every business should refresh their content on a regular basis. Here are some:
  1. To provide the latest information on the services and products offered
  2. To educate the reader
  3. To improve the search engine ranking for selected phrases
  4. To encourage sales
  5. To encourage stickiness and increase repeat visits
  6. To build trust
  7. To promote competency and express an opinion or point of view
Not every website has pages which can be updated regularly due to their content. If your website is one of them, you should consider adding modules such as ‘news’, ‘case studies’ or ‘events’, which can be updated with fresh and relevant content.

Those sections allow businesses to add new content on a regular basis, even if the services and products themselves have not changed. This will improve your page ranking and increase your repeat visits and with that, your sales. Or if you don’t have a CMS and can’t update your website in-house, creating a blog or RSS feed and linking to them is a must.

If you already have a website, but not one you can freely update, this can be added as a bolt on.

For more information of CMS’ and other modules you can update yourself, please visit www.artdivision.co.uk

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