Friday, 6 February 2009

RSS feeds – what’s in it for me?

RSS are data streams that keep you updated with the latest news from all your favourite websites without actually having to keep visiting them. However, using a feed your computer can tell when these websites have been updated and will let you know when updates are available.

RSS solves a problem for people who regularly use the web. It allows you to keep informed by retrieving just the latest content from the websites you are interested in. Saving the reader time by not needing to visit each site individually, RSS also ensures privacy as users will not need to join a mail list, as needed for newsletters. The number of websites delivering their news via RSS is growing and includes names like Yahoo and the BBC.

When I ask my clients if they are using RSS feeds, 4 out of 5 answer ‘no’. But, if they are much better and easier to maintain than e-newsletters, why is everybody not using them? The answer is simple – they just don’t know about them. Albeit, yet!

An ever increasing number of websites are using RSS feeds to communicate with their readers and with that, more of their visitors familiarise themselves with RSS feeds.

If you already send regular email newsletters, what a better way to launch your news feed and draw your client’s attention to it. They will learn what a feed is and you will be thanked for offering something not so well known to all.

An RSS feed will improve not only the search engine optimisation of your web pages, it will get your new content indexed by major search engines in less than 2 days as well as channel traffic from different sources such as feed engines and other websites. More importantly it will keep your website automatically updated with fresh content, deliver information in a more efficient way and grow your subscribers without maintaining email lists and getting them foiled by spam software. What’s more, it will increase your repeat business.

Art Division will soon launch a product called EasyFeed (, which will allow businesses to create and update RSS feeds in minutes and link it to any website, or a multitude of other websites, through using no special knowledge of HTML.

If launching an RSS feed is something that sounds good for your business or you are looking for a London branding agency or a good web design agency, simply visit

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